Stool
MaybeReturns run at only 0.9% of orders. But demand is soft, at -3.6% this quarter, so Stool is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £423K/yr1.4M searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 36%top-5 click share · 28 brands · 76 sellers
Flapen Score
Stool against its category
The dotted line is the Home & Garden average. Past it, Stool is stronger. Inside it, weaker.
Market
The Stool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stool 1.4M times last year and spent an estimated £423K. The top 5 brands take 53% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £423K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £423Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- stool465K searches a year
02 · Price
A sale here is worth £12.30.
Listings sell for £12.30 on average, from £5.70 to £25.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £12.30 that is £6K to £9K a year per listing.
- Average price
- £12.30under the $15 to $100 sweet spot
- Price range
- £5.70–£25.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #14 within Furniture. It carries 4,583 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 89%
- Out of stock, average day
- 2.5%
- Average rank
- #14in Furniture
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,583per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Stool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Home Folding Step Stool 9 Inch Portable Anti Slip Surface for Kids and Adults Heavy Duty Folding Stool with Carrying Handle 300 lbs Load Capacity Pack of 1 White
- Price
- £5.70
- Rating
- 4.6/5
- Reviews
- 29,311
- Age
- 9y ago

Harbour Housewares Black Padded Folding Stool - Easy Store Metal Frame Sponge Padded Stool with Floor Protector Bumper Feet Lightweight Foldable Seat for Kitchen Bar Breakfast Bar
- Price
- £11.53
- Rating
- 4.3/5
- Reviews
- 2,571
- Age
- 9y ago

HOUSE DAY Folding Step Stool 13 inch(33cm) Height Medium Heavy Duty Foldable Stool for Adults Large Foldable Step Non-Slip Folding Stools Portable Plastic Collapsible Step for Kids - Black
- Price
- £10.85
- Rating
- 4.6/5
- Reviews
- 4,268
- Age
- 6y ago

HOUSE DAY Heavy Duty Plastic Step Stool 11 inch Black - Foldable Sturdy Skid Resistant Kitchen Bathroom Stool 300 lbs Capacity
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 3,061
- Age
- 5y ago

Armo Folding Stool Step Down Footstool With Carry Handle Compact Foldable Foot Stool DIY Footstool Ladder MAX Weight 150KG (Black)
- Price
- £6.62
- Rating
- 4.7/5
- Reviews
- 1,757
- Age
- 3y ago
Trending
90-day click momentum
Trimming Shop Telescopic Folding Stool Portable Seat 440lbs Rainbow
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 1y ago

WedDecor Telescopic Folding Stool Retractable Seat 440lbs - Blue
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 1y ago

KEPLIN 9 Inch Heavy Duty Folding Step Stool | Non-Slip Foldable Footstool for Toddlers Children & Adults | Portable Lightweight Plastic Footstep w/Carrying Handle for Indoor or Outdoor (Black)
- Price
- £8.18
- Rating
- 4.6/5
- Reviews
- 2,587
- Age
- 4y ago

HOUSE DAY Folding Step Stool 18 Inch Heavy Duty Step Stool for Adults Portable & Collapsible Stepping Stools Anti-Slip Stepstool 300 LBS Capacity Foldable Steps for DIY Garage Bathroom - Black
- Price
- £17.20
- Rating
- 4.4/5
- Reviews
- 1,487
- Age
- 3y ago

WedDecor Telescopic Folding Stool Retractable Seat 440lbs - Orange
- Price
- £10.27
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 1y ago
Newest
by launch date
WedDecor Telescopic Folding Stool Retractable Seat 440lbs - Orange
- Price
- £10.27
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 1y ago

YOUEON 9 Inch Small Wooden Step Stool Non-Slip One Step Stool for Adults Holds up to 300 Lbs Portable & Sturdy Footstool for Bedroom Bathroom Kitchen Easy to Assemble
- Price
- £14.59
- Rating
- 4.5/5
- Reviews
- 399
- Age
- 1y ago

Trimming Shop Telescopic Folding Stool Portable Seat 440lbs Rainbow
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 1y ago

WedDecor Telescopic Folding Stool Retractable Seat 440lbs - Blue
- Price
- £10.33
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 1y ago

WedDecor Telescopic Folding Stool Retractable Seat 440lbs - Black
- Price
- £10.41
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
76
Top-5 brand share
53%
Top 20: 92%
Top-5 click share
36%
Top 20: 73%
Open market
41%
- HOUSE DAY16%
- Utopia Home16%
- WedDecor8%
- Harbour Housewares7%
- KEPLIN6%
- Armo Home6%
Demand
Stool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Stool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stool465K/yr
- folding stool195K/yr
- collapsible stool84K/yr
- foldable stool99K/yr
- stools100K/yr
- stools to sit on89K/yr
- small stool59K/yr
- fold up stool32K/yr
- folding stools for adults34K/yr
- stool chair27K/yr
Reviews and returns
What reviews say buyers love and hate about Stool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
NOT FIT FOR PURPOSE
It is a little short
Broke on first use
Fell apart
broke after one use
Not very strong
Weak plastic
Does not feel sturdy
Very poor quality and unsafe
Cheap trash
Bad Quality
A bit tricky to assemble
bloody nightmare to put them together
Dificulty setting up
Love
strong build
Nice and strong
Sturdy Stool
Great product, just as described
Decent quality
These stools are actually really nice quality
Easy to fold out
Easy to use
Makes life easier
Good for the price
Excellent value
Excellent value
Very portable
Portable stool
Portable seat
Return
0.9% Return rate 35% Fixable by listing
Too small
NOT FIT FOR PURPOSE
It is a little short
Not very strong
Weak plastic
Does not feel sturdy
it's a little too heavy for that
quite heavy
a little heavier than expected
Very poor quality and unsafe
Cheap trash
Bad Quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stool questions
Answered from the same tracked data.









