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Stone Bird Bath for Garden

Pass

Stone Bird Bath for Garden scores 69 out of 100, a Pass. Shoppers spend $38K a year here, search demand grew +164.6% this quarter, and returns run at 0.5% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£38K/yr94K searches / yr
90-day growth
+164.6%search demand this quarter
Competition
22%top-5 click share · 42 brands · 78 sellers

Flapen Score

Stone Bird Bath for Garden against its category

The dotted line is the Home & Garden average. Past it, Stone Bird Bath for Garden is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Bird Bath for Garden market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stone Bird Bath for Garden 94K times last year and spent an estimated £38K. The top 5 brands take 54% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +164.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+164.6%
Conversion, latest week
0.9%
Market size, estimated
£38Ka year
Top search term
stone bird baths20K searches a year

02 · Price

A sale here is worth £44.64.

Listings sell for £44.64 on average, from £4.49 to £143.84. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £44.64 that is £0 to £4K a year per listing.

Average price
£44.64inside the $15 to $100 sweet spot
Price range
£4.49–£143.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #650 within Bird & Wildlife Care. It carries 230 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
26%
Out of stock, average day
12.0%
Average rank
#650in Bird & Wildlife Care
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
230per listing
Listings tracked
84

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Stone Bird Bath for Garden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£766£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

78

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

22%

Top 20: 59%

Open market

41%

  • Burgess Home & Garden16%
  • Garden Ornaments by Onefold14%
  • J and L Stone Ornaments8%
  • Discount Garden Statues8%
  • Wildlife World7%
  • Esschert5%

Search terms

Top Stone Bird Bath for Garden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stone bird baths20K/yr
  • stone bird bath for garden23K/yr
  • concrete bird bath13K/yr
  • bird bath stone11K/yr
  • ground bird bath9K/yr
  • glass bird bath6K/yr
  • stone bird baths for the garden in uk7K/yr
  • bird bath bowl only4K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Bird Bath for Garden

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.13

Its bigger than I expected

Really small

Not fit for purpose

Durability9%−0.16

Cheap very breakable by large birds

very sadly it has slowly fallen apart

Two days ago it just stopped altogether

Strength7%+0.33

Bit flimsy

The spikes are a bit flimsy

Very flimsy

Quality-Overall6%+1.45

poor quality

Cheaply made. the price was cheap.

Product looks cheap

Value For Money6%+0.52

Cheap not worth buying

Certainly not worth the price

Looks a lot more expensive than it is

Love

Quality-Overall17%+1.45

Amazing quality

good quality garden feature

Good quality and prompt delivery

Value For Money13%+0.52

Excellent price

Excellent value

Worth every penny

Assembly/Installation10%+0.63

Easy set up

Easy to assemble and install

Easy to put together, very pretty

Strength9%+0.33

Quite sturdy and realistic looking, and easy to assemble too

Nice and strong

Sturdy construction,

Advertised Vs Actual Product8%

As advertised

Does what it says

As described

Return

0.5% Return rate 46% Fixable by listing

Size-Overall33%▇█▄▅▆▄

Its bigger than I expected

Really small

Not fit for purpose

Defective Material/Parts29%█▅▇▆▄▇
Advertised Vs Actual Product4%▁▁▅█▄▃

Picture is deceiving

Not as described

Very misleading statement

Quality-Overall4%▆▆█▄▆▄

poor quality

Cheaply made. the price was cheap.

Product looks cheap

Leak-Proof3%▁▁██▅▆

FAQ

Common Stone Bird Bath for Garden questions

Answered from the same tracked data.