Is stone bath mat profitable to sell on Amazon United Kingdom?

The niche generates £182K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the stone bath mat niche?

20 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in stone bath mat?

Top complaints mined from reviews: Durability, Ease Of Cleaning, Water Resistance. The return rate is 1.7%.

When does demand for stone bath mat peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the stone bath mat niche?

Listings span £8.41–£33.27; the average listing price is £18.69 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.

stone bath mat

Worth a look

Shows a sweet-spot price point ($18.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great£18.69

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good579.04

avg incumbent reviews — the moat a new listing must climb

Price range

Good£8.41–£33.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£182K

£182K/yr · 378K searches

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, stone bath mat is a £182K/yr Amazon United Kingdom market (378K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

stone bath mat market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £150K–£187K; units × avg price
Conversion rate: 2.6%
Avg BSR: #254
Page quality: 0%
Prime: 78%
Sponsored: 100%
Out of stock: 13.5%
Avg brand age: 23 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

35%

Momo Lifestyle20%
Naz Essentials15%
Topzywlc9%
iHomara8%
Generic7%
HIZH7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top stone bath mat search terms

stone bath mat197K/yr +9.6%2.1% conv.
diatomite bath mat29K/yr +8.2%2.3% conv.
stone bath mat quick dry27K/yr -18.9%2.0% conv.
bath stone13K/yr +36.0%1.4% conv.
diatomite stone bath mat14K/yr -2.2%2.5% conv.
bath mat stone11K/yr +14.0%2.0% conv.
diatomaceous earth bath mat8K/yr +57.7%1.6% conv.
diatomite11K/yr +0.3%0.8% conv.
stone mat11K/yr -12.9%1.3% conv.
stone drying mat bathroom13K/yr -30.0%1.2% conv.

All search terms

Top stone bath mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Naz Essentials Stone Bath Mat XL Non-Slip Diatomite Earth Mat for Bathroom or Kitchen Quick-Drying Super Absorbent and Easy to Clean

Naz Essentials£19.164.4★160 rev

Momo Lifestyle Stone Bath Mat Drytomita Diatomaceous Earth Absorbent Bathroom Mat Quick Dry Shower Bath Mat (Linen Grey 60 X 39 cm)

Momo Lifestyle£21.544.3★2,768 rev

Topzywlc Stone Bath Mat Diatomite Quick Dry Bath Mat Non Slip Anti Mould Absorbent Magic Mat for Bathroom Floor Comes with Non-slip Pad and Sandpaper (White 39 * 60 * 0.9cm)

Topzywlc£18.824.3★76 rev

iHomara Natural Stone Bath Mat Foldable Non Slip Quick Dry Super Absorbent Bath Mat 60x39cm for Bathroom Home Kitchen

iHomara£22.744.4★529 rev

HIZH Stone Bath Mat 23.62Foldable Quick Dry Bath Mat Natural Diatomite Super Absorbent Stone Drying Mat Non-Slip for Bathroom Easy To Clean Grey

HIZH£18.134.3★54 rev

Newest

by launch date

Stone Bath Mat 60x39 cm Natural Diatomite Quick Dry Bath Mat Super Absorbent & Non-Slip Bathroom Mat Foldable Space-Saving Design for Shower Sink (light grey)

Pocvaim£16.669 rev

3mo ago

Diatomite Stone Bath Mat Quick Dry Non-Slip Highly Absorbent Bathroom Floor Mat with Textured Surface Easy to Clean Natural Anti-Mould Bath Mat for Shower Multi-Purpose Use (grey)

Pocvaim£16.969 rev

3mo ago

GREENSAPPIRE 60x40 cm Diatomaceous Stone Bath Mat Non-Slip Super Absorbent

GREENSAPPIRE£8.411 rev

7mo ago

Emma Barclay Stone Bath Mat Natural Diatomite Quick Dry Bathroom Mat Non-Slip & Super Absorbent Shower Floor Mat Eco-Friendly Fast Drying Stone Mat for Bathroom Easy to Clean (Silver)

Emma Barclay£14.2720 rev

8mo ago

K Collection Stone Bath Mat Premium Diatomite Mat for Bathroom or Kitchen Natural Non Slip Wudu Mat Ultra Fast Drying Eco Friendly & Anti Mould Dark Grey

K Collection£19.4027 rev

1y ago

What buyers say about stone bath mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Brilliant quality set that works exactly as advertised”

Value For Money10%

“Worth it”

Ease Of Cleaning7%

“it cleans up like new”

Advertised Vs Actual Product6%

“Just what I wanted”

Design-Overall5%

“the design is decent too”

Material Quality5%

“very clever material”

Moist/Dry4%

“This mat drys quickly looks good in the bathroom”

Efficiency4%

“It works well”

Absorbency4%

“highly absorbant”

Size-Overall3%

“fits the bathroom well”

What buyers complain about

Durability10%

“Would have expected better durability”

Ease Of Cleaning9%

“Looks dirty, impossible to keep it clean”

Water Resistance8%

“Really disappointed, water goes through and floor is constantly wet”

Value For Money8%

“Just a little expensive compared to similar products available”

Advertised Vs Actual Product7%

“Not as described”

Quality-Overall6%

“Quality is not as good as a similar product I had before”

Strength4%

“fragile”

Weight Heavy3%

“It's quite heavy - there's no chance that it will ever slide across the floor -”

Smell3%

“smelly bath mat”

Functionality-Overall3%

“I have done what they say sanding it etc IT DOESN'T WORK”

Top return reasons

Size-Overall20%

Color18%

Defective Material/Parts12%

Quality-Overall8%

Advertised Vs Actual Product5%