Stone Bath Mat
MaybeProducts sell for $18.69 on average, inside the sweet spot. But demand is soft, at +5.6% this quarter, so Stone Bath Mat is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £182K/yr378K searches / yr
- 90-day growth
- +5.6%search demand this quarter
- Competition
- 49%top-5 click share · 20 brands · 24 sellers
Flapen Score
Stone Bath Mat against its category
The dotted line is the Home & Garden average. Past it, Stone Bath Mat is stronger. Inside it, weaker.
Market
The Stone Bath Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stone Bath Mat 378K times last year and spent an estimated £182K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.
- Searches, last 12 months
- 378K
- Growth, 90 days vs prior 90
- +5.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £182Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- stone bath mat197K searches a year
02 · Price
A sale here is worth £18.69.
Listings sell for £18.69 on average, from £8.41 to £33.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.69 that is £2K to £5K a year per listing.
- Average price
- £18.69inside the $15 to $100 sweet spot
- Price range
- £8.41–£33.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #254 within Bathroom. It carries 579 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 78%
- Out of stock, average day
- 13.5%
- Average rank
- #254in Bathroom
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 579per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Stone Bath Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Naz Essentials Stone Bath Mat XL Non-Slip Diatomite Earth Mat for Bathroom or Kitchen Quick-Drying Super Absorbent and Easy to Clean
- Price
- £19.16
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 2y ago

Momo Lifestyle Stone Bath Mat Drytomita Diatomaceous Earth Absorbent Bathroom Mat Quick Dry Shower Bath Mat (Linen Grey 60 X 39 cm)
- Price
- £21.54
- Rating
- 4.3/5
- Reviews
- 2,768
- Age
- 6y ago

Topzywlc Stone Bath Mat Diatomite Quick Dry Bath Mat Non Slip Anti Mould Absorbent Magic Mat for Bathroom Floor Comes with Non-slip Pad and Sandpaper (White 39 * 60 * 0.9cm)
- Price
- £18.82
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 1y ago

iHomara Natural Stone Bath Mat Foldable Non Slip Quick Dry Super Absorbent Bath Mat 60x39cm for Bathroom Home Kitchen
- Price
- £22.74
- Rating
- 4.4/5
- Reviews
- 529
- Age
- 1y ago

HIZH Stone Bath Mat 23.62Foldable Quick Dry Bath Mat Natural Diatomite Super Absorbent Stone Drying Mat Non-Slip for Bathroom Easy To Clean Grey
- Price
- £18.13
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 1y ago
Trending
90-day click momentum
Diatomite Stone Bath Mat Quick Dry Non-Slip Highly Absorbent Bathroom Floor Mat with Textured Surface Easy to Clean Natural Anti-Mould Bath Mat for Shower Multi-Purpose Use (grey)
- Price
- £16.96
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago

GREENSAPPIRE 60x40 cm Diatomaceous Stone Bath Mat Non-Slip Super Absorbent
- Price
- £8.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Stone Bath Mat 60x39 cm Natural Diatomite Quick Dry Bath Mat Super Absorbent & Non-Slip Bathroom Mat Foldable Space-Saving Design for Shower Sink (light grey)
- Price
- £16.66
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago

iHomara Natural Stone Bath Mat Foldable Non Slip Quick Dry Super Absorbent Bath Mat 60x39cm for Bathroom Home Kitchen
- Price
- £22.74
- Rating
- 4.4/5
- Reviews
- 529
- Age
- 1y ago

Diatomite Stone Bath Mat for Bathroom Bathmat 60 * 40cm Non Slip Diatomaceous Earth Shower Mat Quick Dry Water Absorbent for Bathtub Kicthen Floor Pet (Light Grey)
- Price
- £12.77
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch date
Stone Bath Mat 60x39 cm Natural Diatomite Quick Dry Bath Mat Super Absorbent & Non-Slip Bathroom Mat Foldable Space-Saving Design for Shower Sink (light grey)
- Price
- £16.66
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago

Diatomite Stone Bath Mat Quick Dry Non-Slip Highly Absorbent Bathroom Floor Mat with Textured Surface Easy to Clean Natural Anti-Mould Bath Mat for Shower Multi-Purpose Use (grey)
- Price
- £16.96
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago

GREENSAPPIRE 60x40 cm Diatomaceous Stone Bath Mat Non-Slip Super Absorbent
- Price
- £8.41
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Emma Barclay Stone Bath Mat Natural Diatomite Quick Dry Bathroom Mat Non-Slip & Super Absorbent Shower Floor Mat Eco-Friendly Fast Drying Stone Mat for Bathroom Easy to Clean (Silver)
- Price
- £14.27
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 8mo ago

K Collection Stone Bath Mat Premium Diatomite Mat for Bathroom or Kitchen Natural Non Slip Wudu Mat Ultra Fast Drying Eco Friendly & Anti Mould Dark Grey
- Price
- £19.40
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
24
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
35%
- Momo Lifestyle20%
- Naz Essentials15%
- Topzywlc9%
- iHomara8%
- Generic7%
- HIZH7%
Demand
Stone Bath Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Stone Bath Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stone bath mat197K/yr
- diatomite bath mat29K/yr
- stone bath mat quick dry27K/yr
- bath stone13K/yr
- diatomite stone bath mat14K/yr
- bath mat stone11K/yr
- diatomaceous earth bath mat8K/yr
- diatomite11K/yr
- stone mat11K/yr
- stone drying mat bathroom13K/yr
Reviews and returns
What reviews say buyers love and hate about Stone Bath Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Would have expected better durability
easy yo break
Break within a week
Looks dirty, impossible to keep it clean
difficult to clean
Difficult to clean
Really disappointed, water goes through and floor is constantly wet
thinking that a stone surely can't absorb water
the water just disappears
Just a little expensive compared to similar products available
Overpriced and not as described
Price high
Not as described
Not as imagined
Not in the spec either
Love
Brilliant quality set that works exactly as advertised
The item feels well made
Good quality
Worth it
Excellent value for money
Good value
it cleans up like new
Easy to keep clean
Cleaning is straightforward
Just what I wanted
Exactly as described
it functions exactly as promised
the design is decent too
The design looks quite stylish
it looks stylish
Return
1.7% Return rate 55% Fixable by listing
Quality is not as good as a similar product I had before
given the state this arrived in it's hard to consider it good quality or even ok value
Poor
Not as described
Not as imagined
Not in the spec either
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stone Bath Mat questions
Answered from the same tracked data.









