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Stone Bath Mat

Maybe

Products sell for $18.69 on average, inside the sweet spot. But demand is soft, at +5.6% this quarter, so Stone Bath Mat is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£182K/yr378K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
49%top-5 click share · 20 brands · 24 sellers

Flapen Score

Stone Bath Mat against its category

The dotted line is the Home & Garden average. Past it, Stone Bath Mat is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Bath Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stone Bath Mat 378K times last year and spent an estimated £182K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
2.6%
Market size, estimated
£182Ka year
Peak month
December1.6× the quietest month
Top search term
stone bath mat197K searches a year

02 · Price

A sale here is worth £18.69.

Listings sell for £18.69 on average, from £8.41 to £33.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.69 that is £2K to £5K a year per listing.

Average price
£18.69inside the $15 to $100 sweet spot
Price range
£8.41–£33.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #254 within Bathroom. It carries 579 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
78%
Out of stock, average day
13.5%
Average rank
#254in Bathroom
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
579per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Stone Bath Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

24

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

35%

  • Momo Lifestyle20%
  • Naz Essentials15%
  • Topzywlc9%
  • iHomara8%
  • Generic7%
  • HIZH7%

Demand

Stone Bath Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Stone Bath Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stone bath mat197K/yr
  • diatomite bath mat29K/yr
  • stone bath mat quick dry27K/yr
  • bath stone13K/yr
  • diatomite stone bath mat14K/yr
  • bath mat stone11K/yr
  • diatomaceous earth bath mat8K/yr
  • diatomite11K/yr
  • stone mat11K/yr
  • stone drying mat bathroom13K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Bath Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.13

Would have expected better durability

easy yo break

Break within a week

Ease Of Cleaning9%−0.06

Looks dirty, impossible to keep it clean

difficult to clean

Difficult to clean

Water Resistance8%−0.05

Really disappointed, water goes through and floor is constantly wet

thinking that a stone surely can't absorb water

the water just disappears

Value For Money8%−0.06

Just a little expensive compared to similar products available

Overpriced and not as described

Price high

Advertised Vs Actual Product7%−0.08

Not as described

Not as imagined

Not in the spec either

Love

Quality-Overall13%+0.61

Brilliant quality set that works exactly as advertised

The item feels well made

Good quality

Value For Money10%−0.06

Worth it

Excellent value for money

Good value

Ease Of Cleaning7%−0.06

it cleans up like new

Easy to keep clean

Cleaning is straightforward

Advertised Vs Actual Product6%−0.08

Just what I wanted

Exactly as described

it functions exactly as promised

Design-Overall5%+0.50

the design is decent too

The design looks quite stylish

it looks stylish

Return

1.7% Return rate 55% Fixable by listing

Size-Overall20%▇▄█▆█▅
Color18%█▆▆▅▄▆
Defective Material/Parts12%▃▃▄█▅█
Quality-Overall8%▄▆▄▄██

Quality is not as good as a similar product I had before

given the state this arrived in it's hard to consider it good quality or even ok value

Poor

Advertised Vs Actual Product5%▅▁▃██▆

Not as described

Not as imagined

Not in the spec either

FAQ

Common Stone Bath Mat questions

Answered from the same tracked data.