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Stocking Holders for Fireplace

Fail

Demand is soft, at -37.8% this quarter, so Stocking Holders for Fireplace is a Fail.

Flapen Score
27
27 / 100
Ranks 5,644 of 5,777 Home & Garden niches · −24 vs the category median of 51
Market size
£49K/yr361K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
81%top-5 click share · 8 brands · 12 sellers

Flapen Score

Stocking Holders for Fireplace against its category

The dotted line is the Home & Garden average. Past it, Stocking Holders for Fireplace is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stocking Holders for Fireplace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stocking Holders for Fireplace 361K times last year and spent an estimated £49K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
1.2%
Market size, estimated
£49Ka year
Peak month
December572.3× the quietest month
Top search term
christmas stocking holder21K searches a year

02 · Price

A sale here is worth £11.35.

Listings sell for £11.35 on average, from £5.78 to £19.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £11.35 that is £0 to £1K a year per listing.

Average price
£11.35under the $15 to $100 sweet spot
Price range
£5.78–£19.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.3% of listings are out of stock. The average listing ranks #57 within Seasonal Décor. It carries 269 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
36.3%
Average rank
#57in Seasonal Décor
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
269per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Stocking Holders for Fireplace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

12

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

12%

  • Luxallacki32%
  • KEYIDO14%
  • ALUNME14%
  • PANTSLINE12%
  • Generic9%
  • Ruaizel7%
  • Open — no brand owns it (2 brands, 12%)

Demand

Stocking Holders for Fireplace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 572.3×

Search terms

Top Stocking Holders for Fireplace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas stocking holder21K/yr
  • stocking holder55K/yr
  • christmas stocking hooks10K/yr
  • stocking hangers for fireplace47K/yr
  • christmas stocking hangers29K/yr
  • stocking holders for fireplace46K/yr
  • stocking holders20K/yr
  • stocking hangers22K/yr
  • christmas stocking holders6K/yr
  • stocking hooks27K/yr

Reviews and returns

What reviews say buyers love and hate about Stocking Holders for Fireplace

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Size-Overall100%+4.90

Easy to fit

Return

4.6% Return rate 100% Fixable by listing

Size-Overall100%

FAQ

Common Stocking Holders for Fireplace questions

Answered from the same tracked data.