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Stitch Stanley Cup

Fail

Shoppers spend only $14K a year here, so Stitch Stanley Cup is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£14K/yr47K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
65%top-5 click share · 8 brands · 46 sellers

Flapen Score

Stitch Stanley Cup against its category

The dotted line is the Home & Garden average. Past it, Stitch Stanley Cup is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Stanley Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Stanley Cup 47K times last year and spent an estimated £14K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
2.1%
Market size, estimated
£14Ka year
Peak month
December2.0× the quietest month
Top search term
stitch stanley cup17K searches a year

02 · Price

A sale here is worth £13.72.

Listings sell for £13.72 on average, from £6.51 to £18.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.72 that is £0 to £1K a year per listing.

Average price
£13.72under the $15 to $100 sweet spot
Price range
£6.51–£18.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #928 within Vacuum Flasks. It carries 194 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#928in Vacuum Flasks
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
194per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Stitch Stanley Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£692£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

46

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

3%

  • Disney56%
  • Get Trend19%
  • HOX7%
  • Paladone7%
  • Pyramid International4%
  • Undercover3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Stitch Stanley Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Stitch Stanley Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch stanley cup17K/yr
  • disney stanley cup7K/yr
  • disney tumbler4K/yr
  • stitch tumbler6K/yr
  • stitch stanley4K/yr
  • disney tumbler with straw3K/yr
  • stitch tumbler with straw and lid3K/yr
  • stitch cup with straw2K/yr
  • stanley cup stitch2K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Stanley Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof28%

Not really leakproof

even though it's got an open straw so it will leak if tipped over I was shocked

it leaked in her Radley handbag

Weight Heavy10%+0.29

Value for money it's very heavy with out drink in it

Size-Overall10%−0.03

Not fit for purpose

and the top is too big

Ease Of Use10%−0.06

struggled to open it

Can be hard to open for little ones

Durability10%−0.06

Handle broke after 1 use

Love

Quality-Overall29%+2.47

It is well made

Excellent quality

Bought it as a birthday gift, build quality seems sturdy and good, keeps drinks cold and disassemble for cleaning is very easily done

Temperature Retention13%+0.78

Keeps drinks really cold

Keeps drinks cool for a long time

Very good and keeps the water cool

Leak-Proof8%

This one hasnt leaked so far

Good valuable leak proof

No leaking and quality is good

Size-Overall7%−0.03

Amazing product fits all size in car cup holders

Good sized cup

Strength7%

is quite sturdy

a good, sturdy bottle which has lasted a few terms

this travel cup feels sturdy

Return

1.1% Return rate 28% Fixable by listing

Leak-Proof35%▃▆▃▅▆█

Not really leakproof

even though it's got an open straw so it will leak if tipped over I was shocked

it leaked in her Radley handbag

Size-Overall26%▃▅█▅▃▃

Not fit for purpose

and the top is too big

Quality-Overall7%█▁▁▁▅▁
Defective Material/Parts7%▂▁▅▁█▁
Rusts/Corrodes4%▁▁▁█▁▅

FAQ

Common Stitch Stanley Cup questions

Answered from the same tracked data.