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Stitch Mug

Fail

Shoppers spend only $19K a year here, so Stitch Mug is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£19K/yr57K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
34%top-5 click share · 15 brands · 87 sellers

Flapen Score

Stitch Mug against its category

The dotted line is the Home & Garden average. Past it, Stitch Mug is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Mug 57K times last year and spent an estimated £19K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
3.1%
Market size, estimated
£19Ka year
Peak month
December3.9× the quietest month
Top search term
stitch cup21K searches a year

02 · Price

A sale here is worth £10.63.

Listings sell for £10.63 on average, from £4.10 to £24.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.63 that is £0 to £1K a year per listing.

Average price
£10.63under the $15 to $100 sweet spot
Price range
£4.10–£24.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #2,220 within Vacuum Flasks. It carries 469 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
86%
Out of stock, average day
4.9%
Average rank
#2,220in Vacuum Flasks
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
469per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Stitch Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£563£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

87

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

34%

Top 20: 82%

Open market

19%

  • Disney36%
  • Paladone19%
  • Pyramid International8%
  • Get Trend7%
  • Widdop and Co6%
  • Golddunes5%

Demand

Stitch Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Stitch Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch cup21K/yr
  • stitch mug21K/yr
  • stitch glass6K/yr
  • stitch cups4K/yr
  • lilo and stitch mug3K/yr
  • stitch mug disney2K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof20%

Not really leakproof

even though it's got an open straw so it will leak if tipped over I was shocked

Leaking, uncomfortable

Quality-Overall17%−0.06

Socks Gift Set - Disappointing Mug Quality

Poor quality

Not good quality

Value For Money13%+0.98

bought them for £12.99 next day they went down to £9.96 within a few days

Size-Overall13%−0.06

the glasses are ridiculously too small

Ridiculously small glasses

Comfort-Overall6%−0.03

uncomfortable

Love

Quality-Overall26%−0.06

It is well made

Excellent product

Bought it as a birthday gift, build quality seems sturdy and good, keeps drinks cold and disassemble for cleaning is very easily done

Gifting Purpose12%+1.56

Gifts

Good gift

Good birthday gift

Size-Overall9%−0.06

Amazing product fits all size in car cup holders

Really love this bottle really good size to

Good sized cup

Temperature Retention8%+0.56

Keeps drinks really cold

Keeps drinks cool for a long time

Very good and keeps the water cool

Stitch/Finish/Polish7%+0.77

Lovely set for any stitch fan

Great for stitch-lovers

Stitch MUG

Return

1.2% Return rate 37% Fixable by listing

Size-Overall31%▂▅█▇▄▅

the glasses are ridiculously too small

Ridiculously small glasses

Leak-Proof25%▅█▅▃▄▆

Not really leakproof

even though it's got an open straw so it will leak if tipped over I was shocked

Leaking, uncomfortable

Defective Material/Parts7%▄▁▆▁▄█
Quality-Overall6%█▁▁▆▄▁

Socks Gift Set - Disappointing Mug Quality

Poor quality

Not good quality

Stitch/Finish/Polish5%▁█▁▁▆▁

FAQ

Common Stitch Mug questions

Answered from the same tracked data.