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Stitch Markers

Fail

Prices span $2.52–$7.75, mostly outside the sweet spot, so Stitch Markers is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£154K/yr298K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
65%top-5 click share · 15 brands · 39 sellers

Flapen Score

Stitch Markers against its category

The dotted line is the Home & Garden average. Past it, Stitch Markers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Markers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Markers 298K times last year and spent an estimated £154K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
12.1%
Market size, estimated
£154Ka year
Peak month
January2.1× the quietest month
Top search term
stitch markers126K searches a year

02 · Price

A sale here is worth £4.26.

Listings sell for £4.26 on average, from £2.52 to £7.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £4.26 that is £3K to £4K a year per listing.

Average price
£4.26under the $15 to $100 sweet spot
Price range
£2.52–£7.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #485 within Art & Craft Supplies. It carries 403 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#485in Art & Craft Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
403per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Stitch Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

39

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

23%

  • Jatidne24%
  • AIOUNIYA21%
  • PLIGREAT12%
  • SHENLONG10%
  • NBEADS6%
  • Lxtness5%

Demand

Stitch Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Stitch Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch markers126K/yr
  • stitch markers crochet34K/yr
  • crochet stitch markers26K/yr
  • stitch markers for knitting uk29K/yr
  • knitting stitch markers19K/yr
  • knitting markers14K/yr
  • crochet markers11K/yr
  • stitch marker11K/yr
  • crochet stitch markers uk10K/yr
  • crochet pins5K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Markers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.15

Too small

It was smaller than I thought

it would have been better if you could get larger sizes in the pack

Quality-Overall13%+0.56

Not best

disappointing as it was a quality brand

Strength10%−0.05

they are a little bit flimsy

Not the sturdiest

The case they come in isnt the most sturdy

Grip8%−0.05

they slip off your work easily

Stretchability/Expandability/Elasticity4%

don't stretch the stitch

Love

Quality-Overall19%+0.56

Quality products exactly as photo

Good Quality

Well made and smooth

Value For Money15%+1.29

great for price

Great value for money

Excellent Value

Ease Of Use12%+0.81

Easy to use

These are handy

Super handy, I had been straggling with just a few of these making a big blanket and decided to buy this box

Stitch/Finish/Polish12%+0.76

The stitch markers are great i love them as they are easy to use

These are great for a few stitches

Good stitch markers

Color11%0.00

I love the colours

Theyre nice colours so you can see easily no matter what colour yarn youre using

Good colour choice

Return

0.1% Return rate 52% Fixable by listing

Size-Overall52%▆▃▃▅▅█

Too small

It was smaller than I thought

it would have been better if you could get larger sizes in the pack

Defective Material/Parts10%▁▁▁██▁
Stitch/Finish/Polish10%▁█▁▁█▁
Functionality-Overall7%▁▁▆█▁▁
Quality-Overall5%█▁▁▁▁▁

Not best

disappointing as it was a quality brand

FAQ

Common Stitch Markers questions

Answered from the same tracked data.