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Stitch Markers

Fail

Prices span $2.52–$7.75, mostly outside the sweet spot, so Stitch Markers is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£154K/yr298K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
65%top-5 click share · 15 brands · 39 sellers

Flapen Score

Stitch Markers against its category

The dotted line is the Home & Garden average. Past it, Stitch Markers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Markers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Markers 298K times last year and spent an estimated £154K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
12.1%
Market size, estimated
£154Ka year
Peak month
January2.1× the quietest month
Top search term
stitch markers126K searches a year

02 · Price

A sale here is worth £4.26.

Listings sell for £4.26 on average, from £2.52 to £7.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £4.26 that is £3K to £4K a year per listing.

Average price
£4.26under the $15 to $100 sweet spot
Price range
£2.52–£7.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #485 within Art & Craft Supplies. It carries 403 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#485in Art & Craft Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
403per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Stitch Markers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

39

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

23%

  • Jatidne24%
  • AIOUNIYA21%
  • PLIGREAT12%
  • SHENLONG10%
  • NBEADS6%
  • Lxtness5%

Demand

Stitch Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Stitch Markers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stitch markers126K/yr
  • stitch markers crochet34K/yr
  • crochet stitch markers26K/yr
  • stitch markers for knitting uk29K/yr
  • knitting stitch markers19K/yr
  • knitting markers14K/yr
  • crochet markers11K/yr
  • stitch marker11K/yr
  • crochet stitch markers uk10K/yr
  • crochet pins5K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Markers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Too small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stitch Markers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data