Skip to content

Stitch Lunch Box

Fail

The top 5 brands take 97% of clicks, so Stitch Lunch Box is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£48K/yr114K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
39%top-5 click share · 8 brands · 22 sellers

Flapen Score

Stitch Lunch Box against its category

The dotted line is the Home & Garden average. Past it, Stitch Lunch Box is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Lunch Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Lunch Box 114K times last year and spent an estimated £48K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
4.0%
Market size, estimated
£48Ka year
Peak month
August7.2× the quietest month
Top search term
stitch lunch box46K searches a year

02 · Price

A sale here is worth £10.67.

Listings sell for £10.67 on average, from £3.05 to £18.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.67 that is £1K to £3K a year per listing.

Average price
£10.67under the $15 to $100 sweet spot
Price range
£3.05–£18.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #252 within Food Storage. It carries 536 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
89%
Out of stock, average day
12.1%
Average rank
#252in Food Storage
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
536per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Stitch Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 falling

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

39%

Top 20: 87%

Open market

2%

  • Disney87%
  • Stor5%
  • Thermos3%
  • HOX1%
  • Get Trend1%
  • TDL1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Stitch Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 7.2×

Search terms

Top Stitch Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch lunch box46K/yr
  • stitch lunch bag34K/yr
  • stitch lunchbox8K/yr
  • stitch lunch box for girls8K/yr
  • lilo and stitch lunch box5K/yr
  • stitch packed lunch bag3K/yr
  • stitch snack box3K/yr
  • lilo and stitch lunch bag3K/yr
  • lilo and stitch packed lunch bag5K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Lunch Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall62%−0.22

Bigger than expected

omg they are tiny

Sandwich section too small

Stitch/Finish/Polish7%−0.04

Bad stitching

Durability7%−0.01

Stitching for the over shoulder strap broke after 2 days of having this

Thickness7%

quite thin compared to standard lunch boxes, see photos

Quality-Overall5%+1.82

Quality isn't amazing

Love

Quality-Overall26%+1.82

Great Quality and delivered on time

Amazing quality

Good quality cool bag

Size-Overall13%−0.22

Sizes are great

I think the size is adequate for any child's. or adults

great, fits in my daughter lunchbox perfectly

Design-Overall10%+0.76

Lovely design

Cute boxes lovely design great quality

Designs are cute and vibrant, will be easy to keep clean and well made and robust

Value For Money9%+0.63

Great set of boxes at this price no complaints worth it

Worth the money

Great value

Durability5%−0.01

These are very durable

The handle is sturdy and comfortable to carry, and the overall quality feels durable enough to handle daily wear and tear

Seems to be lasting well

Return

0.7% Return rate 73% Fixable by listing

Size-Overall63%▆▇██▆▇

Bigger than expected

omg they are tiny

Sandwich section too small

Quality-Overall4%▁▁▁▁█▃

Quality isn't amazing

Ease Of Use4%▁▁▄▇▁█
Stitch/Finish/Polish3%██▁▁▁▁

Bad stitching

Zipper Quality3%█▁▁▁▁▁

FAQ

Common Stitch Lunch Box questions

Answered from the same tracked data.