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Stitch Blanket

Fail

Shoppers spend only $26K a year here, so Stitch Blanket is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£26K/yr54K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
56%top-5 click share · 9 brands · 57 sellers

Flapen Score

Stitch Blanket against its category

The dotted line is the Home & Garden average. Past it, Stitch Blanket is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Blanket 54K times last year and spent an estimated £26K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
3.0%
Market size, estimated
£26Ka year
Peak month
December6.5× the quietest month
Top search term
stitch blanket38K searches a year

02 · Price

A sale here is worth £16.49.

Listings sell for £16.49 on average, from £9.29 to £31.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.49 that is £0 to £2K a year per listing.

Average price
£16.49inside the $15 to $100 sweet spot
Price range
£9.29–£31.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #446 within Home Textiles. It carries 1,200 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
63%
Out of stock, average day
15.0%
Average rank
#446in Home Textiles
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,200per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Stitch Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

57

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

5%

  • Disney61%
  • OHS11%
  • TDL9%
  • Jerry Fabrics6%
  • Get Trend6%
  • S&M Fashion4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Stitch Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Stitch Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch blanket38K/yr
  • stitch blanket for girls7K/yr
  • lilo and stitch blanket5K/yr
  • stitch fleece blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.06

Poor quality

Gap/Hole50%−0.08

Quality of this is very poor developing holes after being worn

Love

Soft Feel19%

Blanket was perfect on size and very soft and snuggly

So lovely and soft

so soft and comfy

Size-Overall17%+1.08

Blanket was perfect on size and very soft and snuggly

Lovely size

Good size for double bed top

Value For Money10%+0.63

Great value for money

Value for money

Warmth10%−0.07

Lovely and warm

Quality-Overall10%−0.06

Good quality

quality is really good

Return

1.0% Return rate 33% Fixable by listing

Size-Overall33%▁▁▁▁█▁
Length17%▁▁█▁▁▁
Material Quality17%▁▁▁█▁▁
Value For Money17%▁▁█▁▁▁
Thin17%▁▁█▁▁▁

FAQ

Common Stitch Blanket questions

Answered from the same tracked data.