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Stitch Birthday Decorations

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -23.6% this quarter, so Stitch Birthday Decorations is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£124K/yr306K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
37%top-5 click share · 25 brands · 91 sellers

Flapen Score

Stitch Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, Stitch Birthday Decorations is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Birthday Decorations 306K times last year and spent an estimated £124K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
4.7%
Market size, estimated
£124Ka year
Peak month
September2.4× the quietest month
Top search term
stitch birthday decorations99K searches a year

02 · Price

A sale here is worth £8.58.

Listings sell for £8.58 on average, from £2.99 to £24.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £8.58 that is £858 to £2K a year per listing.

Average price
£8.58under the $15 to $100 sweet spot
Price range
£2.99–£24.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£858–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #969 within Party Supplies. It carries 270 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
95%
Out of stock, average day
15.0%
Average rank
#969in Party Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
270per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Stitch Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

25 rising

Sellers

91

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

37%

Top 20: 81%

Open market

25%

  • Procos46%
  • NTGFU11%
  • Nonzmun5%
  • SAVITA5%
  • Decorata Party5%
  • Milygobam3%

Demand

Stitch Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Stitch Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch birthday decorations99K/yr
  • stitch party decorations39K/yr
  • stitch balloons44K/yr
  • lilo and stitch birthday decorations14K/yr
  • stitch party14K/yr
  • stitch birthday12K/yr
  • stitch birthday banner11K/yr
  • stitch decorations birthday8K/yr
  • stitch balloon12K/yr
  • lilo and stitch party decorations7K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation28%−0.31

early morning it was already deflated

It doesnt inflate properly

Came with hole in was upset when it kept deflating

Size-Overall22%+1.11

it was huge

bigger than I thought

Quality-Overall22%+1.31

These balloons were very poor quality

Bad Quality

Poor quality

Value For Money6%+0.05

bit overpriced

Material Quality6%−0.06

Card not material

Love

Quality-Overall33%+1.31

Great items

Good quality

Really great quality balloon

Color15%−0.01

Beautiful colours

Nice and colourful

Lovely shade of blue

Size-Overall10%+1.11

Good size

Perfect large cake banner

is a good size

Strength6%−0.11

Sturdy enough,

the balloon is still going strong now

Brightness/Shine/Glow6%+0.57

Lovely, bright card

Lovely, sturdy candle

Return

0.8% Return rate 34% Fixable by listing

Quality-Overall20%▄▃▄▁▅█

These balloons were very poor quality

Bad Quality

Poor quality

Advertised Vs Actual Product12%▁▄█▁▁▄
Color9%▁█▁▅▁▃
Inflation/Deflation9%█▅▁▆▁▁

early morning it was already deflated

It doesnt inflate properly

Came with hole in was upset when it kept deflating

Strength9%▁▁▁▁█▄

FAQ

Common Stitch Birthday Decorations questions

Answered from the same tracked data.