stitch birthday decorations
Worth a lookShows low returns (0.8%), but soft demand (-23.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great270.36avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay£2.99–£24.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£124K£124K/yr · 306K searches
Avg price
Bad£8.58avg listing price — sweet spot $15–$100
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, stitch birthday decorations is a £124K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
stitch birthday decorations market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £107K–£129K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #969
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 56%
- Out of stock
- 15.0%
- Avg brand age
- 23 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
91
Top-5 brand share
72%
Top 20: 96%
Top-5 click share
37%
Top 20: 81%
Open market
25%
- Procos46%
- NTGFU11%
- Nonzmun5%
- SAVITA5%
- Decorata Party5%
- Milygobam3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.4×
Top stitch birthday decorations search terms
- stitch birthday decorations99K/yr
- stitch party decorations39K/yr
- stitch balloons44K/yr
- lilo and stitch birthday decorations14K/yr
- stitch party14K/yr
- stitch birthday12K/yr
- stitch birthday banner11K/yr
- stitch decorations birthday8K/yr
- stitch balloon12K/yr
- lilo and stitch party decorations7K/yr
Top stitch birthday decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SDQ Balloon1 114Pcs Sti Birthday Party Decorations Supplies Set Reusable Birthday Party Ballons Banner Paper Plates Cups Napkins and Tablecloth Sets for 10-20 Guests
NTGFU£19.494.7★4 rev
Stitch Paper Flag Banner
Procos£4.384.6★242 rev
Stitch Shaped Foil Balloon
Procos£5.564.7★167 rev
PROCOS STITCH 8PK STITCH PRINTED BALLOONS
Procos£4.104.2★38 rev
Procos - Stitch Birthday Decoration 46 Pieces Party Decoration for Childrens Birthday Decoration
Procos£21.764.6★465 rev
Newest
by launch date
Disney Stitch Tableware & Decorations Deluxe Party Set For 8 Guests (54pc)
Decorata Party£23.370 rev
Milygobam 33PCS Stic Birthday Decorations Birthday Party Balloons with Banner Cake Topper Latex Balloons Cupcake Toppers Aluminum Foil Balloons for Birthday Party Supplies(SDZ)
Milygobam£12.900 rev
5x3FT Birthday Party Decorations Photography Backdrop Theme Party Supplies Backdrop Happy Birthday Banner Background for Kids Boys Girl
Heartsking£5.905 rev
SDQ Balloon1 114Pcs Sti Birthday Party Decorations Supplies Set Reusable Birthday Party Ballons Banner Paper Plates Cups Napkins and Tablecloth Sets for 10-20 Guests
NTGFU£19.494 rev
33-Piece 12In Pink and Blue Balloons Set Stitch Birthday Decorations Pastel Pink Blue Confetti Balloons and Happy Birthday Banner for Gender Reveal Baby Shower Wedding Bridal Shower Party
Nonzmun£7.104 rev
Trending
90-day click momentumMilygobam 33PCS Stic Birthday Decorations Birthday Party Balloons with Banner Cake Topper Latex Balloons Cupcake Toppers Aluminum Foil Balloons for Birthday Party Supplies(SDZ)
Milygobam£12.900.0★
Disney Stitch Tableware & Decorations Deluxe Party Set For 8 Guests (54pc)
Decorata Party£23.370.0★
5x3FT Birthday Party Decorations Photography Backdrop Theme Party Supplies Backdrop Happy Birthday Banner Background for Kids Boys Girl
Heartsking£5.903.8★
SDQ Balloon1 114Pcs Sti Birthday Party Decorations Supplies Set Reusable Birthday Party Ballons Banner Paper Plates Cups Napkins and Tablecloth Sets for 10-20 Guests
NTGFU£19.494.7★
33-Piece 12In Pink and Blue Balloons Set Stitch Birthday Decorations Pastel Pink Blue Confetti Balloons and Happy Birthday Banner for Gender Reveal Baby Shower Wedding Bridal Shower Party
Nonzmun£7.105.0★
What buyers say about stitch birthday decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Great items”
“Beautiful colours”
“Good size”
“Sturdy enough,”
“Lovely, bright card”
“Good value for money”
“so far has lasted 9 weeks”
“as described”
“Birthday decorations”
“is easy to put the ribbon through the holes”
What buyers complain about
“early morning it was already deflated”
“it was huge”
“These balloons were very poor quality”
“bit overpriced”
“Card not material”
“The print margin around the character was wider than the listing image”
“it spoilt the design I had for my sons birthday decorations as this was to be the central piece”
Top return reasons
Common questions
- Is stitch birthday decorations profitable to sell on Amazon United Kingdom?
- The niche generates £124K/yr across 39 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the stitch birthday decorations niche?
- 25 brands and 91 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in stitch birthday decorations?
- Top complaints mined from reviews: Inflation/Deflation, Size-Overall, Quality-Overall. The return rate is 0.8%.
- When does demand for stitch birthday decorations peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.4× the quietest.
- What does it cost to enter the stitch birthday decorations niche?
- Listings span £2.99–£24.31; the average listing price is £8.58 (sweet spot $15–$100). The average incumbent carries 270 reviews — the moat a new listing must climb.