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Stitch Bedding

Fail

The top 5 brands take 100% of clicks, so Stitch Bedding is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£90K/yr107K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
46%top-5 click share · 6 brands · 28 sellers

Flapen Score

Stitch Bedding against its category

The dotted line is the Home & Garden average. Past it, Stitch Bedding is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Bedding 107K times last year and spent an estimated £90K. The top 5 brands take 100% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
4.2%
Market size, estimated
£90Ka year
Peak month
December4.0× the quietest month
Top search term
stitch bedding single35K searches a year

02 · Price

A sale here is worth £20.04.

Listings sell for £20.04 on average, from £10.01 to £31.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.04 that is £0 to £2K a year per listing.

Average price
£20.04inside the $15 to $100 sweet spot
Price range
£10.01–£31.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #616 within Home Textiles. It carries 471 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
89%
Out of stock, average day
6.8%
Average rank
#616in Home Textiles
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
471per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Stitch Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

0%

  • Disney52%
  • Jay Franco28%
  • BrandMac13%
  • Jerry Fabrics6%
  • Coco Moon1%
  • dreamtex1%
  • Open — no brand owns it (0%)

Demand

Stitch Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Stitch Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch bedding single35K/yr
  • stitch bedding18K/yr
  • stitch bedding double13K/yr
  • stitch duvet set single5K/yr
  • stitch double bedding set6K/yr
  • stitch single bedding set7K/yr
  • lilo and stitch bedding single6K/yr
  • lilo and stitch bedding6K/yr
  • disney stitch bedding4K/yr
  • stitch duvet set double3K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money5%−0.10

Paid a bit more than the other duvet sets in hope it would be good quality

£12 for just the sheet is a little expensive

I do think the price may be a little high

Quality-Overall5%+0.41

Terrible quality

Not the quality that I expect from Disney, honestly

Thickness5%−0.05

A bit thin

But its almost see through its that thin

Very thin

Color4%−0.05

think the colour isnt perfect nor print quality could have been marginally better considering it is an official product

Its white so not super bright

Print Quality4%−0.02

Cheap print and cheap textile and paint comes off

Love

Quality-Overall14%+0.41

Excellent quality, nice and soft

The quality feels solid

Good quality

Washability9%+0.34

This washes incredibly well

washes well

Lovely bedding, washs well

Value For Money9%−0.10

Price is reasonable

good value for the price

Good value for money

Design-Overall8%+0.32

looks great in the bedroom

Lovely design

The design is very cool

Durability7%+0.99

The polycotton material is soft, breathable, and comfortable for a good nights sleep, and it holds up really well in the wash without fading or losing its shape

Daughter loves it good quality for the price and and durable

should prove to be a durable item

Return

0.9% Return rate 92% Fixable by listing

Size-Overall88%▇█▆▇▁█

Does not fit any type of pillow for a bed

Quality-Overall4%█▁▁▁▁▁

Terrible quality

Not the quality that I expect from Disney, honestly

Stain Resistance4%▁▁▁█▁▁
Advertised Vs Actual Product4%▁▁█▁▁▁

FAQ

Common Stitch Bedding questions

Answered from the same tracked data.