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Stitch Balloon

Fail

Shoppers spend only $37K a year here, so Stitch Balloon is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£37K/yr83K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
62%top-5 click share · 13 brands · 63 sellers

Flapen Score

Stitch Balloon against its category

The dotted line is the Home & Garden average. Past it, Stitch Balloon is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Balloon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Balloon 83K times last year and spent an estimated £37K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
6.8%
Market size, estimated
£37Ka year
Peak month
September2.1× the quietest month
Top search term
stitch balloons44K searches a year

02 · Price

A sale here is worth £6.58.

Listings sell for £6.58 on average, from £3.31 to £19.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £6.58 that is £658 to £2K a year per listing.

Average price
£6.58under the $15 to $100 sweet spot
Price range
£3.31–£19.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£658–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #751 within Party Supplies. It carries 438 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#751in Party Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
438per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Stitch Balloon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 flat

Sellers

63

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • Procos65%
  • QIFU9%
  • Nonzmun4%
  • Isndare4%
  • Anagram3%
  • NTGFU3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Stitch Balloon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Stitch Balloon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch balloons44K/yr
  • stitch balloon12K/yr
  • lilo and stitch balloons9K/yr
  • stitch balloon arch4K/yr
  • stitch birthday balloons5K/yr
  • stitch and angel balloons3K/yr
  • stitch foil balloon4K/yr
  • stitch helium balloon2K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Balloon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation28%−0.32

early morning it was already deflated

It doesnt inflate properly

Came with hole in was upset when it kept deflating

Size-Overall22%+2.39

it was huge

bigger than I thought

Quality-Overall22%−0.07

These balloons were very poor quality

Bad Quality

Poor quality

Noise Level11%−0.13

It was very loud

Design-Overall6%−0.06

it spoilt the design I had for my sons birthday decorations as this was to be the central piece

Love

Quality-Overall22%−0.07

Great items

Really great quality balloon

Great quality

Color22%−0.03

So pretty

Colour

Beautiful colours

Size-Overall17%+2.39

Good size

is a good size

Gifting Purpose11%+0.85

Birthday decorations

Good birthday decorations

Assembly/Installation6%+0.41

Nice decorations, already put together so easy to put up

Return

0.7% Return rate 33% Fixable by listing

Color27%▁█▁▄▁▁
Inflation/Deflation20%█▆▁▃▁▁

early morning it was already deflated

It doesnt inflate properly

Came with hole in was upset when it kept deflating

Quality-Overall13%▁▁▁▁█▁

These balloons were very poor quality

Bad Quality

Poor quality

Product Condition13%▁▁▁█▁▁
Defective Material/Parts7%█▁▁▆▁▁

FAQ

Common Stitch Balloon questions

Answered from the same tracked data.