stihl chainsaw
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great492.59avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£224.14avg listing price — sweet spot $15–$100
Market size
Bad£85K£85K/yr · 100K searches
Price range
Bad£10.73–£637.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, stihl chainsaw is a £85K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
stihl chainsaw market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £56K–£112K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #757
- Page quality
- 0%
- Prime
- 36%
- Sponsored
- 36%
- Out of stock
- 1.5%
- Avg brand age
- 36 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
66
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
2%
- Stihl64%
- Husqvarna14%
- Hyundai8%
- Evolution Power Tools6%
- Charocean3%
- NovorikX3%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -25.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.0×
Top stihl chainsaw search terms
- stihl chainsaw70K/yr
- stihl saw11K/yr
- chainsaws stihl6K/yr
- chainsaw stihl7K/yr
- stihl battery chainsaw6K/yr
Top stihl chainsaw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stihl Chainsaw MS 180 PM3 Cutting Length 40 cm
Stihl£378.144.5★296 rev
Stihl GTA 26 GA010116900 Battery-Powered Wood Cutter + 1x AS2 + 1x AL1
Stihl£167.644.3★397 rev
Husqvarna 120 Mark II Petrol Chainsaw - 38.2 cc X-Torq Engine 14 bar & H37 Chain LowVib Vibration Reduction Air Injection Ideal for Garden & firewood
Husqvarna£153.984.6★1,854 rev
Stihl MS181 14-Inch Chain Saw - Orange
Stihl£359.194.4★50 rev
Stihl MSA60.0 C-B Cordless Chainsaw Lightweight and Comfortable to Use - For Occasional Green Care & Easy Crafts
Stihl£327.494.6★68 rev
Newest
by launch date
Charocean 52cc Petrol Chainsaw 20 Inch Cordless Chainsaw 2000W Chain Saw Self-Starting with Fuel Mixing Bottle Hyundai Chainsaws Petrol Kit for Wood Cutting Pruning Gardening DIY (20 inch)
Charocean£59.546 rev
NovorikX 18 & 20 Petrol Chainsaw 50cc Powerful 2-Stroke Engine Multi-Purpose Chain Saw Versatile & Durable for Home Use Tree Felling Pruning & Firewood Cutting
NovorikX£202.4536 rev
Stihl MSA60.0 C-B Cordless Chainsaw Lightweight and Comfortable to Use - For Occasional Green Care & Easy Crafts
Stihl£327.4968 rev
5-In-1 Garden Multi Tool - 52cc 2 Stroke Petrol Strimmer Pull Start Brush Cutter Hedge Trimmer Chainsaw and Extension Pole with Harness and Tool Kit | Long Reach Gardening Multitool | eSkde
eSkde£120.28266 rev
Stihl MS 162 Chainsaw 30 cm
Stihl£189.15359 rev
Trending
90-day click momentum
STIHL MS 251 Pro Petrol Chainsaw 40 cm
Stihl£637.552.8★
Stihl MS171 14-Inch Modern Chain Saw - Orange
Stihl£321.834.1★
STIHL MSA 70 C-B Cordless Chainsaw with AK30 Battery and Charger AL101
Stihl£443.354.6★
Makita DCE090ZX1 Twin 18V (36V) Li-ion LXT Brushless 230mm Disc Cutter - Batteries and Charger Not Included Blue/Black
Makita£281.134.4★
Stihl GTA 26 Cordless Wood Cutter Set with Battery AS 2 and Charger AL 1 Battery Operated
Stihl£169.964.7★
What buyers say about stihl chainsaw
What buyers praise and complain about, mined from review topics.What buyers love
“GOOD FOR THE PRICE”
“Good quality”
“Easy to use”
“Well made, robust at a great price”
“Easy to assemble”
“Heavy duty”
“Far better than expected”
“These are good value and reliable”
“I'm confident that it's up the job it was designed & manufactured for”
“Love that it comes with a shield”
What buyers complain about
“Broke during first use”
“not the quality I was expecting”
“Not as described”
“It'll be a lot cheaper”
“It is heavier than a stihl”
“did not go well or me”
“The instructions are absolutely ridiculous”
“Waste of time and money”
“Starting it was a bit of an issue”
“Loud and dusty”
Top return reasons
Common questions
- Is stihl chainsaw profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the stihl chainsaw niche?
- 8 brands and 66 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in stihl chainsaw?
- Top complaints mined from reviews: Durability, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
- When does demand for stihl chainsaw peak?
- Demand peaks in Feb; the busiest month runs 2.0× the quietest.
- What does it cost to enter the stihl chainsaw niche?
- Listings span £10.73–£637.55; the average listing price is £224.14 (sweet spot $15–$100). The average incumbent carries 493 reviews — the moat a new listing must climb.