Skip to content

Stihl Chainsaw

Fail

Buyers convert on only 0.4% of searches, so Stihl Chainsaw is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£85K/yr100K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
56%top-5 click share · 8 brands · 66 sellers

Flapen Score

Stihl Chainsaw against its category

The dotted line is the Home & Garden average. Past it, Stihl Chainsaw is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stihl Chainsaw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stihl Chainsaw 100K times last year and spent an estimated £85K. The top 5 brands take 95% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
0.4%
Market size, estimated
£85Ka year
Peak month
February2.0× the quietest month
Top search term
stihl chainsaw70K searches a year

02 · Price

A sale here is worth £224.14.

Listings sell for £224.14 on average, from £10.73 to £637.55. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £224.14 that is £0 to £22K a year per listing.

Average price
£224.14above the $15 to $100 sweet spot
Price range
£10.73–£637.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£22K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #757 within Mowers & Outdoor Power Tools. It carries 493 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
36%
Out of stock, average day
1.5%
Average rank
#757in Mowers & Outdoor Power Tools
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
493per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Stihl Chainsaw products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

66

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 98%

Open market

2%

  • Stihl64%
  • Husqvarna14%
  • Hyundai8%
  • Evolution Power Tools6%
  • Charocean3%
  • NovorikX3%
  • Open — no brand owns it (2 brands, 2%)

Demand

Stihl Chainsaw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Stihl Chainsaw search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stihl chainsaw70K/yr
  • stihl saw11K/yr
  • chainsaws stihl6K/yr
  • chainsaw stihl7K/yr
  • stihl battery chainsaw6K/yr

Reviews and returns

What reviews say buyers love and hate about Stihl Chainsaw

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
22%of negative reviews mention “Durability”
1.1%of orders come back
“Broke during first use”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stihl Chainsaw questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data