Stihl Chainsaw
FailBuyers convert on only 0.4% of searches, so Stihl Chainsaw is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £85K/yr100K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 66 sellers
Flapen Score
Stihl Chainsaw against its category
The dotted line is the Home & Garden average. Past it, Stihl Chainsaw is stronger. Inside it, weaker.
Market
The Stihl Chainsaw market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stihl Chainsaw 100K times last year and spent an estimated £85K. The top 5 brands take 95% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £85Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- stihl chainsaw70K searches a year
02 · Price
A sale here is worth £224.14.
Listings sell for £224.14 on average, from £10.73 to £637.55. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £224.14 that is £0 to £22K a year per listing.
- Average price
- £224.14above the $15 to $100 sweet spot
- Price range
- £10.73–£637.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£22K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #757 within Mowers & Outdoor Power Tools. It carries 493 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 36%
- Out of stock, average day
- 1.5%
- Average rank
- #757in Mowers & Outdoor Power Tools
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 493per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Stihl Chainsaw products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stihl Chainsaw MS 180 PM3 Cutting Length 40 cm
- Price
- £378.14
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 10y ago
Stihl GTA 26 GA010116900 Battery-Powered Wood Cutter + 1x AS2 + 1x AL1
- Price
- £167.64
- Rating
- 4.3/5
- Reviews
- 397
- Age
- 6y ago
Husqvarna 120 Mark II Petrol Chainsaw - 38.2 cc X-Torq Engine 14 bar & H37 Chain LowVib Vibration Reduction Air Injection Ideal for Garden & firewood
- Price
- £153.98
- Rating
- 4.6/5
- Reviews
- 1,854
- Age
- 7y ago
Stihl MS181 14-Inch Chain Saw - Orange
- Price
- £359.19
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 13y ago
Stihl MSA60.0 C-B Cordless Chainsaw Lightweight and Comfortable to Use - For Occasional Green Care & Easy Crafts
- Price
- £327.49
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 3y ago
Trending
90-day click momentum
STIHL MS 251 Pro Petrol Chainsaw 40 cm
- Price
- £637.55
- Rating
- 2.8/5
- Reviews
- 2
- Age
- 4y ago
Stihl MS171 14-Inch Modern Chain Saw - Orange
- Price
- £321.83
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 11y ago
STIHL MSA 70 C-B Cordless Chainsaw with AK30 Battery and Charger AL101
- Price
- £443.35
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 5y ago
Makita DCE090ZX1 Twin 18V (36V) Li-ion LXT Brushless 230mm Disc Cutter - Batteries and Charger Not Included Blue/Black
- Price
- £281.13
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 5y ago
Stihl GTA 26 Cordless Wood Cutter Set with Battery AS 2 and Charger AL 1 Battery Operated
- Price
- £169.96
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 6y ago
Newest
by launch date
Charocean 52cc Petrol Chainsaw 20 Inch Cordless Chainsaw 2000W Chain Saw Self-Starting with Fuel Mixing Bottle Hyundai Chainsaws Petrol Kit for Wood Cutting Pruning Gardening DIY (20 inch)
- Price
- £59.54
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 12mo ago
NovorikX 18 & 20 Petrol Chainsaw 50cc Powerful 2-Stroke Engine Multi-Purpose Chain Saw Versatile & Durable for Home Use Tree Felling Pruning & Firewood Cutting
- Price
- £202.45
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 1y ago
Stihl MSA60.0 C-B Cordless Chainsaw Lightweight and Comfortable to Use - For Occasional Green Care & Easy Crafts
- Price
- £327.49
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 3y ago
5-In-1 Garden Multi Tool - 52cc 2 Stroke Petrol Strimmer Pull Start Brush Cutter Hedge Trimmer Chainsaw and Extension Pole with Harness and Tool Kit | Long Reach Gardening Multitool | eSkde
- Price
- £120.28
- Rating
- 3.7/5
- Reviews
- 266
- Age
- 3y ago
Stihl MS 162 Chainsaw 30 cm
- Price
- £189.15
- Rating
- 4.3/5
- Reviews
- 359
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
66
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
2%
- Stihl64%
- Husqvarna14%
- Hyundai8%
- Evolution Power Tools6%
- Charocean3%
- NovorikX3%
- Open — no brand owns it (2 brands, 2%)
Demand
Stihl Chainsaw search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.0×
Search terms
Top Stihl Chainsaw search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stihl chainsaw70K/yr
- stihl saw11K/yr
- chainsaws stihl6K/yr
- chainsaw stihl7K/yr
- stihl battery chainsaw6K/yr
Reviews and returns
What reviews say buyers love and hate about Stihl Chainsaw
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke during first use
It broke on the first use
it was broken
not the quality I was expecting
Not good quality
not very reliable
Not as described
False description
Not getting what's advertised
It'll be a lot cheaper
and money making con
It comes without the value thus with a much cheaper cylinder
It is heavier than a stihl
Slightly heavier than what reviews said
heavy
Love
GOOD FOR THE PRICE
Great value
Reasonable price
Good quality
the reviews seemed good
Great machine powerful and professional quality
Easy to use
Easy to handle
These are sold as easy start
Well made, robust at a great price
other than this i find its conctruction very sturdy
good powerful saw
Easy to assemble
Assembly was straightforward
Easy to setup with
Return
1.1% Return rate 15% Fixable by listing
did not go well or me
Never worked
Broke during first use
It broke on the first use
it was broken
It is heavier than a stihl
Slightly heavier than what reviews said
heavy
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stihl Chainsaw questions
Answered from the same tracked data.