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Sticky Dots

Fail

Prices span $1.46–$6.44, mostly outside the sweet spot, so Sticky Dots is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£135K/yr163K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
76%top-5 click share · 12 brands · 35 sellers

Flapen Score

Sticky Dots against its category

The dotted line is the Home & Garden average. Past it, Sticky Dots is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticky Dots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sticky Dots 163K times last year and spent an estimated £135K. The top 5 brands take 82% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

24.6% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
24.6%
Market size, estimated
£135Ka year
Peak month
November1.6× the quietest month
Top search term
sticky dots101K searches a year

02 · Price

A sale here is worth £3.36.

Listings sell for £3.36 on average, from £1.46 to £6.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £3.36 that is £10K to £13K a year per listing.

Average price
£3.36under the $15 to $100 sweet spot
Price range
£1.46–£6.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£10K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Art & Craft Supplies. It carries 1,723 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Art & Craft Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,723per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sticky Dots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

35

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

15%

  • Bostik44%
  • Sumwitum24%
  • Admygo6%
  • WeNet4%
  • TownStix4%
  • HYBSK4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Sticky Dots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Sticky Dots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticky dots101K/yr
  • sticky dots double sided29K/yr
  • double sided sticky dots16K/yr
  • adhesive dots6K/yr
  • clear sticky dots7K/yr
  • double sided dots3K/yr

Reviews and returns

What reviews say buyers love and hate about Sticky Dots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness44%−0.33

Nothing would stick

Not very sticky

Not adhesive at all

Ease Of Use13%−0.02

Impossible to use

however were difficult to remove from the roll

Really hard to peel the back off

Value For Money8%+0.51

Bit expensive

Waste of money

Complete waste of money

Strength4%+0.30

not strong enough for what I bought them for

Decided to get the extra strong ones for my little projects however theyre very weak

Not strong enough for the job at hand

Functionality-Overall3%−0.02

They did not work

Do not work for diamond painting pens

Love

Adhesion/Stickiness17%−0.33

Stick well

great stickiness perfect

The adhesive is excellent

Ease Of Use14%−0.02

Easy to Use

The dots are very easy to use, instructions detailed and easy to understand

easily removed after

Quality-Overall14%+1.54

Decent did the job

they perform quite well overall

Excellent Quality

Value For Money14%+0.51

Good value for money

Good for money

good value for money

Advertised Vs Actual Product11%+1.05

As advertised

As pictured and described

As described

Return

0.3% Return rate 32% Fixable by listing

Adhesion/Stickiness37%█▅▄█▅▇

Nothing would stick

Not very sticky

Not adhesive at all

Size-Overall29%▅█▇▄▇▇

Does not hold a small birthday banner

These are small

were smaller than I imagined

Quality-Overall9%▃█▂▁▃▂

Quality could be better

Good price just not the best quality

Functionality-Overall6%▅▁▇▁▁█

They did not work

Do not work for diamond painting pens

Material Quality3%▁▁▁█▁▁

FAQ

Common Sticky Dots questions

Answered from the same tracked data.