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Stickers

Maybe

Returns run at only 0.2% of orders. But prices span $2.72–$8.23, mostly outside the sweet spot, so Stickers is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£613K/yr3.4M searches / yr
90-day growth
-10.7%search demand this quarter
Competition
33%top-5 click share · 36 brands · 48 sellers

Flapen Score

Stickers against its category

The dotted line is the Home & Garden average. Past it, Stickers is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stickers 3.4M times last year and spent an estimated £613K. The top 5 brands take 47% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £613K a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
3.8%
Market size, estimated
£613Ka year
Peak month
January1.4× the quietest month
Top search term
stickers1.5M searches a year

02 · Price

A sale here is worth £4.75.

Listings sell for £4.75 on average, from £2.72 to £8.23. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £4.75 that is £6K to £7K a year per listing.

Average price
£4.75under the $15 to $100 sweet spot
Price range
£2.72–£8.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #106 within Scrapbooking & Stamping. It carries 676 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
7.7%
Average rank
#106in Scrapbooking & Stamping
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
676per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£25K£49K£74K£98K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

48

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

33%

Top 20: 73%

Open market

49%

  • Vicloon19%
  • SOFTZO9%
  • Memestick8%
  • Sun Awesome5%
  • ETHEL5%
  • OSDUE5%

Demand

Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stickers1.5M/yr
  • stickers for children278K/yr
  • scrapbook stickers217K/yr
  • stickers for adults178K/yr
  • cute stickers166K/yr
  • laptop stickers143K/yr
  • kids stickers96K/yr
  • sticker101K/yr
  • journal stickers107K/yr
  • vinyl stickers84K/yr

Reviews and returns

What reviews say buyers love and hate about Stickers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness25%−0.09

not the stickiest

Didnt stick

NOT self-adhesive

Size-Overall24%−0.10

only because theyre quite large

Small size

Some gems are particularly small

Ease Of Use9%−0.03

Hard to use

Too difficult to peel off

Impossible to peel the back off

Value For Money6%+1.63

I bought much cheaper

Too expensive

A bit over priced

Hard Feel6%−0.04

Fiddly

Difficult to peel

Love

Value For Money21%+1.63

Great value

Good value for money

Good value

Adhesion/Stickiness21%−0.09

Sticky

Great stickiness

stick really well

Quality-Overall16%+1.17

Amazing quality

Good selection

excellent variety

Fun/Entertainment Experience7%+0.66

Make children very happy

Lots of Fun

Loads of really fun stickers

Advertised Vs Actual Product6%+0.10

As described

Just as pictured

Exactly what I needed

Return

0.2% Return rate 53% Fixable by listing

Size-Overall37%▇█▅▅▇▅

only because theyre quite large

Small size

Some gems are particularly small

Quality-Overall17%▆█▄▃▅▆

not best quality

Average

Adhesion/Stickiness12%▅▂▆▄█▅

not the stickiest

Didnt stick

NOT self-adhesive

Advertised Vs Actual Product8%██▃█▁▆

Not as described

Compatibility-Overall4%▁▁██▁▁

FAQ

Common Stickers questions

Answered from the same tracked data.