stickers
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Good675.65avg incumbent reviews — the moat a new listing must climb
Market size
Good£613K£613K/yr · 3.4M searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.75avg listing price — sweet spot $15–$100
Price range
Bad£2.72–£8.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stickers is a £613K/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
stickers market data
- Units sold / yr
- 100K–125K
- avg 1,250–1,500/product
- Revenue / yr
- £475K–£594K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 79%
- Out of stock
- 7.7%
- Avg brand age
- 29 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
48
Top-5 brand share
47%
Top 20: 86%
Top-5 click share
33%
Top 20: 73%
Open market
49%
- Vicloon19%
- SOFTZO9%
- Memestick8%
- Sun Awesome5%
- ETHEL5%
- OSDUE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top stickers search terms
- stickers1.5M/yr
- stickers for children278K/yr
- scrapbook stickers217K/yr
- stickers for adults178K/yr
- cute stickers166K/yr
- laptop stickers143K/yr
- kids stickers96K/yr
- sticker101K/yr
- journal stickers107K/yr
- vinyl stickers84K/yr
Top stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicloon 3D Stickers for Kids 22 Variety Sheets 600+ Puffy Stickers Children Sticker for Party Rewarding Gifts Scrapbooking Including Animals Fish Dinosaurs Numbers Fruits Trucks for 3+ Years
Vicloon£3.184.6★4,377 rev
SOFTZO 3D Stickers for Children - 45 Puffy Sheets with 1300+ Kids Sticker - Perfect for Party Bag Fillers Scrapbooking Fun with Stickers of Cars Letters Numbers Dinosaur Stars Alphabet & More
SOFTZO£4.824.7★1,161 rev
Vicloon 3D Stickers 550+ Puffy Stickers 22 Variety Sheets for Rewarding Gifts Scrapbooking Including Animals Fish Dinosaurs Numbers Fruits Trucks Butterfly and More
Vicloon£3.244.6★5,009 rev
110 PCS Funny Meme Stickers Waterproof Vinyl Laptop Stickers for Adults Teens Funny Graffiti Stickers with No Residue Removal for Water Bottle Phone Journals & Skateboard
YEVON£4.714.6★21 rev
Reward Stickers for Teachers - 1008 Motivational Designs for Kids. 1 Inch School Stickers on Sheets - Teacher Supplies for Classroom Potty Training
Simkopy£3.334.7★1,511 rev
Newest
by launch date
100 PCS Vintage Aesthetic Stickers Pack for Scrapbooking Journaling - Waterproof PVC Cute Stickers for Adults Teens - Unique Food & Girly Designs for Phone Laptop Mug
Memestick£5.84173 rev
104pcs Retro Stickers - Self Adhesive Alphabet Letter Stickers for Scrapbooking & Stamping Supplies Mini Stickers for Travel Scrapbook DIY Initial Letters Cool Stickers for Journals (104pcs-1)
YSUY£3.2836 rev
100 Pack Aesthetic Stickers - Waterproof Vinyl Decals for Water Bottle Laptop Journal | Cute Cartoon Watercolour Designs | Unique Gift Ideas for Girls Teens Adults
Memestick£5.89173 rev
Kawaii Water Bottle Stickers for Kids & Teens - 108pc Cute Waterproof Vinyl Stickers - Easy Peel Reusable - Teacher Reward Classroom Supplies Scrapbook Laptop
Memestick£5.74173 rev
OSDUE Animal Stickers for Kids 100Pcs Cute Cartoon Waterproof Stickers Cute Trendy Aesthetic Sticker for Laptop Car Scrapbook Phone Skateboard Computer Wall Window Kids Girls Boys Adults Gift
OSDUE£4.911,331 rev
Trending
90-day click momentum100 PCS Vintage Aesthetic Stickers Pack for Scrapbooking Journaling - Waterproof PVC Cute Stickers for Adults Teens - Unique Food & Girly Designs for Phone Laptop Mug
Memestick£5.844.3★
OSDUE Animal Stickers for Kids 100Pcs Cute Cartoon Waterproof Stickers Cute Trendy Aesthetic Sticker for Laptop Car Scrapbook Phone Skateboard Computer Wall Window Kids Girls Boys Adults Gift
OSDUE£4.914.6★
Reward Stickers for Children - 210 Premium Well Done Stickers for Kids Teacher and Classroom Use | Good Work Praise Achievement Animal Designs for School and Toddler Motivation by Innoveem
Innoveem£3.644.6★
Kawaii Water Bottle Stickers for Kids & Teens - 108pc Cute Waterproof Vinyl Stickers - Easy Peel Reusable - Teacher Reward Classroom Supplies Scrapbook Laptop
Memestick£5.744.3★
Cool Brand Stickers 100pcs Street Fashion Cartoon Aesthetic Stickers Waterproof Vinyl Graffiti Decals for Guitar Luggage Skateboard Bicycle Teens and Adults
NEULEBEN£5.114.5★
What buyers say about stickers
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Sticky”
“Amazing quality”
“Make children very happy”
“As described”
“Bright, colourful and good quality”
“Great design”
“Easy to use”
“Great selection perfect for awarding children that do good things”
“Bright colours, lovely intricate detailing, and they are so easy to peel off and really do stick”
What buyers complain about
“not the stickiest”
“only because theyre quite large”
“Hard to use”
“I bought much cheaper”
“Fiddly”
“The writing is way too small”
“Don't bother its one sheet of paper”
“if you want high shine stickers these are not them”
“not best quality”
“Not as described”
Top return reasons
Common questions
- Is stickers profitable to sell on Amazon United Kingdom?
- The niche generates £613K/yr across 48 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the stickers niche?
- 36 brands and 48 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in stickers?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Ease Of Use. The return rate is 0.2%.
- When does demand for stickers peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the stickers niche?
- Listings span £2.72–£8.23; the average listing price is £4.75 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.