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Stickers

Maybe

An estimated 0.2% of orders come back. But prices span $2.72–$8.23, mostly outside the sweet spot, so Stickers is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£613K/yr3.4M searches / yr
90-day growth
-10.7%search demand this quarter
Competition
33%top-5 click share · 36 brands · 48 sellers

Flapen Score

Stickers against its category

The dotted line is the Home & Garden average. Past it, Stickers is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stickers 3.4M times last year and spent an estimated £613K. The top 5 brands take 47% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £613K a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
3.8%
Market size, estimated
£613Ka year
Peak month
January1.4× the quietest month
Top search term
stickers1.5M searches a year

02 · Price

A sale here is worth £4.75.

Listings sell for £4.75 on average, from £2.72 to £8.23. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At £4.75 that is £6K to £7K a year per listing.

Average price
£4.75under the $15 to $100 sweet spot
Price range
£2.72–£8.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #106 within Scrapbooking & Stamping. It carries 676 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
7.7%
Average rank
#106in Scrapbooking & Stamping
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
676per listing
Listings tracked
48

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Stickers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£25K£49K£74K£98K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

48

Est. top-5 brand share

47%

Top 20: 86%

Est. top-5 click share

33%

Top 20: 73%

Open market

49%

  • Vicloon19%
  • SOFTZO9%
  • Memestick8%
  • Sun Awesome5%
  • ETHEL5%
  • OSDUE5%

Demand

Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stickers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stickers1.5M/yr
  • stickers for children278K/yr
  • scrapbook stickers217K/yr
  • stickers for adults178K/yr
  • cute stickers166K/yr
  • laptop stickers143K/yr
  • kids stickers96K/yr
  • sticker101K/yr
  • journal stickers107K/yr
  • vinyl stickers84K/yr

Reviews and returns

What reviews say buyers love and hate about Stickers

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
25%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“not the stickiest”
A buyer, on “Adhesion/Stickiness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stickers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data