Sticker Wow
FailThe top 5 brands take 100% of clicks, so Sticker Wow is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £97K/yr163K searches / yr
- 90-day growth
- +40.8%search demand this quarter
- Competition
- 63%top-5 click share · 3 brands · 29 sellers
Flapen Score
Sticker Wow against its category
The dotted line is the Home & Garden average. Past it, Sticker Wow is stronger. Inside it, weaker.
Market
The Sticker Wow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sticker Wow 163K times last year and spent an estimated £97K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- +40.8%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £97Ka year
- Top search term
- sticker wow89K searches a year
02 · Price
A sale here is worth £8.17.
Listings sell for £8.17 on average, from £6.11 to £10.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.17 that is £6K to £8K a year per listing.
- Average price
- £8.17under the $15 to $100 sweet spot
- Price range
- £6.11–£10.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Scrapbooking & Stamping. It carries 687 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #197in Scrapbooking & Stamping
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 687per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Sticker Wow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Melissa & Doug Sticker WOW Stamper & Activity Pad - Bunny | Book for Children Travel Toys for Kids | Age 3+ - FSC Certified
- Price
- £6.32
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 1y ago

Melissa & Doug WOW 24-Page Activity Pad and Sticker Stamper | Travel Toys for Kids | Glitter Unicorn - Purple - FSC Certified
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 434
- Age
- 1y ago

Melissa & Doug Sticker Wow Stamper & Activity Pad Dinosaur | Book & Travel Toys for Children | Age 3+
- Price
- £8.78
- Rating
- 4.3/5
- Reviews
- 1,235
- Age
- 2y ago

Melissa & Doug Sticker WOW Stamper & Activity Pad Astronaut | Book & Travel Toys for Children | Age 3+
- Price
- £8.66
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 2y ago

Melissa & Doug Sticker WOW Sea Turtle Bundle: 24-Page Activity Pad Sticker Stamper 500 Stickers Arts and Crafts Fidget Toy Collectible Character
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 2y ago
Trending
90-day click momentum
Skillmatics Reusable Sticker Activity Book - Peelies 100+ Reusable Cling Stickers 6 Pictures Mess-Free Fun for Kids Creative Play & Travel Toy Gifts for Boys & Girls Ages 3 4 5 6 7
- Price
- £7.82
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 1y ago

Melissa & Doug Sticker WOW Sea Turtle Bundle: 24-Page Activity Pad Sticker Stamper 500 Stickers Arts and Crafts Fidget Toy Collectible Character
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 2y ago

Melissa & Doug Sticker Wow Stamper & Activity Pad Dinosaur | Book & Travel Toys for Children | Age 3+
- Price
- £8.78
- Rating
- 4.3/5
- Reviews
- 1,235
- Age
- 2y ago

Melissa & Doug Sticker WOW Stamper & Activity Pad Astronaut | Book & Travel Toys for Children | Age 3+
- Price
- £8.66
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 2y ago

Melissa & Doug Sticker WOW Stamper & Activity Pad - Bunny | Book for Children Travel Toys for Kids | Age 3+ - FSC Certified
- Price
- £6.32
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 1y ago
Newest
by launch date
Skillmatics Reusable Sticker Activity Book - Peelies 100+ Reusable Cling Stickers 6 Pictures Mess-Free Fun for Kids Creative Play & Travel Toy Gifts for Boys & Girls Ages 3 4 5 6 7
- Price
- £7.82
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 1y ago

Melissa & Doug WOW 24-Page Activity Pad and Sticker Stamper | Travel Toys for Kids | Glitter Unicorn - Purple - FSC Certified
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 434
- Age
- 1y ago

Melissa & Doug Sticker WOW Stamper & Activity Pad - Bunny | Book for Children Travel Toys for Kids | Age 3+ - FSC Certified
- Price
- £6.32
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 1y ago

Melissa & Doug Sticker WOW Stamper & Activity Pad Bulldozer | Book & Travel Toys for Children | Age 3+
- Price
- £9.55
- Rating
- 4.4/5
- Reviews
- 353
- Age
- 1y ago

Melissa & Doug Sticker WOW Sea Turtle Bundle: 24-Page Activity Pad Sticker Stamper 500 Stickers Arts and Crafts Fidget Toy Collectible Character
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Melissa & Doug90%
- Spin Master9%
- Skillmatics2%
Demand
Sticker Wow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Sticker Wow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sticker wow89K/yr
- melissa and doug sticker wow53K/yr
- sticker stamper14K/yr
- sticker stamp5K/yr
- sticker wow melissa and doug2K/yr
Reviews and returns
What reviews say buyers love and hate about Sticker Wow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It kept breaking for us
short-lived
Although last one didn't work
There is practically no adhesion
the stickers do not want to stick
Stickers just fall out of the stick very easy
Expensive
Quite expensive
Expensive for what it is
Boring
Low quality stickers
Poor quality
Love
Keeps them entertained in a wholesome way
plays with it every day
Good Fun
Great gift
which was lovely to see—it felt like a really empowering gift for him
Lovely gift for a toddler
They adhere to the paper well
Sticky
the stickers arent overly sticky that theyll get stuck to everything round the house
Very easy to use
really easy for him to do himself at age 3
The stamper is easy to use for little hands
Good value for money
Good value
So worth every penny in my opinion
Return
0.4% Return rate 20% Fixable by listing
There is practically no adhesion
the stickers do not want to stick
Stickers just fall out of the stick very easy
Low quality stickers
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sticker Wow questions
Answered from the same tracked data.









