sticker paper
Skip itPrices mostly outside the sweet spot ($2.36–$12.37) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£214K£214K/yr · 278K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,143.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.63avg listing price — sweet spot $15–$100
Price range
Bad£2.36–£12.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sticker paper is a £214K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
sticker paper market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £166K–£199K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
16
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- TownStix32%
- EVG26%
- Double Dragon13%
- BETCKEY8%
- AgoDeo6%
- Euqvunn4%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top sticker paper search terms
- sticker paper113K/yr
- sticker paper for printer a432K/yr
- a4 sticker paper for printing29K/yr
- sticker printer paper15K/yr
- a4 sticker paper16K/yr
- printable sticker paper15K/yr
- sticker paper for printer8K/yr
- printable sticker paper a47K/yr
- printer sticker paper6K/yr
- sticker sheets for printing6K/yr
Top sticker paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sticker Paper for Printer A4 White Printable Sticky Labels for Printing - 25 Sheets
TownStix£4.234.6★22,829 rev
50 Sheets Glossy White Printable Sticker Paper A4 | Laser & Inkjet Sticker Paper | Create & Print Your Own Stickers Product Labels Sticky Paper for Cricut
EVG£5.184.3★3,094 rev
Double Dragon 50 Sheets A4 White Matte Sticker Paper Self-Adhesive Customisable Universal Labels for Inkjet & Laser Printing Address Labels Quick Dry Sticky Back
Double Dragon£4.264.5★1,487 rev
100 Sheets A4 Sticker Paper Labels Printable Full Sheet Self Adhesive Labels for Inkjet & Laser Printer 210 x 297mm
BETCKEY£8.204.7★3,052 rev
Evergreen Goods Ltd 50 Sheets A4 White Self Adhesive Matte Sticker Paper | Durable Photo Paper for Inkjet and Laser Printers | Sticky Back Printing Sheets Perfect for Customisable Universal Labels
EVG£4.944.6★5,342 rev
Newest
by launch date
Double Dragon Pack of 50 Sheets of A4 Glossy White Printable Sticker Paper Self-Adhesive Labels Compatible with Laser Printer 1 Label Per Sheet Ideal for Shipping Crafting and Multi-Purpose Use
Double Dragon£4.231,487 rev
L LIKED A4 Self Adhesive Address Labels 1 Label Per Sheet 30 Sheets Printable Sticker Paper for Laser & Inkjet Printer 210 x 297mm
L LIKED£4.93280 rev
Creavvee 1 Label per Sheet 20 A4 Sheets Printable White Sticker Paper Labels for Laser/Inkjet Printers Made in Europe - Sticker Size (A4) 297 x 210 mm
Creavvee£2.3689 rev
Double Dragon 50 Sheets A4 White Matte Sticker Paper Self-Adhesive Customisable Universal Labels for Inkjet & Laser Printing Address Labels Quick Dry Sticky Back
Double Dragon£4.261,487 rev
YOUHOOL A4 Sticker Paper for Printing Printable Vinyl Sticker Paper Matte Self-Adhesive Sticker Waterproof Sheet for Inkjet Printer and for Cricut Maker
YOUHOOL£7.42192 rev
Trending
90-day click momentum
Evergreen Goods 100 Sheets A4 White Matte Sticker Paper | Inkjet & Laser Printable Self Adhesive Sticky Back Label | Create Product Labels | Sticker Sheets for Arts & Crafts
EVG£8.264.5★
Creavvee 1 Label per Sheet 20 A4 Sheets Printable White Sticker Paper Labels for Laser/Inkjet Printers Made in Europe - Sticker Size (A4) 297 x 210 mm
Creavvee£2.364.6★
Double Dragon 50 Sheets A4 White Matte Sticker Paper Self-Adhesive Customisable Universal Labels for Inkjet & Laser Printing Address Labels Quick Dry Sticky Back
Double Dragon£4.264.5★
Premium Printable Vinyl Sticker Paper - 32 Sheets - Glossy A4 - Waterproof - Laser & Inkjet Vinyl Sticker Paper - Printable Sticker Paper - for Cricut (32) (Glossy (32 Sheets))
AgoDeo£12.374.2★
Euqvunn 18 Sheets Sticker Paper for Printer A4 Matte White Water Resistant Printable Vinyl Sticker Paper Self-Adhesive Full Page for Inkjet Printers Quick Dry 210x297mm
Euqvunn£5.234.6★
What buyers say about sticker paper
What buyers praise and complain about, mined from review topics.What buyers love
“Decent level of quality”
“Great paper”
“Nice and sticky”
“Lovely to print on”
“Acceptable for the price”
“works as advertised”
“The colours are vibrant”
“Easy to use”
“this paper is bright white so your stickers look amazing”
“Is just the right thickness”
What buyers complain about
“Don't stick well”
“Not Very White”
“Cheap quality”
“Pretty poor paper as it is so thin after printing”
“But this one just crumples up when trying to print”
“JAMS PRINTER”
“would not dry at all”
“quite thin so if using a cricut maker 4 maybe adjust your settings”
“the ink never fully dries”
“Ink smudges - doesn't set”
Top return reasons
Common questions
- Is sticker paper profitable to sell on Amazon United Kingdom?
- The niche generates £214K/yr across 15 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the sticker paper niche?
- 11 brands and 16 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in sticker paper?
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Quality-Overall. The return rate is 0.5%.
- When does demand for sticker paper peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the sticker paper niche?
- Listings span £2.36–£12.37; the average listing price is £6.63 (sweet spot $15–$100). The average incumbent carries 3,144 reviews — the moat a new listing must climb.