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Sticker Paper

Fail

Prices span $2.36–$12.37, mostly outside the sweet spot, so Sticker Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£214K/yr278K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
70%top-5 click share · 11 brands · 16 sellers

Flapen Score

Sticker Paper against its category

The dotted line is the Home & Garden average. Past it, Sticker Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticker Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sticker Paper 278K times last year and spent an estimated £214K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £214K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
11.6%
Market size, estimated
£214Ka year
Peak month
September1.3× the quietest month
Top search term
sticker paper113K searches a year

02 · Price

A sale here is worth £6.63.

Listings sell for £6.63 on average, from £2.36 to £12.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £6.63 that is £10K to £13K a year per listing.

Average price
£6.63under the $15 to $100 sweet spot
Price range
£2.36–£12.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Art & Craft Supplies. It carries 3,144 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Art & Craft Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,144per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Sticker Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£43K£64K£85K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • TownStix32%
  • EVG26%
  • Double Dragon13%
  • BETCKEY8%
  • AgoDeo6%
  • Euqvunn4%
  • Open — no brand owns it (5 brands, 13%)

Demand

Sticker Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sticker Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticker paper113K/yr
  • sticker paper for printer a432K/yr
  • a4 sticker paper for printing29K/yr
  • sticker printer paper15K/yr
  • a4 sticker paper16K/yr
  • printable sticker paper15K/yr
  • sticker paper for printer8K/yr
  • printable sticker paper a47K/yr
  • printer sticker paper6K/yr
  • sticker sheets for printing6K/yr

Reviews and returns

What reviews say buyers love and hate about Sticker Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness11%−0.01

Don't stick well

don't stick on anything they start to peel off on the corners so annoying

doesnt stick for long at all

Color10%−0.06

Not Very White

The colours are a bit faded on it

its more off white

Quality-Overall9%+2.83

Cheap quality

the quality is different

Bad quality

Paper Quality8%+0.48

Pretty poor paper as it is so thin after printing

Paper is curled up

had better quality paper

Print Quality8%−0.06

But this one just crumples up when trying to print

Does not seem to print great at all on my Brother HL-L3240CDW

Doesn't print that great

Love

Quality-Overall28%+2.83

Decent level of quality

No failures and no complaints at all

Brilliant quality

Paper Quality15%+0.48

Great paper

Decent paper

Great sticker paper

Adhesion/Stickiness13%−0.01

Nice and sticky

The adhesive sticks well

The adhesive is very strong

Print Quality8%−0.06

Lovely to print on

The print quality is crisp

It printed perfectly

Value For Money8%+0.69

Acceptable for the price

Great value for money

Excellent product for the money

Return

0.5% Return rate 28% Fixable by listing

Quality-Overall12%█▄▅▇▄▃

Cheap quality

the quality is different

Bad quality

Color10%▁▅▃▁▄█

Not Very White

The colours are a bit faded on it

its more off white

Paper Quality9%▄▃▃█▅█

Pretty poor paper as it is so thin after printing

Paper is curled up

had better quality paper

Print Quality9%▁▆█▁▄▅

But this one just crumples up when trying to print

Does not seem to print great at all on my Brother HL-L3240CDW

Doesn't print that great

Compatibility-Overall9%█▂▅▁█▂

FAQ

Common Sticker Paper questions

Answered from the same tracked data.