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Sticker Book for Adults

Fail

Prices span $5.02–$12.02, mostly outside the sweet spot, so Sticker Book for Adults is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£51K/yr225K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
67%top-5 click share · 10 brands · 27 sellers

Flapen Score

Sticker Book for Adults against its category

The dotted line is the Home & Garden average. Past it, Sticker Book for Adults is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticker Book for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sticker Book for Adults 225K times last year and spent an estimated £51K. The top 5 brands take 87% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
2.9%
Market size, estimated
£51Ka year
Top search term
sticker book for adults115K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £5.02 to £12.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £7.84 that is £2K to £4K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£5.02–£12.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #266 within Decorative Accessories. It carries 171 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#266in Decorative Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
171per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
11 months

Products

Top Sticker Book for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

27

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • Wiskowee24%
  • Hinkler22%
  • ASTARON18%
  • Kunoli17%
  • Kesteey5%
  • AOMZKOL4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Sticker Book for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Sticker Book for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticker book for adults115K/yr
  • adult sticker book59K/yr
  • sticker books for adults27K/yr
  • sticker book adult16K/yr
  • adult sticker books for women8K/yr

Reviews and returns

What reviews say buyers love and hate about Sticker Book for Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness22%−0.17

Does not stick well

easy to do although the stickers can come loose at times

Stickers do not stick well

Size-Overall20%+0.25

The clue picture is so small I cannot see

The stickers are quite small and fiddly

Quality-Overall18%−0.32

Poor quality

The quality of product is rubbish

the quality is pretty poor

Display-Overall10%+0.48

I was getting frustrated going back and forward between the picture and stickers till i realised about half way threw that the picture pages were serratated and could be pulled out total game changer really fun and relaxing

Advertised Vs Actual Product5%0.00

It's very misleading

Love

Fun/Entertainment Experience24%+1.77

keeps me entertained

Great fun to do on a rainy day

Great fun

Quality-Overall21%−0.32

Great quality too

Good product

Great quality and loads of different stickers for endless possibilities

Value For Money14%−0.04

Great value

Good value dor money

Ok for the price

Design-Overall9%−0.05

cute design in the pictures tho ig

Great book, my 9 year old loves the designs and it kept her focused for a long time

Gifting Purpose5%+0.61

It's easy to do so great a gift for kids

Great gift

Return

0.4% Return rate 43% Fixable by listing

Size-Overall32%▁▁▄▇▆█

The clue picture is so small I cannot see

The stickers are quite small and fiddly

Adhesion/Stickiness13%▁▁▁▇█▁

Does not stick well

easy to do although the stickers can come loose at times

Stickers do not stick well

Advertised Vs Actual Product11%▁▁█▁▁▁

It's very misleading

Quality-Overall8%▁▁▇▁▁█

Poor quality

The quality of product is rubbish

the quality is pretty poor

Value For Money8%▁▁▁▁█▆

Total waste of money

FAQ

Common Sticker Book for Adults questions

Answered from the same tracked data.