Stepping Stones Kids

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months

322K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

2.0%

Market size, estimated

£132Ka year

Peak month

December2.6× the quietest month

Top search term

stepping stones103K searches a year

Listings sell for £20.07 on average, from £6.93 to £34.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £20.07 that is £5K to £10K a year per listing.

Average price

£20.07inside the $15 to $100 sweet spot

Price range

£6.93–£34.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£5K–£10K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #40 within Garden Décor. It carries 344 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

79%

Out of stock, average day

7.0%

Average rank

#40in Garden Décor

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

344per listing

Listings tracked

34

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months