Stepping Stones Garden
MaybeReturns run at only 1.1% of orders. But shoppers spend only $34K a year here, so Stepping Stones Garden is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £34K/yr237K searches / yr
- 90-day growth
- +30.4%search demand this quarter
- Competition
- 43%top-5 click share · 15 brands · 28 sellers
Flapen Score
Stepping Stones Garden against its category
The dotted line is the Home & Garden average. Past it, Stepping Stones Garden is stronger. Inside it, weaker.
Market
The Stepping Stones Garden market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stepping Stones Garden 237K times last year and spent an estimated £34K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- +30.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £34Ka year
- Peak month
- May7.1× the quietest month
- Top search term
- stepping stones garden113K searches a year
02 · Price
A sale here is worth £18.37.
Listings sell for £18.37 on average, from £4.47 to £38.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.37 that is £0 to £2K a year per listing.
- Average price
- £18.37inside the $15 to $100 sweet spot
- Price range
- £4.47–£38.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #69 within Garden Décor. It carries 168 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 68%
- Out of stock, average day
- 14.8%
- Average rank
- #69in Garden Décor
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 168per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Stepping Stones Garden products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DIVCHI Garden Stepping Stones Stomp Garden Tiles Stepping Plastic Hard Wearing Durable (Pack Of 4)
- Price
- £8.38
- Rating
- 3.7/5
- Reviews
- 136
- Age
- 1y ago

Nicoman Marble Effect 30x30x2.5cm Square Stomp Stone Recycled Rubber Steps Hard Wearing Heavy Duty Outdoor Pathway Tiles- (Graphite Set of 10)
- Price
- £32.24
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 2y ago

Nicoman Marble Effect 30x30x2.5cm Square Stomp Stone Recycled Rubber Steps Hard Wearing Heavy Duty Outdoor Pathway Tiles- (Graphite Set of 4)
- Price
- £16.70
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 2y ago

Nicoman Natural B Stone Block Garden Stepping Stone Recycled Rubber Steps Hard Wearing Heavy Duty Outdoor Pathway Tiles - (Grey Set of 4)
- Price
- £31.84
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 2y ago

Nicoman Railroad Tie Garden Stepping Stone Wood Effect Railway Sleeper Eco Friendly Rubber Rail Road Outdoor Sleepers - (Earth 61x25.5cm Set of 1)
- Price
- £10.09
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 2y ago
Trending
90-day click momentum
Nicoman Corten Steel Stepping Stones Rustic Brown Rectangular Garden Path Pavers Outdoor Landscaping (Pack of 1)
- Price
- £14.12
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

1 piece Garden Stepping Stone Outdoor Sidewalk Stake Into The Ground Large Stones for Sidewalks Resin Used As and Channel Stand (Navy One Size)
- Price
- £9.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Natural River Pebble Stepping Stones with PVC Mesh Backing 32cm Diameter Pack of 2 No Fixing Required for Lawns Garden Paths and Beds
- Price
- £16.57
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 6mo ago

Nicoman Marble Effect 30x30x2.5cm Square Stomp Stone Recycled Rubber Steps Hard Wearing Heavy Duty Outdoor Pathway Tiles- (Graphite Set of 10)
- Price
- £32.24
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 2y ago

Garden Mile 8pc Paving Slab Set 30 x 30cm - Non Slip Garden Floor Tiles - Hard Wearing Stomp Stone Lawn Paving Patio Slabs - Lightweight Easy Installation Plastic Flooring Slabs (Pack Of Eight)
- Price
- £14.94
- Rating
- 2.8/5
- Reviews
- 24
- Age
- 10mo ago
Newest
by launch date
Nicoman Corten Steel Stepping Stones Rustic Brown Rectangular Garden Path Pavers Outdoor Landscaping (Pack of 1)
- Price
- £14.12
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

rightclick 4pk Stone Effect Stepping Stone Tiles | Garden Paving Tiles | Garden Pathway | Plastic Patio Block Stepping Stones | Square Stomp Stone for Home Garden & Walkway Easy to Clean (30x30cm)
- Price
- £11.46
- Rating
- 2.9/5
- Reviews
- 9
- Age
- 5mo ago

Natural River Pebble Stepping Stones with PVC Mesh Backing 32cm Diameter Pack of 2 No Fixing Required for Lawns Garden Paths and Beds
- Price
- £16.57
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 6mo ago

Garden Stepping Stones Set of 3 31cm Round Recycled Rubber Stepping Stones for Lawn and Grass Lightweight Tree Stump Effect Outdoor Path Stones Weatherproof
- Price
- £24.55
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 6mo ago

Garden Mile 8pc Paving Slab Set 30 x 30cm - Non Slip Garden Floor Tiles - Hard Wearing Stomp Stone Lawn Paving Patio Slabs - Lightweight Easy Installation Plastic Flooring Slabs (Pack Of Eight)
- Price
- £14.94
- Rating
- 2.8/5
- Reviews
- 24
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
28
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
43%
Top 20: 89%
Open market
15%
- Nicoman53%
- DIVCHI11%
- Esschert7%
- Generic7%
- Garden Mile4%
- Invero4%
- Open — no brand owns it (9 brands, 15%)
Demand
Stepping Stones Garden search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 7.1×
Search terms
Top Stepping Stones Garden search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stepping stones garden113K/yr
- garden stepping stones44K/yr
- garden stepping stones outdoor23K/yr
- stepping stones garden path8K/yr
- stepping stone10K/yr
- stepping stones for garden8K/yr
- rubber stepping stones9K/yr
- rubber stepping stones for garden6K/yr
- round stepping stones5K/yr
- decorative stepping stones5K/yr
Reviews and returns
What reviews say buyers love and hate about Stepping Stones Garden
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Absolute rubbish
It's OK I don't think the quality is as good as previous ones I have
Easy to break
they both broke to pieces on the first step onto them
fall apart after a while
Cheap looking plastic
Plastic is brittle cant see them lasting long
Rubbish plastic crap
Small
Too small for adult feet
much smaller than expected
a bit flimsy
Not quite as robust I had anticipated
Flimsy
Love
Seem well made
Excellent product
Really solid quality
Worth the money
decent price
Value for money
seem very sturdy
Very strong for walking on
Really sturdy stepping stones
As described
it was i wanted
Looks like the product shown
They are durable
have held up well so far
still in very good condition
Return
1.1% Return rate 37% Fixable by listing
Poor quality
Absolute rubbish
It's OK I don't think the quality is as good as previous ones I have
Small
Too small for adult feet
much smaller than expected
Cheap looking plastic
Plastic is brittle cant see them lasting long
Rubbish plastic crap
a bit flimsy
Not quite as robust I had anticipated
Flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stepping Stones Garden questions
Answered from the same tracked data.









