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Stencils for Kids

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $26K a year here, so Stencils for Kids is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£26K/yr69K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
47%top-5 click share · 21 brands · 29 sellers

Flapen Score

Stencils for Kids against its category

The dotted line is the Home & Garden average. Past it, Stencils for Kids is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stencils for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stencils for Kids 69K times last year and spent an estimated £26K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
6.1%
Market size, estimated
£26Ka year
Peak month
December3.1× the quietest month
Top search term
stencils for kids36K searches a year

02 · Price

A sale here is worth £6.18.

Listings sell for £6.18 on average, from £2.94 to £27.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £6.18 that is £618 to £2K a year per listing.

Average price
£6.18under the $15 to $100 sweet spot
Price range
£2.94–£27.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£618–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #372 within Drawing. It carries 302 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#372in Drawing
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
302per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Stencils for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 falling

Sellers

29

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

47%

Top 20: 91%

Open market

36%

  • VEYLIN17%
  • Qpout13%
  • Baker Ross12%
  • nuoshen9%
  • Peohud8%
  • Prasacco5%

Demand

Stencils for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Stencils for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stencils for kids36K/yr
  • kids stencils10K/yr
  • drawing stencils8K/yr
  • drawing stencils for kids6K/yr
  • kids stencils for drawing6K/yr
  • childrens stencils3K/yr

Reviews and returns

What reviews say buyers love and hate about Stencils for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality25%−0.14

Appalling materials, very flimsy and not very child friendly

Size-Overall25%−0.06

Small

Smaller than thought

Shape/Style25%−0.21

Too many repeated shapes

Flexibility4%

The plastic stencils are bendy

Love

Value For Money31%+2.16

Excellent value

Good value for money

Good value

Quality-Overall23%+0.17

Good quality

Good quality item more for your money

Good product

Fun/Entertainment Experience9%+0.66

Excellent toy for our grandson

The designs are all fun,. aimed at children., detailed and extremely easy to use,. 5 year old managed with ease and no assistance

Lots of fun to be had

Shape/Style6%−0.21

lots of different styles

Holds shape quite well while tracing the shapes

Durability6%+0.39

durable

They are durable and good quality and the stencil outcime looks great

Return

0.4% Return rate 42% Fixable by listing

Size-Overall37%█▃▅▁█▂

Small

Smaller than thought

Quality-Overall24%▁▁▁▁▁█
Strength11%▁▁█▁▁▂
Thin11%▁▃▁█▁▁
Advertised Vs Actual Product5%▁▁▁▁▁█

FAQ

Common Stencils for Kids questions

Answered from the same tracked data.