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Stencils

Maybe

Returns run at only 0.7% of orders. But prices span $2.98–$15.77, mostly outside the sweet spot, so Stencils is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£136K/yr724K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
29%top-5 click share · 69 brands · 89 sellers

Flapen Score

Stencils against its category

The dotted line is the Home & Garden average. Past it, Stencils is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stencils 724K times last year and spent an estimated £136K. The top 5 brands take 32% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
724K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
3.3%
Market size, estimated
£136Ka year
Peak month
March1.5× the quietest month
Top search term
stencils188K searches a year

02 · Price

A sale here is worth £5.63.

Listings sell for £5.63 on average, from £2.98 to £15.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £5.63 that is £1K to £3K a year per listing.

Average price
£5.63under the $15 to $100 sweet spot
Price range
£2.98–£15.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #266 within Drawing. It carries 190 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
4.7%
Average rank
#266in Drawing
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
190per listing
Listings tracked
80

04 · Newcomers

Amazon counts 0 of last year's 34 launches as successful.

34 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Stencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

69 falling

Sellers

89

Top-5 brand share

32%

Top 20: 66%

Top-5 click share

29%

Top 20: 59%

Open market

65%

  • Atlona8%
  • soitzhoc7%
  • Yazhiji7%
  • TAUYFIRLS6%
  • HONQX4%
  • Wemoralix3%

Demand

Stencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Stencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stencils188K/yr
  • stencils for crafts reusable90K/yr
  • letter stencils78K/yr
  • stencils for painting79K/yr
  • stencil49K/yr
  • wall stencils39K/yr
  • flower stencils25K/yr
  • stencils letters32K/yr
  • alphabet stencils24K/yr
  • stencils for walls16K/yr

Reviews and returns

What reviews say buyers love and hate about Stencils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.06

These stencils are bigger than I expected

Too big

Bit smaller than I thought my grandchildren love them

Strength14%−0.05

Very flimsy

Flimsy

seems too flimsy for regular use

Ease Of Use9%−0.08

Difficult to use

This was not easy to use at all

Its such a faff to use

Paint Quality9%−0.12

No matter what I tried paint would leak under the stencil

paint still bled

takes ages as you have to wait for the paint to dry before moving the stencil along so if youre trying to do more than one wall its a nightmare

Value For Money6%+0.43

i would say its a bit overpriced for what it is

Overpriced for what it is

I bought these on a whim as all the others I had seen were super expensive

Love

Quality-Overall31%+2.85

Amazing quality

Most of these work wonderfully well

the variety is great

Value For Money16%+0.43

Good price

Great value for money

Good value for the money

Ease Of Use7%−0.08

Easy to use

Very easy to do and looks great

they are easy to use even my 3 year old

Design-Overall6%+0.17

Sales listing illustrations are accurate in showing shape of design

nice designs

Very elegant

Size-Overall4%−0.06

Nice size

perfect for what I need

Excellent, just the right size for the project I was doing

Return

0.7% Return rate 78% Fixable by listing

Size-Overall70%█▆▆██▆

These stencils are bigger than I expected

Too big

Bit smaller than I thought my grandchildren love them

Strength5%▄▄▃▃▁█

Very flimsy

Flimsy

seems too flimsy for regular use

Quality-Overall5%▁▁▅▃▃█

Cheap flimsy and no way to stick them down

Not best quality

Advertised Vs Actual Product3%▁▇█▅▁▃

The picture did not make it clear that the letters would all have to be separated

It is difficult to see in the photos

Functionality-Overall3%▁█▁▁▃▆

It doesnt work

FAQ

Common Stencils questions

Answered from the same tracked data.