Is stencils profitable to sell on Amazon United Kingdom?

The niche generates £136K/yr across 80 tracked products. 0 of 34 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the stencils niche?

69 brands and 89 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in stencils?

Top complaints mined from reviews: Size-Overall, Strength, Ease Of Use. The return rate is 0.7%.

When does demand for stencils peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the stencils niche?

Listings span £2.98–£15.77; the average listing price is £5.63 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.

stencils

Worth a look

Shows low returns (0.7%), but prices mostly outside the sweet spot ($2.98–$15.77) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Review moat

Great190.29

avg incumbent reviews — the moat a new listing must climb

Competition

Great29%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay£136K

£136K/yr · 724K searches

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.63

avg listing price — sweet spot $15–$100

Price range

Bad£2.98–£15.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, stencils is a £136K/yr Amazon United Kingdom market (724K searches/yr). The top 5 brands hold 32% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

stencils market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: £113K–£141K; units × avg price
Conversion rate: 3.3%
Avg BSR: #266
Page quality: 0%
Prime: 99%
Sponsored: 89%
Out of stock: 4.7%
Avg brand age: 26 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

69 falling

Sellers

Top-5 brand share

32%

Top 20: 66%

Top-5 click share

29%

Top 20: 59%

Open market

65%

Atlona8%
soitzhoc7%
Yazhiji7%
TAUYFIRLS6%
HONQX4%
Wemoralix3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top stencils search terms

stencils188K/yr -6.0%1.8% conv.
stencils for crafts reusable90K/yr -19.4%1.4% conv.
letter stencils78K/yr +8.4%3.6% conv.
stencils for painting79K/yr +12.3%1.2% conv.
stencil49K/yr -9.5%1.9% conv.
wall stencils39K/yr +0.8%0.2% conv.
flower stencils25K/yr +5.1%2.5% conv.
stencils letters32K/yr +20.0%4.4% conv.
alphabet stencils24K/yr -0.5%3.6% conv.
stencils for walls16K/yr -12.5%0.3% conv.

All search terms

Top stencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lettering Stencil Set Letters Alphabet Stencils Craft Number Lettering Guide x 4 by Tallon

Atlona£3.114.4★1,735 rev

Stencils for Painting on Wooden Boards Reusable Painting Flower Stencils for Walls for Crafts Reusable templates Flower for on Wood Walls Furniture(18)

soitzhoc£4.254.3★58 rev

72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects

Yazhiji£6.604.6★479 rev

Letter Alphabet Stencils 15 Pack Calligraphy Stencils Letters for Painting Lettering Letter and Number Stencil for Crafts Reusable

HONQX£6.014.6★34 rev

2 Inch Letter and Number Stencils Letters and Numbers Stencil Kit 42 Pcs Reusable Alphabet Templates Interlocking Stencil Kit for Painting on Wood Wall Fabric Rock Sign DIY Art Projects(2INCH/42PCS)

TAUYFIRLS£5.124.4★408 rev

Newest

by launch date

26 Pcs Floral Letter Stencils for Painting Reusable Uppercase Alphabet Templates Large Flower Stencil Letters Set for Wood Wall Fabric Craft DIY Art Projects

Zirax£3.841 rev

3mo ago

Shimmeroo 80Pcs Stencils for Painting Flower Stencils for Crafts Reusable - Butterfly Flower Leaf Dragonfly Templates Kit for Crafts on Wall Wood Fabric

Shimmeroo£5.168 rev

7mo ago

Vine Stencils for Painting 11.65x8.26in/29.6x21cm Reusable Leaf Paint Stencils for Walls Large Wall Stencil for Crafts DIY Furniture Drawing Card Making Pattern Decorative

Larrel£3.0921 rev

9mo ago

Wemoralix 12 Pcs Reusable Flower Stencils Nature Floral Drawing Templates for DIY Fabric & Wood Art

Wemoralix£4.706 rev

9mo ago

Letter Alphabet Stencils 15 Pack Calligraphy Stencils Letters for Painting Lettering Letter and Number Stencil for Crafts Reusable

HONQX£6.0134 rev

10mo ago

What buyers say about stencils

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Amazing quality”

Value For Money16%

“Good price”

Ease Of Use7%

“Easy to use”

Design-Overall6%

“Sales listing illustrations are accurate in showing shape of design”

Size-Overall4%

“Nice size”

Strength4%

“Strong and easy to clean”

Fun/Entertainment Experience4%

“perfect for diy projects”

Advertised Vs Actual Product4%

“Item As described”

Durability3%

“it hasnt broken with me”

Ease Of Cleaning2%

“easy clean”

What buyers complain about

Size-Overall15%

“These stencils are bigger than I expected”

Strength14%

“Very flimsy”

Ease Of Use9%

“Difficult to use”

Paint Quality9%

“No matter what I tried paint would leak under the stencil”

Value For Money6%

“i would say its a bit overpriced for what it is”

Quality-Overall6%

“Cheap flimsy and no way to stick them down”

Advertised Vs Actual Product6%

“The picture did not make it clear that the letters would all have to be separated”

Functionality-Overall4%

“It doesnt work”

Adhesion/Stickiness3%

“One of the stencils had a broken link in the pattern”

Thickness2%

“Thin so needed to be held down”

Top return reasons

Size-Overall70%

Strength5%

Quality-Overall5%

Advertised Vs Actual Product3%

Functionality-Overall3%

Thin3%

Defective Material/Parts2%

Adhesion/Stickiness2%

Ease Of Use1%

Design-Overall1%

Common questions

Is stencils profitable to sell on Amazon United Kingdom?: The niche generates £136K/yr across 80 tracked products. 0 of 34 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the stencils niche?: 69 brands and 89 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 32% of demand.
What do buyers complain about in stencils?: Top complaints mined from reviews: Size-Overall, Strength, Ease Of Use. The return rate is 0.7%.
When does demand for stencils peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the stencils niche?: Listings span £2.98–£15.77; the average listing price is £5.63 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.