Stencils
Stencils shows low returns (0.7%), but prices mostly outside the sweet spot ($2.98–$15.77) keeps it on the watch list.
Flapen Score
Is Stencils profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Stencils is a £136K/yr Amazon United Kingdom market (724K searches/yr). The top 5 brands hold 32% of demand. Verdict: Worth a look — 55/100.
Stencils: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.7% over the last 90 days and 3.3% of searches end in a purchase.
£136K
revenue / yr
Who owns the niche?
The top 5 brands hold 32% of demand, so 68% of the market is open.
68%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 80 products
Top Stencils products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lettering Stencil Set Letters Alphabet Stencils Craft Number Lettering Guide x 4 by Tallon
- Price
- £3.11
- Rating
- 4.4/5
- Reviews
- 1,735
- Age
- 11y ago
Stencils for Painting on Wooden Boards Reusable Painting Flower Stencils for Walls for Crafts Reusable templates Flower for on Wood Walls Furniture(18)
- Price
- £4.25
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago
72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects
- Price
- £6.60
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 1y ago
Letter Alphabet Stencils 15 Pack Calligraphy Stencils Letters for Painting Lettering Letter and Number Stencil for Crafts Reusable
- Price
- £6.01
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 10mo ago
2 Inch Letter and Number Stencils Letters and Numbers Stencil Kit 42 Pcs Reusable Alphabet Templates Interlocking Stencil Kit for Painting on Wood Wall Fabric Rock Sign DIY Art Projects(2INCH/42PCS)
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 408
- Age
- 2y ago
Trending
90-day click momentum
26 Pcs Floral Letter Stencils for Painting Reusable Uppercase Alphabet Templates Large Flower Stencil Letters Set for Wood Wall Fabric Craft DIY Art Projects
- Price
- £3.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
2 Inch Letter and Number Stencils Letters and Numbers Stencil Kit 42 Pcs Reusable Alphabet Templates Interlocking Stencil Kit for Painting on Wood Wall Fabric Rock Sign DIY Art Projects(2INCH/42PCS)
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 408
- Age
- 2y ago
72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects
- Price
- £6.60
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 1y ago
Wemoralix 12 Pcs Reusable Flower Stencils Nature Floral Drawing Templates for DIY Fabric & Wood Art
- Price
- £4.70
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago
20 Pcs Flower Stencils for Painting 3 x 3 Inch Reusable Flower Stencils for Crafts Floral Stencil Templates with Leaf Vine Designs for DIY Crafts Wood Walls Canvas Home Decor
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 11mo ago
Newest
by launch date26 Pcs Floral Letter Stencils for Painting Reusable Uppercase Alphabet Templates Large Flower Stencil Letters Set for Wood Wall Fabric Craft DIY Art Projects
- Price
- £3.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Shimmeroo 80Pcs Stencils for Painting Flower Stencils for Crafts Reusable - Butterfly Flower Leaf Dragonfly Templates Kit for Crafts on Wall Wood Fabric
- Price
- £5.16
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 7mo ago
Vine Stencils for Painting 11.65x8.26in/29.6x21cm Reusable Leaf Paint Stencils for Walls Large Wall Stencil for Crafts DIY Furniture Drawing Card Making Pattern Decorative
- Price
- £3.09
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 9mo ago
Wemoralix 12 Pcs Reusable Flower Stencils Nature Floral Drawing Templates for DIY Fabric & Wood Art
- Price
- £4.70
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago
Letter Alphabet Stencils 15 Pack Calligraphy Stencils Letters for Painting Lettering Letter and Number Stencil for Crafts Reusable
- Price
- £6.01
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
69 falling
Sellers
89
Top-5 brand share
32%
Top 20: 66%
Top-5 click share
29%
Top 20: 59%
Open market
65%
- Atlona8%
- soitzhoc7%
- Yazhiji7%
- TAUYFIRLS6%
- HONQX4%
- Wemoralix3%
Stencils demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Stencils search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stencils188K/yr
- stencils for crafts reusable90K/yr
- letter stencils78K/yr
- stencils for painting79K/yr
- stencil49K/yr
- wall stencils39K/yr
- flower stencils25K/yr
- stencils letters32K/yr
- alphabet stencils24K/yr
- stencils for walls16K/yr
What reviews say buyers love and hate about Stencils
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Amazing quality”
“Good price”
“Easy to use”
“Sales listing illustrations are accurate in showing shape of design”
“Nice size”
What buyers complain about
72% of reviews“These stencils are bigger than I expected”
“Very flimsy”
“Difficult to use”
“No matter what I tried paint would leak under the stencil”
“i would say its a bit overpriced for what it is”
Stencils return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Stencils questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
