Stencils
MaybeAn estimated 0.7% of orders come back. But prices span $2.98–$15.77, mostly outside the sweet spot, so Stencils is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £136K/yr724K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 29%top-5 click share · 69 brands · 89 sellers
Flapen Score
Stencils against its category
The dotted line is the Home & Garden average. Past it, Stencils is stronger. Inside it, weaker.
Market
The Stencils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stencils 724K times last year and spent an estimated £136K. The top 5 brands take 32% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 724K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £136Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- stencils188K searches a year
02 · Price
A sale here is worth £5.63.
Listings sell for £5.63 on average, from £2.98 to £15.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £5.63 that is £1K to £3K a year per listing.
- Average price
- £5.63under the $15 to $100 sweet spot
- Price range
- £2.98–£15.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #266 within Drawing. It carries 190 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 99%
- Out of stock, average day
- 4.7%
- Average rank
- #266in Drawing
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 190per listing
- Listings tracked
- 80
04 · Newcomers
0 of last year's 34 launches cleared the first-year sales bar.
34 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 34
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Stencils products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lettering Stencil Set Letters Alphabet Stencils Craft Number Lettering Guide x 4 by Tallon
- Price
- £3.11
- Rating
- 4.4/5
- Reviews
- 1,735
- Age
- 11y ago

Stencils for Painting on Wooden Boards Reusable Painting Flower Stencils for Walls for Crafts Reusable templates Flower for on Wood Walls Furniture(18)
- Price
- £4.25
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago

72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects
- Price
- £6.60
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 1y ago

Letter Alphabet Stencils 15 Pack Calligraphy Stencils Letters for Painting Lettering Letter and Number Stencil for Crafts Reusable
- Price
- £6.01
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 10mo ago

2 Inch Letter and Number Stencils Letters and Numbers Stencil Kit 42 Pcs Reusable Alphabet Templates Interlocking Stencil Kit for Painting on Wood Wall Fabric Rock Sign DIY Art Projects(2INCH/42PCS)
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 408
- Age
- 2y ago
Trending
estimated 90-day click momentum
26 Pcs Floral Letter Stencils for Painting Reusable Uppercase Alphabet Templates Large Flower Stencil Letters Set for Wood Wall Fabric Craft DIY Art Projects
- Price
- £3.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

2 Inch Letter and Number Stencils Letters and Numbers Stencil Kit 42 Pcs Reusable Alphabet Templates Interlocking Stencil Kit for Painting on Wood Wall Fabric Rock Sign DIY Art Projects(2INCH/42PCS)
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 408
- Age
- 2y ago

72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects
- Price
- £6.60
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 1y ago

Wemoralix 12 Pcs Reusable Flower Stencils Nature Floral Drawing Templates for DIY Fabric & Wood Art
- Price
- £4.70
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago

20 Pcs Flower Stencils for Painting 3 x 3 Inch Reusable Flower Stencils for Crafts Floral Stencil Templates with Leaf Vine Designs for DIY Crafts Wood Walls Canvas Home Decor
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 11mo ago
Newest
by launch date
26 Pcs Floral Letter Stencils for Painting Reusable Uppercase Alphabet Templates Large Flower Stencil Letters Set for Wood Wall Fabric Craft DIY Art Projects
- Price
- £3.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Shimmeroo 80Pcs Stencils for Painting Flower Stencils for Crafts Reusable - Butterfly Flower Leaf Dragonfly Templates Kit for Crafts on Wall Wood Fabric
- Price
- £5.16
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 7mo ago

Vine Stencils for Painting 11.65x8.26in/29.6x21cm Reusable Leaf Paint Stencils for Walls Large Wall Stencil for Crafts DIY Furniture Drawing Card Making Pattern Decorative
- Price
- £3.09
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 9mo ago

Wemoralix 12 Pcs Reusable Flower Stencils Nature Floral Drawing Templates for DIY Fabric & Wood Art
- Price
- £4.70
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago

Letter Alphabet Stencils 15 Pack Calligraphy Stencils Letters for Painting Lettering Letter and Number Stencil for Crafts Reusable
- Price
- £6.01
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
69 falling
Sellers
89
Est. top-5 brand share
32%
Top 20: 66%
Est. top-5 click share
29%
Top 20: 59%
Open market
65%
- Atlona8%
- soitzhoc7%
- Yazhiji7%
- TAUYFIRLS6%
- HONQX4%
- Wemoralix3%
Demand
Stencils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Stencils search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stencils188K/yr
- stencils for crafts reusable90K/yr
- letter stencils78K/yr
- stencils for painting79K/yr
- stencil49K/yr
- wall stencils39K/yr
- flower stencils25K/yr
- stencils letters32K/yr
- alphabet stencils24K/yr
- stencils for walls16K/yr
Reviews and returns
What reviews say buyers love and hate about Stencils
We read the reviews and the return reasons for every product selling here.
“These stencils are bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stencils questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









