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Steamer Pan

Maybe

Products sell for $20.09 on average, inside the sweet spot. But demand is soft, at -36.2% this quarter, so Steamer Pan is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£61K/yr105K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
47%top-5 click share · 25 brands · 45 sellers

Flapen Score

Steamer Pan against its category

The dotted line is the Home & Garden average. Past it, Steamer Pan is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steamer Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steamer Pan 105K times last year and spent an estimated £61K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
2.9%
Market size, estimated
£61Ka year
Peak month
December2.4× the quietest month
Top search term
steamer pan42K searches a year

02 · Price

A sale here is worth £20.09.

Listings sell for £20.09 on average, from £6.38 to £48.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £20.09 that is £0 to £2K a year per listing.

Average price
£20.09inside the $15 to $100 sweet spot
Price range
£6.38–£48.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,126 within Cookware. It carries 1,610 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
81%
Out of stock, average day
6.7%
Average rank
#1,126in Cookware
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,610per listing
Listings tracked
32

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Steamer Pan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

45

Est. top-5 brand share

56%

Top 20: 96%

Est. top-5 click share

47%

Top 20: 88%

Open market

38%

  • Tower15%
  • ZENFUN13%
  • Judge11%
  • Denny International10%
  • VENTION7%
  • ZENO6%

Demand

Steamer Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Steamer Pan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • steamer pan42K/yr
  • steamer pot28K/yr
  • steam pot19K/yr
  • small steamer9K/yr
  • steamer for induction hob6K/yr

Reviews and returns

What reviews say buyers love and hate about Steamer Pan

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Very small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Steamer Pan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data