Is steamer pan profitable to sell on Amazon United Kingdom?

The niche generates £61K/yr across 32 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -36.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the steamer pan niche?

25 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in steamer pan?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.3%.

When does demand for steamer pan peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the steamer pan niche?

Listings span £6.38–£48.02; the average listing price is £20.09 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.

steamer pan

Worth a look

Shows a sweet-spot price point ($20.09 avg), but soft demand (-36.2% this quarter) keeps it on the watch list.

Avg price

Great£20.09

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Great£6.38–£48.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,609.56

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£61K

£61K/yr · 105K searches

Growth

Bad-36.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, steamer pan is a £61K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

steamer pan market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £50K–£60K; units × avg price
Conversion rate: 2.9%
Avg BSR: #1,126
Page quality: 0%
Prime: 81%
Sponsored: 88%
Out of stock: 6.7%
Avg brand age: 46 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

47%

Top 20: 88%

Open market

38%

Tower15%
ZENFUN13%
Judge11%
Denny International10%
VENTION7%
ZENO6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top steamer pan search terms

steamer pan42K/yr -47.6%3.0% conv.
steamer pot28K/yr -29.9%2.4% conv.
steam pot19K/yr -36.1%1.4% conv.
small steamer9K/yr -6.7%0.9% conv.
steamer for induction hob6K/yr -39.7%2.9% conv.

All search terms

Top steamer pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tower 3-Tier Steamer with Encapsulated Base and Tempered Glass Lid with Steam Release Vent Induction Compatible Stainless Steel T80836

Tower£19.574.6★5,980 rev

ZENFUN Steamer Pot With Lid 2 Tier Multipurpose Stainless Steel Steaming Pot Steam Pots With Handle For Vegetable Dumpling Food 11 Inch/28CMThickened

ZENFUN£14.884.0★542 rev

22CM 3 Tier Stainless Steel Induction Hob Steamer with Glass Lid Cookware Pot & Pan Set

Denny International£12.494.5★1,112 rev

ZENO£14.004.0★91 rev

Judge Steamer Insert Stainless Steel Stepped Steamer Insert Colander with Twin Handles fits most 16cm 18cm or 20cm Pans

Judge£14.334.4★4,512 rev

Newest

by launch date

3 Tier Stainless Steel Steamer with Glass Lids Stackable Multi-Pot Steam Cooker for Vegetables Fish & Chicken Durable Kitchen Cookware Set (Silver)

BURAKH£13.824 rev

4mo ago

Blackmoor£15.8333 rev

5mo ago

Steamer Pot 20 cm 3.2 QT Vegetable Steamer with Glass Lid 2 Tier Stainless Steel Pot with Basket 3L Induction Potato Couscous Pot Suitable for Vegetables Seafood Soups Dumplings

GOLDEN KEY£18.8936 rev

5mo ago

Salter Timeless 3 Tier Steamer 18cm Stainless Steel Stackable Cooking Pots Includes Handles & Tempered Glass Lid Non-Stick Vegetable Steaming Pans Induction Hob Suitable Dishwasher Safe

Salter£21.9532 rev

10mo ago

Cooks Professional 3 Tier Stainless Steel Steamer Pan | Durable Vegetable Steam Cooker Pots with Glass Lid Vent & Twin Handles | Suitable for All Hobs Inc Induction | Dishwasher Safe | 16cm Diameter

Cooks Professional£23.49170 rev

11mo ago

What buyers say about steamer pan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent quality”

Value For Money11%

“Great value”

Size-Overall11%

“Size good for family”

Ease Of Use10%

“easy to handle”

Ease Of Cleaning5%

“cleans easy”

Strength5%

“sturdy”

Advertised Vs Actual Product4%

“does the job”

Weight Light4%

“The lightweight design makes it convenient to handle”

Heating4%

“Heats up quickly”

Cooking Experience3%

“cooks food evenly”

What buyers complain about

Size-Overall16%

“Very small”

Quality-Overall11%

“Disappointed with quality”

Durability8%

“Doesn't last”

Strength5%

“however it is flimsy”

Value For Money4%

“costly”

Leak-Proof4%

“very poor performance: too much steam leaks out of the sides of the lid”

Thickness3%

“Not very deep pots”

Rusts/Corrodes2%

“One use and one wash in the dishwasher and it went rusty in several places”

Heating2%

“It struggled to heat up properly”

Ease Of Use2%

“could no longer be used”

Top return reasons

Size-Overall53%

Functionality-Overall10%

Quality-Overall7%

Weight Heavy3%

Compatibility-Overall3%

Strength3%

Leak-Proof3%

Defective Material/Parts2%

Advertised Vs Actual Product1%

Rusts/Corrodes1%

Common questions

Is steamer pan profitable to sell on Amazon United Kingdom?: The niche generates £61K/yr across 32 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -36.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the steamer pan niche?: 25 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in steamer pan?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.3%.
When does demand for steamer pan peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the steamer pan niche?: Listings span £6.38–£48.02; the average listing price is £20.09 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.