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Steamer Pan

Maybe

Products sell for $20.09 on average, inside the sweet spot. But demand is soft, at -36.2% this quarter, so Steamer Pan is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£61K/yr105K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
47%top-5 click share · 25 brands · 45 sellers

Flapen Score

Steamer Pan against its category

The dotted line is the Home & Garden average. Past it, Steamer Pan is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steamer Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steamer Pan 105K times last year and spent an estimated £61K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
2.9%
Market size, estimated
£61Ka year
Peak month
December2.4× the quietest month
Top search term
steamer pan42K searches a year

02 · Price

A sale here is worth £20.09.

Listings sell for £20.09 on average, from £6.38 to £48.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £20.09 that is £0 to £2K a year per listing.

Average price
£20.09inside the $15 to $100 sweet spot
Price range
£6.38–£48.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,126 within Cookware. It carries 1,610 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
81%
Out of stock, average day
6.7%
Average rank
#1,126in Cookware
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,610per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Steamer Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

45

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

47%

Top 20: 88%

Open market

38%

  • Tower15%
  • ZENFUN13%
  • Judge11%
  • Denny International10%
  • VENTION7%
  • ZENO6%

Demand

Steamer Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Steamer Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steamer pan42K/yr
  • steamer pot28K/yr
  • steam pot19K/yr
  • small steamer9K/yr
  • steamer for induction hob6K/yr

Reviews and returns

What reviews say buyers love and hate about Steamer Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%

Very small

But sizing not right

Quite large also

Quality-Overall11%+0.93

Disappointed with quality

in my experience, unsafe and poorly made

Steamer- bad quality

Durability8%−0.15

Doesn't last

Product broke about 6 months after purchase

Broke on second time of use

Strength5%−0.04

however it is flimsy

Pans OK, lid is fragile

Not powerful

Value For Money4%+0.75

costly

Not the cheapest or dearest

Do not buy at £125 quid

Love

Quality-Overall24%+0.93

Excellent quality

Good quality pans

A solid build that feels good quality

Value For Money11%+0.75

Great value

Good price

Excellent value

Size-Overall11%

Size good for family

The baskets are generously sized

Good size

Ease Of Use10%+1.02

easy to handle

Ease of use

Easy to Carry

Ease Of Cleaning5%+0.51

cleans easy

pans easy to clean

great to keep clean

Return

2.3% Return rate 64% Fixable by listing

Size-Overall53%█▇▆▆▆▅

Very small

But sizing not right

Quite large also

Functionality-Overall10%▂▅█▆▇█
Quality-Overall7%▄▅▅▆▄█

Disappointed with quality

in my experience, unsafe and poorly made

Steamer- bad quality

Weight Heavy3%▁▇▇▄▆█
Compatibility-Overall3%▅▆▆▅█▇

FAQ

Common Steamer Pan questions

Answered from the same tracked data.