Is steamer cooking profitable to sell on Amazon United Kingdom?

The niche generates £952K/yr across 26 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.0%. Flapen's verdict: Worth a look (57/100).

How competitive is the steamer cooking niche?

21 brands and 48 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in steamer cooking?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.8%.

When does demand for steamer cooking peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the steamer cooking niche?

Listings span £5.34–£34.93; the average listing price is £18.60 (sweet spot $15–$100). The average incumbent carries 3,047 reviews — the moat a new listing must climb.

steamer cooking

Worth a look

Shows a sweet-spot price point ($18.60 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great£18.60

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Market size

Great£952K

£952K/yr · 1.4M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good£5.34–£34.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,046.69

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-33.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, steamer cooking is a £952K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

steamer cooking market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: £744K–£930K; units × avg price
Conversion rate: 3.8%
Avg BSR: #463
Page quality: 0%
Prime: 81%
Sponsored: 77%
Out of stock: 5.3%
Avg brand age: 44 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

53%

Top 20: 92%

Open market

31%

Russell Hobbs27%
Salter16%
Tower10%
Amazon Basics6%
Judge6%
Denny International6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.0% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top steamer cooking search terms

steamer cooking448K/yr -43.2%2.7% conv.
food steamer198K/yr -29.2%2.5% conv.
vegetable steamer128K/yr -35.5%3.4% conv.
steamer food95K/yr +43.7%3.0% conv.
veg steamer62K/yr -31.0%3.1% conv.
steamer for cooking44K/yr -34.7%2.5% conv.
electric steamer46K/yr -32.7%2.5% conv.
stainless steel steamer30K/yr -26.1%1.7% conv.
steam cooker26K/yr -25.9%1.3% conv.
food steamer 3 tier33K/yr -24.2%4.2% conv.

All search terms

Top steamer cooking products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Russell Hobbs 3 Tier Electric Food Steamer 9L Dishwasher safe BPA free baskets Stackable baskets 1L Rice bowl inc 60 min timer Steams in 40 seconds Healthy eating Energy saving 800W 21140

Russell Hobbs£24.374.6★12,067 rev

Salter 3 Tier Electric Food Steamer 7.5 L With Rice Bowl 500 W

Salter£20.014.4★8,265 rev

Tower 3-Tier Steamer with Encapsulated Base and Tempered Glass Lid with Steam Release Vent Induction Compatible Stainless Steel T80836

Tower£19.574.6★5,980 rev

Amazon Basics Electric Food Steamer for Cooking Vegetables with 3-Tier Design BPA-Free 9L 950W Black

Amazon Basics£20.814.3★93 rev

22CM 3 Tier Stainless Steel Induction Hob Steamer with Glass Lid Cookware Pot & Pan Set

Denny International£12.494.5★1,112 rev

Newest

by launch date

Blackmoor£15.8333 rev

5mo ago

Amazon Basics Electric Food Steamer for Cooking Vegetables with 3-Tier Design BPA-Free 9L 950W Black

Amazon Basics£20.8193 rev

7mo ago

Salter Timeless 3 Tier Steamer 18cm Stainless Steel Stackable Cooking Pots Includes Handles & Tempered Glass Lid Non-Stick Vegetable Steaming Pans Induction Hob Suitable Dishwasher Safe

Salter£21.9532 rev

10mo ago

Swan Townhouse 18cm 3 Tier Stainless Steel Steamer with Glass Lid Suitable for All Hob Types (Including Induction) Dishwasher Safe Stainless Steel SWPS5026SS

Swan£22.27447 rev

1y ago

Salter 3-Tier Food Steamer 1-2 Portions Compact Multi-Cooker with 3 Steam Baskets Electric Egg Cooker 8-Egg Capacity Vegetable Steamer 60-Minute Timer 3L Capacity Cook Simultaneously 500W

Salter£18.22258 rev

2y ago

What buyers say about steamer cooking

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent product”

Value For Money14%

“Good for the price”

Size-Overall11%

“Size good for family”

Ease Of Use9%

“Easy to use”

Ease Of Cleaning8%

“Ease of cleaning”

Cooking Experience4%

“cooks food evenly”

Storage Capacity4%

“Great for storage”

Advertised Vs Actual Product4%

“Just what we needed”

Strength3%

“Sturdy”

Compactness3%

“still compact for two”

What buyers complain about

Size-Overall15%

“Very small”

Quality-Overall15%

“Awful quality”

Strength6%

“Small an very flimsy”

Durability6%

“doesnt seem very durable”

Leak-Proof4%

“water went everywhere”

Ease Of Cleaning2%

“Hard to wash to keep clean”

Value For Money2%

“costly”

Rusts/Corrodes2%

“fell aprt and started to rust”

Design-Overall2%

“The bowls are of a good size – but – a design flaw and problem”

Thickness2%

“Not very deep pots”

Top return reasons

Size-Overall53%

Quality-Overall8%

Functionality-Overall5%

Material Quality4%

Leak-Proof3%

Strength3%

Product Condition2%

Advertised Vs Actual Product2%

Heating2%

Defective Material/Parts1%

Common questions

Is steamer cooking profitable to sell on Amazon United Kingdom?: The niche generates £952K/yr across 26 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.0%. Flapen's verdict: Worth a look (57/100).
How competitive is the steamer cooking niche?: 21 brands and 48 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in steamer cooking?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.8%.
When does demand for steamer cooking peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the steamer cooking niche?: Listings span £5.34–£34.93; the average listing price is £18.60 (sweet spot $15–$100). The average incumbent carries 3,047 reviews — the moat a new listing must climb.