Steamer Cooking
MaybeProducts sell for $18.60 on average, inside the sweet spot. But demand is soft, at -33.0% this quarter, so Steamer Cooking is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £952K/yr1.4M searches / yr
- 90-day growth
- -33.0%search demand this quarter
- Competition
- 53%top-5 click share · 21 brands · 48 sellers
Flapen Score
Steamer Cooking against its category
The dotted line is the Home & Garden average. Past it, Steamer Cooking is stronger. Inside it, weaker.
Market
The Steamer Cooking market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Steamer Cooking 1.4M times last year and spent an estimated £952K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £952K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -33.0%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £952Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- steamer cooking448K searches a year
02 · Price
A sale here is worth £18.60.
Listings sell for £18.60 on average, from £5.34 to £34.93. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £18.60 that is £23K to £28K a year per listing.
- Average price
- £18.60inside the $15 to $100 sweet spot
- Price range
- £5.34–£34.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £23K–£28K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #463 within Cookware. It carries 3,047 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 81%
- Out of stock, average day
- 5.3%
- Average rank
- #463in Cookware
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,047per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Steamer Cooking products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs 3 Tier Electric Food Steamer 9L Dishwasher safe BPA free baskets Stackable baskets 1L Rice bowl inc 60 min timer Steams in 40 seconds Healthy eating Energy saving 800W 21140
- Price
- £24.37
- Rating
- 4.6/5
- Reviews
- 12,067
- Age
- 12y ago

Salter 3 Tier Electric Food Steamer 7.5 L With Rice Bowl 500 W
- Price
- £20.01
- Rating
- 4.4/5
- Reviews
- 8,265
- Age
- 8y ago

Tower 3-Tier Steamer with Encapsulated Base and Tempered Glass Lid with Steam Release Vent Induction Compatible Stainless Steel T80836
- Price
- £19.57
- Rating
- 4.6/5
- Reviews
- 5,980
- Age
- 9y ago

Amazon Basics Electric Food Steamer for Cooking Vegetables with 3-Tier Design BPA-Free 9L 950W Black
- Price
- £20.81
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 7mo ago

22CM 3 Tier Stainless Steel Induction Hob Steamer with Glass Lid Cookware Pot & Pan Set
- Price
- £12.49
- Rating
- 4.5/5
- Reviews
- 1,112
- Age
- 9y ago
Trending
90-day click momentum
Blackmoor Stainless Steel Food Steamer Insert | Fits 16cm 18cm & 20cm Pans | PFAS-Free | Tempered Glass Lid with Steam Vent | Dishwasher Safe | Rust-Resistant
- Price
- £15.83
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago

Judge Stainless Steel Basket Steamer on Legs 14cm-24cm Gift Boxed
- Price
- £7.81
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 22y ago

Salter Timeless 3 Tier Steamer 18cm Stainless Steel Stackable Cooking Pots Includes Handles & Tempered Glass Lid Non-Stick Vegetable Steaming Pans Induction Hob Suitable Dishwasher Safe
- Price
- £21.95
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 10mo ago

Amazon Basics Electric Food Steamer for Cooking Vegetables with 3-Tier Design BPA-Free 9L 950W Black
- Price
- £20.81
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 7mo ago

Swan Townhouse 18cm 3 Tier Stainless Steel Steamer with Glass Lid Suitable for All Hob Types (Including Induction) Dishwasher Safe Stainless Steel SWPS5026SS
- Price
- £22.27
- Rating
- 4.4/5
- Reviews
- 447
- Age
- 1y ago
Newest
by launch date
Blackmoor Stainless Steel Food Steamer Insert | Fits 16cm 18cm & 20cm Pans | PFAS-Free | Tempered Glass Lid with Steam Vent | Dishwasher Safe | Rust-Resistant
- Price
- £15.83
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago

Amazon Basics Electric Food Steamer for Cooking Vegetables with 3-Tier Design BPA-Free 9L 950W Black
- Price
- £20.81
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 7mo ago

Salter Timeless 3 Tier Steamer 18cm Stainless Steel Stackable Cooking Pots Includes Handles & Tempered Glass Lid Non-Stick Vegetable Steaming Pans Induction Hob Suitable Dishwasher Safe
- Price
- £21.95
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 10mo ago

Swan Townhouse 18cm 3 Tier Stainless Steel Steamer with Glass Lid Suitable for All Hob Types (Including Induction) Dishwasher Safe Stainless Steel SWPS5026SS
- Price
- £22.27
- Rating
- 4.4/5
- Reviews
- 447
- Age
- 1y ago

Salter 3-Tier Food Steamer 1-2 Portions Compact Multi-Cooker with 3 Steam Baskets Electric Egg Cooker 8-Egg Capacity Vegetable Steamer 60-Minute Timer 3L Capacity Cook Simultaneously 500W
- Price
- £18.22
- Rating
- 4.3/5
- Reviews
- 258
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
48
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
53%
Top 20: 92%
Open market
31%
- Russell Hobbs27%
- Salter16%
- Tower10%
- Amazon Basics6%
- Judge6%
- Denny International6%
Demand
Steamer Cooking search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Steamer Cooking search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steamer cooking448K/yr
- food steamer198K/yr
- vegetable steamer128K/yr
- steamer food95K/yr
- veg steamer62K/yr
- steamer for cooking44K/yr
- electric steamer46K/yr
- stainless steel steamer30K/yr
- steam cooker26K/yr
- food steamer 3 tier33K/yr
Reviews and returns
What reviews say buyers love and hate about Steamer Cooking
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Quite large also
It doesnt fit
Awful quality
Knocked a star off for poor quality control
looks cheaply made
Small an very flimsy
the plastic feels a bit lightweight
Bit flimsy
doesnt seem very durable
started falling apart after a few times of use
Broke on second time of use
water went everywhere
it leaks all over the place
Gaps around the side so the steam leaked out to the opposite of what thats meant to do take it through the top
Love
Excellent product
Looks well made
A solid build that feels good quality
Good for the price
Great value
Excellent value
Size good for family
Nice great small
Good size
Easy to use
Very handy
It's also very straightforward to use
Ease of cleaning
pans easy to clean
simple to wash
Return
1.8% Return rate 66% Fixable by listing
Very small
Quite large also
It doesnt fit
Awful quality
Knocked a star off for poor quality control
looks cheaply made
water went everywhere
it leaks all over the place
Gaps around the side so the steam leaked out to the opposite of what thats meant to do take it through the top
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steamer Cooking questions
Answered from the same tracked data.









