steamer chair
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+240.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great254.4avg incumbent reviews — the moat a new listing must climb
Avg price
Great£93.25avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£40.08–£205.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£18K£18K/yr · 36K searches
According to Flapen's Amazon United Kingdom niche tracking, steamer chair is a £18K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
steamer chair market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £9K–£23K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #240
- Page quality
- 0%
- Prime
- 16%
- Sponsored
- 92%
- Out of stock
- 13.6%
- Avg brand age
- 46 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
25
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
48%
Top 20: 95%
Open market
16%
- CASARIA38%
- Panana18%
- COSTWAY11%
- Lancashire Textiles7%
- VonHaus6%
- Warmiehomy5%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +240.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 22.0×
Top steamer chair search terms
- wooden sun lounger19K/yr
- wooden sun loungers for garden8K/yr
- sun lounger wooden5K/yr
- wooden garden sun loungers4K/yr
Top steamer chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Panana Solid Acacia Wood Sun Lounger Outdoor Seating Folding Recliner Chair Portable Chaise Lounge with adjustable Backrest Wheels Cushion for Garden Poolside Patio
Panana£89.044.4★37 rev
CASARIA 2x Sun Lounger Tami Sun | Acacia Wood | Foldable Adjustable | Extendable Table | Garden Sun Bed | Reclining Deck Chair | Wooden Garden Sunlounger
CASARIA£179.493.8★1,001 rev
CASARIA Rocking Wooden Sunlounger 155x60x93cm | FSC-Certified Acacia Wood Weatherproof Outdoor Garden Furniture | Foldable Ergonomic Rocker Chair Brown | 160kg Capacity Sun Lounger Chair
CASARIA£72.714.0★1,685 rev
Lancashire Textiles Sunlounger Cushion Combo Topper (60X190 Cm) and Head Pillow (50X25 Cm) Plush Comfort and Support Ideal for Poolside Patio and Garden Lounging (Cream)
Lancashire Textiles£49.083.0★1 rev
CASARIA Sun Lounger Tami Sun | Acacia Wood | Foldable Adjustable | Extendable Table | Garden Sun Bed | Reclining Deck Chair | Wooden Garden Sunlounger
CASARIA£86.043.8★1,001 rev
Newest
by launch date
GOZYLA Sun Lounger Cushion Only Sunbed Mattress Waterproof for Outdoor
GOZYLA£40.0835 rev
Samuel ALEXANDER 1.9m x 0.6m Outdoor Wooden Adjustable Foldable Sunlounger with Wheels
Samuel ALEXANDER£64.860 rev
RAPTAVIS Outdoor Lounge Chair Pool Chaise Lounge Waterproof Sunloungers Caramel
RAPTAVIS£42.9992 rev
Warmiehomy Foldable Sun Lounger Bamboo Garden Sun Loungers 5-Position Backrest Adjustable Recliner Chair with Headrest Beach Deck Chairs with Footrest for Garden Patio Poolside
Warmiehomy£57.6712 rev
Foldable Wooden Sun Lounger with Cushioned Seat Adjustable Backrest & Footrest - Weather-Resistant Acacia Wood Recliner Chair for Garden Patio & Poolside Ergonomic Armrests & Space-Saving Design
Ptsuker£121.8415 rev
Trending
90-day click momentumGOZYLA Sun Lounger Cushion Only Sunbed Mattress Waterproof for Outdoor
GOZYLA£40.084.7★
Lancashire Textiles Sunlounger Cushion Combo Topper (60X190 Cm) and Head Pillow (50X25 Cm) Plush Comfort and Support Ideal for Poolside Patio and Garden Lounging (Cream)
Lancashire Textiles£49.083.0★
vidaXL Sun Lounger with Cushion Sun Bed for Outdoor Garden Balcony Patio Day Bed Lounge Bed Chaise Lounge Modern Style Taupe Solid Wood Acacia
vidaXL£136.173.7★
CHARLES BENTLEY FSC 100% Curved Design Reclining Wooden Furniture Sun Lounger Acacia Hardwood Garden Décor Outdoor Furniture Patio Garden Seat Carry Handle 15kg Compact (184x63x60cm)
CHARLES BENTLEY£77.963.8★
VonHaus Wooden Sun Lounger for Garden - Folding Sunlounger with Removable Footrest & Cushion - Acacia Hardwood Foldable Reclining Sunbed - Outdoor Loungers & Recliners - Hudson
VonHaus£93.853.8★
What buyers say about steamer chair
What buyers praise and complain about, mined from review topics.What buyers love
“Once sorted it was easy to build Looks good quality”
“Easy to assemble”
“Well made and comfortable”
“Excellent value”
“Good value cushion”
“The wood is seemingly decent”
“Perfect fit”
“Looks nice with a good design”
“It seems well constructed”
“Nice colour”
What buyers complain about
“The little normal screws were poor quality”
“Breaks easily”
“The wood is thin”
“Poor instructions meant it took longer than it should to assemble”
“didn t fit”
“The item is extremely heavy”
“Incorrect instructions plus it was damaged”
“Breaks easily”
“Would be better if folded for storage”
“Poor craftmanship, could be a better standard of work”
Top return reasons
Common questions
- Is steamer chair profitable to sell on Amazon United Kingdom?
- The niche generates £18K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +240.5%. Flapen's verdict: Worth a look (59/100).
- How competitive is the steamer chair niche?
- 13 brands and 25 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in steamer chair?
- Top complaints mined from reviews: Quality-Overall, Durability, Wood Quality. The return rate is 0.0%.
- When does demand for steamer chair peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 22.0× the quietest.
- What does it cost to enter the steamer chair niche?
- Listings span £40.08–£205.65; the average listing price is £93.25 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.