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Steamer Chair

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $18K a year here, so Steamer Chair is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£18K/yr36K searches / yr
90-day growth
+240.5%search demand this quarter
Competition
48%top-5 click share · 13 brands · 25 sellers

Flapen Score

Steamer Chair against its category

The dotted line is the Home & Garden average. Past it, Steamer Chair is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steamer Chair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steamer Chair 36K times last year and spent an estimated £18K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +240.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+240.5%
Conversion, latest week
0.5%
Market size, estimated
£18Ka year
Peak month
May22.0× the quietest month
Top search term
wooden sun lounger19K searches a year

02 · Price

A sale here is worth £93.25.

Listings sell for £93.25 on average, from £40.08 to £205.65. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £93.25 that is £0 to £9K a year per listing.

Average price
£93.25inside the $15 to $100 sweet spot
Price range
£40.08–£205.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 16% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #240 within Garden Furniture & Accessories. It carries 254 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
16%
Out of stock, average day
13.6%
Average rank
#240in Garden Furniture & Accessories
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Steamer Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£711£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

25

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

16%

  • CASARIA38%
  • Panana18%
  • COSTWAY11%
  • Lancashire Textiles7%
  • VonHaus6%
  • Warmiehomy5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Steamer Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 22.0×

Search terms

Top Steamer Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden sun lounger19K/yr
  • wooden sun loungers for garden8K/yr
  • sun lounger wooden5K/yr
  • wooden garden sun loungers4K/yr

Reviews and returns

What reviews say buyers love and hate about Steamer Chair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall8%+0.71

The little normal screws were poor quality

not the best quality

Poor product

Durability7%−0.22

Breaks easily

then broke again when folding

Leg snapped within minutes

Wood Quality7%−0.13

The wood is thin

also the wood cracked. see attached picture

On assembly some of the wood is warped

Assembly/Installation6%+0.45

Poor instructions meant it took longer than it should to assemble

Absolute nightmare to put together

a bit fiddly to assemble

Size-Overall5%−0.12

didn t fit

after 1 attempt at 8x65 for the first stage they were too long

I have no idea how the makers managed to get the package so small

Love

Quality-Overall18%+0.71

Once sorted it was easy to build Looks good quality

Excellent quality

Reasonable quality for the price

Assembly/Installation11%+0.45

Easy to assemble

Easy to put together

the installation was straightforward

Comfort-Overall10%+0.95

Well made and comfortable

Very comfy for the garden

comfortable chair

Value For Money10%+0.95

Excellent value

Good for the money

It's well worth the money

Cushion6%+0.57

Good value cushion

Very high quality cushion thats super comfy

This cushion is pleasantly thick at

Return

0.0% Return rate 11% Fixable by listing

Defective Material/Parts25%▁▁█▃▃▇
Wood Quality17%▁▁▁▅█▂

The wood is thin

also the wood cracked. see attached picture

On assembly some of the wood is warped

Quality-Overall6%▁▁▇█▃▁

The little normal screws were poor quality

not the best quality

Poor product

Mechanism Issues6%▁▁█▁▁▄
Assembly/Installation6%▁▁▆▁▂█

Poor instructions meant it took longer than it should to assemble

Absolute nightmare to put together

a bit fiddly to assemble

FAQ

Common Steamer Chair questions

Answered from the same tracked data.