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Steamer Basket

soft demand (-35.5% this quarter) — Steamer Basket doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 16Growth 7Conversion 66Competition 41Returns 79Price range 7Avg price 26Brand share 72Review moat 43Quality gap 67
This niche Category average

Is Steamer Basket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Steamer Basket is a £63K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Steamer Basket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.5% over the last 90 days and 5.9% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr8K
Search volume / yr-35.5%119K
Conversion rate5.9%
Avg price£9.06

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers15 · 83
Top-5 product click share60%
Open market38%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement89%
New entrants (1y)4· 1 succeeded
Avg rating4.3★
Avg reviews2,237

Top Steamer Basket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£13K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

83

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

31%

  • Consevisen21%
  • Vicloon13%
  • RUNZI12%
  • Judge8%
  • Amazon Basics8%
  • Joseph Joseph7%

Steamer Basket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR5.9%Products18Brands15Top 5 Brands62%OOS Rate7.7%Rating4.3★Reviews2,237Avg BSR#429
3K2KSpike '25Prime Day '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.0×

Top Steamer Basket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • steamer basket53K/yr
  • steaming basket13K/yr
  • stainless steel steamer basket9K/yr
  • steam basket10K/yr
  • steamer insert10K/yr
  • steamer basket for saucepan9K/yr
  • vegetable steamer basket6K/yr
  • steamer insert for saucepan4K/yr
  • steamer baskets4K/yr

What reviews say buyers love and hate about Steamer Basket

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall17%

Excellent product

Size-Overall14%

Happy with the size and quality

Ease Of Use11%

Easy to use

Advertised Vs Actual Product9%

it does the job it was born to do

Ease Of Cleaning6%

Cleans up nicely too

What buyers complain about

80% of reviews
Rusts/Corrodes18%

Feet have corroded

Size-Overall15%

This contraption was not fit for purpose

Quality-Overall14%

Awful quality

Durability9%

Broke within a few months

Strength9%

Feels a bit flimsy

Steamer Basket return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Quality-Overall
6%
3Defective Material/Parts
5%
4Functionality-Overall
4%
5Strength
3%

Common Steamer Basket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Steamer Basket 42/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -35.5% over the last 90 days.
Search demand for Steamer Basket on Amazon United Kingdom peaks in Jan, where the busiest month runs 2.0× the quietest.