Is steamer basket profitable to sell on Amazon United Kingdom?

The niche generates £63K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (42/100).

How competitive is the steamer basket niche?

15 brands and 83 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in steamer basket?

Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Quality-Overall. The return rate is 1.8%.

When does demand for steamer basket peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the steamer basket niche?

Listings span £4.85–£15.82; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 2,237 reviews — the moat a new listing must climb.

steamer basket

Skip it

Soft demand (-35.5% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 5% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,236.89

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.06

avg listing price — sweet spot $15–$100

Market size

Bad£63K

£63K/yr · 119K searches

Growth

Bad-35.5%

90-day search growth — must beat 0% to launch

Price range

Bad£4.85–£15.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, steamer basket is a £63K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

steamer basket market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £54K–£72K; units × avg price
Conversion rate: 5.9%
Avg BSR: #429
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 7.7%
Avg brand age: 42 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

31%

Consevisen21%
Vicloon13%
RUNZI12%
Judge8%
Amazon Basics8%
Joseph Joseph7%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -35.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top steamer basket search terms

steamer basket53K/yr -35.7%4.5% conv.
steaming basket13K/yr -34.2%5.7% conv.
stainless steel steamer basket9K/yr -42.4%3.4% conv.
steam basket10K/yr -32.1%4.2% conv.
steamer insert10K/yr -44.0%2.4% conv.
steamer basket for saucepan9K/yr -31.9%7.4% conv.
vegetable steamer basket6K/yr -27.6%6.2% conv.
steamer insert for saucepan4K/yr -29.8%5.3% conv.
steamer baskets4K/yr -28.0%3.4% conv.

All search terms

Top steamer basket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Consevisen Stainless Steel Vegetable Steamer Basket Expandable 5.1 to 9 Folding Steamer Insert for Veggie Fish Seafood Cooking Silver/Green

Consevisen£6.724.3★19,795 rev

Vicloon Vegetable Steamers Basket for Cooking Steamer Basket Stainless Steel Folding Vegetable Steamer Insert for Food Metal Collapsible Pan Steamer Insert for Veggie Seafood Cooking - S

Vicloon£5.934.4★663 rev

Foldable Vegetable Steamer Premium Stainless Steel Vegetable Steamer Basket Veggie Steamer Basket Fits Various Size Pot (6 to 10.5)

RUNZI£6.374.3★352 rev

Amazon Basics Extendable Steamer Basket Expands from 14.2cm to 23.4cm Stainless Steel Dishwasher-Safe

Amazon Basics£6.144.3★223 rev

Joseph Joseph Bloom Folding Steamer Basket for Vegetables compact storage - Green 4

Joseph Joseph£9.954.3★5,091 rev

Newest

by launch date

Blackmoor£15.8231 rev

5mo ago

Stainless Steel Steamer Basket 20 cm 304 Stainless Steamer Insert with Handle Steamers Basket Portable Steaming Rack for Home Kitchen Rice Cooker Cooking

MDPUTY£7.016 rev

8mo ago

Amazon Basics Extendable Steamer Basket Expands from 14.2cm to 23.4cm Stainless Steel Dishwasher-Safe

Amazon Basics£6.14223 rev

8mo ago

Steamer Basket Stainless Steel Folding Steamer Basket for Vegetable and Seafood Cooking Expandable Food Steaming Baskets Fit Various Size Pot (SIZE:5.5 to 9)

XuYelora£7.8626 rev

9mo ago

3PCS Stainless Steel Steamer Rack with Removable Legs Steamer Steam Cookware

huoanpo£4.8541 rev

1y ago

What buyers say about steamer basket

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent product”

Size-Overall14%

“Happy with the size and quality”

Ease Of Use11%

“Easy to use”

Advertised Vs Actual Product9%

“it does the job it was born to do”

Ease Of Cleaning6%

“Cleans up nicely too”

Value For Money6%

“Good value for money is purchased at the right time”

Strength6%

“Sturdy Steamer”

Storage Capacity4%

“Space saving food steamer”

Efficiency4%

“Does everything very well”

Cooking Experience3%

“it does a great job of cooking evenly while keeping flavours intact”

What buyers complain about

Rusts/Corrodes18%

“Feet have corroded”

Size-Overall15%

“This contraption was not fit for purpose”

Quality-Overall14%

“Awful quality”

Durability9%

“Broke within a few months”

Strength9%

“Feels a bit flimsy”

Value For Money3%

“costly”

Rope/Wire Tangling3%

“It gets tangled sometimes”

Touch/Button Controls3%

“Button kept coming off”

Handle Quality3%

“Handle is a bit tall for the smaller saucepans”

Assembly/Installation3%

“you have to put it together”

Top return reasons

Size-Overall60%

Quality-Overall6%

Defective Material/Parts5%

Functionality-Overall4%

Strength3%

Rusts/Corrodes2%

Compatibility-Overall2%

Advertised Vs Actual Product2%

Durability2%

Ease Of Use1%

Common questions

Is steamer basket profitable to sell on Amazon United Kingdom?: The niche generates £63K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (42/100).
How competitive is the steamer basket niche?: 15 brands and 83 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in steamer basket?: Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Quality-Overall. The return rate is 1.8%.
When does demand for steamer basket peak?: Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the steamer basket niche?: Listings span £4.85–£15.82; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 2,237 reviews — the moat a new listing must climb.