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Steamer Basket

Fail

Demand is soft, at -35.5% this quarter, so Steamer Basket is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£63K/yr119K searches / yr
90-day growth
-35.5%search demand this quarter
Competition
60%top-5 click share · 15 brands · 83 sellers

Flapen Score

Steamer Basket against its category

The dotted line is the Home & Garden average. Past it, Steamer Basket is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steamer Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steamer Basket 119K times last year and spent an estimated £63K. The top 5 brands take 62% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-35.5%
Conversion, latest week
5.9%
Market size, estimated
£63Ka year
Peak month
January2.0× the quietest month
Top search term
steamer basket53K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £4.85 to £15.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.06 that is £2K to £5K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£4.85–£15.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #429 within Sieves. It carries 2,237 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#429in Sieves
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,237per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Steamer Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

83

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

31%

  • Consevisen21%
  • Vicloon13%
  • RUNZI12%
  • Judge8%
  • Amazon Basics8%
  • Joseph Joseph7%

Demand

Steamer Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Steamer Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steamer basket53K/yr
  • steaming basket13K/yr
  • stainless steel steamer basket9K/yr
  • steam basket10K/yr
  • steamer insert10K/yr
  • steamer basket for saucepan9K/yr
  • vegetable steamer basket6K/yr
  • steamer insert for saucepan4K/yr
  • steamer baskets4K/yr

Reviews and returns

What reviews say buyers love and hate about Steamer Basket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes18%−0.25

Feet have corroded

fell aprt and started to rust

Rusted

Size-Overall15%−0.03

This contraption was not fit for purpose

It was too small

It doesnt fit

Quality-Overall14%+0.39

Awful quality

Expected better from this brand

Terrible quality, avoid

Durability9%−0.10

Broke within a few months

Durability is poor

started falling apart after a few times of use

Strength9%−0.07

Feels a bit flimsy

Bit flimsy

Bit of a flimsy item

Love

Quality-Overall17%+0.39

Excellent product

Looks well made

A solid build that feels good quality

Size-Overall14%−0.03

Happy with the size and quality

perfect size

Fits into different size pans

Ease Of Use11%+1.01

Easy to use

Very handy

Handy Kitchen Utensil

Advertised Vs Actual Product9%+0.61

it does the job it was born to do

Just what I wanted

As described

Ease Of Cleaning6%+0.54

Cleans up nicely too

cleans easily

easy to clean under the tap

Return

1.8% Return rate 70% Fixable by listing

Size-Overall60%▆▇▇▆█▇

This contraption was not fit for purpose

It was too small

It doesnt fit

Quality-Overall6%▄▅▃▄▄█

Awful quality

Expected better from this brand

Terrible quality, avoid

Defective Material/Parts5%▃▆█▄▃▄
Functionality-Overall4%▆▄▂█▂▄
Strength3%▁▂█▇▄▃

Feels a bit flimsy

Bit flimsy

Bit of a flimsy item

FAQ

Common Steamer Basket questions

Answered from the same tracked data.