Steam Mop
MaybeShoppers spend $2.6M a year here. But demand is soft, at -16.1% this quarter, so Steam Mop is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £2.6M/yr1.7M searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 57%top-5 click share · 18 brands · 192 sellers
Flapen Score
Steam Mop against its category
The dotted line is the Home & Garden average. Past it, Steam Mop is stronger. Inside it, weaker.
Market
The Steam Mop market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Steam Mop 1.7M times last year and spent an estimated £2.6M. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £2.6Ma year
- Peak month
- November1.8× the quietest month
- Top search term
- steam mop922K searches a year
02 · Price
A sale here is worth £47.64.
Listings sell for £47.64 on average, from £25.54 to £108.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £47.64 that is £48K to £60K a year per listing.
- Average price
- £47.64inside the $15 to $100 sweet spot
- Price range
- £25.54–£108.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £48K–£60K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #20 within Vacuums & Floor Care. It carries 4,454 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 72%
- Out of stock, average day
- 3.4%
- Average rank
- #20in Vacuums & Floor Care
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,454per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Steam Mop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shark SteamSpot with Steam Blaster Technology White & Poly Copper S2001UK
- Price
- £56.00
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 1y ago
Russell Hobbs Upright Steam Mop 1.4kW Power 380ml Water Tank 30-Second Heat-up 15-Minute Run-Time Sealed Hard Floors Tiles Vinyl Flooring Carpets Rugs in White & Aqua RHSM1001-G
- Price
- £25.54
- Rating
- 4.1/5
- Reviews
- 14,898
- Age
- 11y ago
Vileda Steam Mop Plus - Fast Heating Floor Steamer for Hygienic Cleaning
- Price
- £53.66
- Rating
- 4.5/5
- Reviews
- 9,891
- Age
- 3y ago
Shark Steam Mop Lightweight Steam Mop for Hard Floors 375ml S1000UK
- Price
- £35.33
- Rating
- 4.4/5
- Reviews
- 6,528
- Age
- 7y ago
Vytronix USM13 10-in-1 Multifunction Upright Steam Cleaner Mop | Kills 99.9% of Bacteria | Steamer For Cleaning Hard Floors Carpets Bathroom Kitchen Windows Garments & Upholstery | 6m Power Cord
- Price
- £31.77
- Rating
- 4.2/5
- Reviews
- 3,718
- Age
- 4y ago
Trending
90-day click momentum
Fastest Heating Steam Mop with Handheld Steam Cleaner 250ML Powerful Floor Steamer for Cleaning Hardwood Laminate Floor Wall Glass and Grout 17 Multi-purpose Accessories & Washable Pads
- Price
- £30.26
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 8mo ago
Upgraded Steam Mop with Detachable Handheld Steamer Multi & Up 10-in-1 Steam Cleaner with 350ml Tank 10s Heat-Up 7M Cord 120 1300W Powerful Floor Steam Mop for Hardwood Floors Grout Carpet
- Price
- £52.18
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 4mo ago
AAOBOSI Steam Mop 1300W Powerful Detachable Handheld Steamer with 350ml Tank 11 Multi-purpose Accessories 3 Steam Settings 23FT Power Cable 133 Steam Mops for Floor Tiles Windows Carpets
- Price
- £64.02
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 11mo ago
10-in-1 Steam Mop Handheld Steam Cleaner & Steam Mops for Floor Cleaning
- Price
- £67.59
- Rating
- 4.5/5
- Reviews
- 1,173
- Age
- 7mo ago
VonHaus 10-in-1 Steam Mop 1500W Floor Steamer & Handheld Steam Cleaner Multi-Surface Chemical-Free Cleaning Electric Mop 3 Steam Levels 180 Swivel Head 7m Power Cord 400ml Tank & Attachments
- Price
- £42.85
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 6mo ago
Newest
by launch dateUpgraded Steam Mop with Detachable Handheld Steamer Multi & Up 10-in-1 Steam Cleaner with 350ml Tank 10s Heat-Up 7M Cord 120 1300W Powerful Floor Steam Mop for Hardwood Floors Grout Carpet
- Price
- £52.18
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 4mo ago
VonHaus 10-in-1 Steam Mop 1500W Floor Steamer & Handheld Steam Cleaner Multi-Surface Chemical-Free Cleaning Electric Mop 3 Steam Levels 180 Swivel Head 7m Power Cord 400ml Tank & Attachments
- Price
- £42.85
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 6mo ago
10-in-1 Steam Mop Handheld Steam Cleaner & Steam Mops for Floor Cleaning
- Price
- £67.59
- Rating
- 4.5/5
- Reviews
- 1,173
- Age
- 7mo ago
Fastest Heating Steam Mop with Handheld Steam Cleaner 250ML Powerful Floor Steamer for Cleaning Hardwood Laminate Floor Wall Glass and Grout 17 Multi-purpose Accessories & Washable Pads
- Price
- £30.26
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 8mo ago
HomeNova 18-in-1 Steam Mop 1000W & 250ml 2-in-1 Detachable Upright Mop
- Price
- £60.82
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
192
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
20%
- Shark33%
- Russell Hobbs15%
- Vileda13%
- Neo9%
- VYTRONIX7%
- Vax4%
Demand
Steam Mop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Steam Mop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steam mop922K/yr
- steam mops for floor cleaning181K/yr
- floor steamer167K/yr
- floor steam cleaner74K/yr
- steam mops51K/yr
- steam cleaner floor56K/yr
- cordless steam mop50K/yr
- floor steamers for all floors42K/yr
- steam floor cleaner37K/yr
- steam cleaner mop26K/yr
Reviews and returns
What reviews say buyers love and hate about Steam Mop
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
It doesnt last
Broke after 1 use
the build quality is awful
cheap quality
Bad quality
Not the greatest cleaner
its awful to clean
takes ages to clean anything
Doesn't work
product doesnt work properly
Not functioning as described
Expensive, and not worth the hassle
I think a cheaper one would be just as good
Not cheap
Love
Cleans easily
Great cleaning
Cleans really well
Good value for money
Amazing value
Great purchase
EASE OF USE
Easy to handle
easy to fill and stores well
Excellent product
The build quality is great
the build quality is high
lightweight piece of kit
Lightweight though and heats up quickly
Lightweight and easy to use
Return
2.3% Return rate 0% Fixable by listing
Doesn't work
product doesnt work properly
Not functioning as described
messing about heats up quickly
the handle got way too hot to touch
Heats up
leaks water everywhere
Leak
Leaks water terribly
the build quality is awful
cheap quality
Bad quality
Not the greatest cleaner
its awful to clean
takes ages to clean anything
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steam Mop questions
Answered from the same tracked data.