Steam Mop

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-16.1%

Conversion, latest week

3.1%

Market size, estimated

£2.6Ma year

Peak month

November1.8× the quietest month

Top search term

steam mop922K searches a year

Listings sell for £47.64 on average, from £25.54 to £108.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £47.64 that is £48K to £60K a year per listing.

Average price

£47.64inside the $15 to $100 sweet spot

Price range

£25.54–£108.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

£48K–£60K

Returns

2.3%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #20 within Vacuums & Floor Care. It carries 4,454 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

72%

Out of stock, average day

3.4%

Average rank

#20in Vacuums & Floor Care

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,454per listing

Listings tracked

25

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

24 months