steam mop
Worth a lookShows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£2.6M£2.6M/yr · 1.7M searches
Avg price
Great£47.64avg listing price — sweet spot $15–$100
Price range
Great£25.54–£108.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,454.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, steam mop is a £2.6M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
steam mop market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £1.9M–£2.4M
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 84%
- Out of stock
- 3.4%
- Avg brand age
- 24 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
192
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
20%
- Shark33%
- Russell Hobbs15%
- Vileda13%
- Neo9%
- VYTRONIX7%
- Vax4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top steam mop search terms
- steam mop922K/yr
- steam mops for floor cleaning181K/yr
- floor steamer167K/yr
- floor steam cleaner74K/yr
- steam mops51K/yr
- steam cleaner floor56K/yr
- cordless steam mop50K/yr
- floor steamers for all floors42K/yr
- steam floor cleaner37K/yr
- steam cleaner mop26K/yr
Top steam mop products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shark SteamSpot with Steam Blaster Technology White & Poly Copper S2001UK
Shark£56.004.5★288 rev
Russell Hobbs Upright Steam Mop 1.4kW Power 380ml Water Tank 30-Second Heat-up 15-Minute Run-Time Sealed Hard Floors Tiles Vinyl Flooring Carpets Rugs in White & Aqua RHSM1001-G
Russell Hobbs£25.544.1★14,898 rev
Vileda Steam Mop Plus - Fast Heating Floor Steamer for Hygienic Cleaning
Vileda£53.664.5★9,891 rev
Shark Steam Mop Lightweight Steam Mop for Hard Floors 375ml S1000UK
Shark£35.334.4★6,528 rev
Vytronix USM13 10-in-1 Multifunction Upright Steam Cleaner Mop | Kills 99.9% of Bacteria | Steamer For Cleaning Hard Floors Carpets Bathroom Kitchen Windows Garments & Upholstery | 6m Power Cord
VYTRONIX£31.774.2★3,718 rev
Newest
by launch date
Upgraded Steam Mop with Detachable Handheld Steamer Multi & Up 10-in-1 Steam Cleaner with 350ml Tank 10s Heat-Up 7M Cord 120 1300W Powerful Floor Steam Mop for Hardwood Floors Grout Carpet
PureSwirlz£52.18103 rev
VonHaus 10-in-1 Steam Mop 1500W Floor Steamer & Handheld Steam Cleaner Multi-Surface Chemical-Free Cleaning Electric Mop 3 Steam Levels 180 Swivel Head 7m Power Cord 400ml Tank & Attachments
VonHaus£42.85109 rev
10-in-1 Steam Mop Handheld Steam Cleaner & Steam Mops for Floor Cleaning
LABIGO£67.591,173 rev
Fastest Heating Steam Mop with Handheld Steam Cleaner 250ML Powerful Floor Steamer for Cleaning Hardwood Laminate Floor Wall Glass and Grout 17 Multi-purpose Accessories & Washable Pads
Jokoo£30.2613 rev
HomeNova 18-in-1 Steam Mop 1000W & 250ml 2-in-1 Detachable Upright Mop
HomeNova£60.8270 rev
Trending
90-day click momentumFastest Heating Steam Mop with Handheld Steam Cleaner 250ML Powerful Floor Steamer for Cleaning Hardwood Laminate Floor Wall Glass and Grout 17 Multi-purpose Accessories & Washable Pads
Jokoo£30.264.2★
Upgraded Steam Mop with Detachable Handheld Steamer Multi & Up 10-in-1 Steam Cleaner with 350ml Tank 10s Heat-Up 7M Cord 120 1300W Powerful Floor Steam Mop for Hardwood Floors Grout Carpet
PureSwirlz£52.184.5★
AAOBOSI Steam Mop 1300W Powerful Detachable Handheld Steamer with 350ml Tank 11 Multi-purpose Accessories 3 Steam Settings 23FT Power Cable 133 Steam Mops for Floor Tiles Windows Carpets
AAOBOSI£64.024.2★
10-in-1 Steam Mop Handheld Steam Cleaner & Steam Mops for Floor Cleaning
LABIGO£67.594.5★
VonHaus 10-in-1 Steam Mop 1500W Floor Steamer & Handheld Steam Cleaner Multi-Surface Chemical-Free Cleaning Electric Mop 3 Steam Levels 180 Swivel Head 7m Power Cord 400ml Tank & Attachments
VonHaus£42.854.4★
What buyers say about steam mop
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans easily”
“Good value for money”
“EASE OF USE”
“Excellent product”
“lightweight piece of kit”
“Delighted with this Mob heat up easily does the job”
“Works well does the job”
“Easy set up”
“Great steamer works well”
“The attachments are fantastic”
What buyers complain about
“Breaks easily”
“the build quality is awful”
“Not the greatest cleaner”
“Doesn't work”
“Expensive, and not worth the hassle”
“leaks water everywhere”
“messing about heats up quickly”
“Not user friendly”
“seems a bit flimsy”
“- the attachments are poor quality”
Top return reasons
Common questions
- Is steam mop profitable to sell on Amazon United Kingdom?
- The niche generates £2.6M/yr across 25 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the steam mop niche?
- 18 brands and 192 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in steam mop?
- Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Cleaning. The return rate is 2.3%.
- When does demand for steam mop peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the steam mop niche?
- Listings span £25.54–£108.12; the average listing price is £47.64 (sweet spot $15–$100). The average incumbent carries 4,454 reviews — the moat a new listing must climb.