Steam Generator Iron
MaybeShoppers spend $1.2M a year here. But returns run at 5.5% of orders, so Steam Generator Iron is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £1.2M/yr439K searches / yr
- 90-day growth
- +17.2%search demand this quarter
- Competition
- 38%top-5 click share · 12 brands · 293 sellers
Flapen Score
Steam Generator Iron against its category
The dotted line is the Home & Garden average. Past it, Steam Generator Iron is stronger. Inside it, weaker.
Market
The Steam Generator Iron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Steam Generator Iron 439K times last year and spent an estimated £1.2M. The top 5 brands take 80% of clicks. Demand peaks in Oct. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 439K
- Growth, 90 days vs prior 90
- +17.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £1.2Ma year
- Peak month
- October1.7× the quietest month
- Top search term
- steam generator iron254K searches a year
02 · Price
A sale here is worth £98.69.
Listings sell for £98.69 on average, from £37.41 to £260.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £98.69 that is £25K to £49K a year per listing.
- Average price
- £98.69inside the $15 to $100 sweet spot
- Price range
- £37.41–£260.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £25K–£49K
- Returns
- 5.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #25 within Irons, Steamers & Accessories. It carries 1,156 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 97%
- Out of stock, average day
- 0.6%
- Average rank
- #25in Irons, Steamers & Accessories
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,156per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Steam Generator Iron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs 24420 Steam Generator Iron Series 1 2400W Black/White
- Price
- £50.46
- Rating
- 4.3/5
- Reviews
- 3,738
- Age
- 8y ago
Philips PerfectCare Compact Steam Generator Iron 400g Boost No Burns
- Price
- £90.16
- Rating
- 4.1/5
- Reviews
- 4,353
- Age
- 6y ago
Tefal Express Essential Steam Generator Iron 120g/min Steam Output Xpress Glide Soleplate 280 g/min Steam Boost 5.2-Pump Bars with Scale Rinsing System White and Blue (SV6115)
- Price
- £62.95
- Rating
- 4.1/5
- Reviews
- 699
- Age
- 5y ago
![Russell Hobbs Steam Iron [2600W 100g/min continuous steam] SteamPower (4.5 bar pressure 60sec heat up time 1.9m cord 3 steam settings 1.3 L tank Ceramic soleplate Anti-limescale) 24440](https://m.media-amazon.com/images/I/41MQCNmy0VL.jpg)
Russell Hobbs Steam Iron [2600W 100g/min continuous steam] SteamPower (4.5 bar pressure 60sec heat up time 1.9m cord 3 steam settings 1.3 L tank Ceramic soleplate Anti-limescale) 24440
- Price
- £58.85
- Rating
- 4.3/5
- Reviews
- 1,788
- Age
- 8y ago
Daewoo 2400W 1.2L Steam Station Iron Large Detachable 1.2L Water Tank Ceramic Coated Soleplate Steam Rate 40-60G Per Minute Anti-Limescale Function Temperature Adjustable
- Price
- £37.41
- Rating
- 4.1/5
- Reviews
- 246
- Age
- 7y ago
Trending
90-day click momentum
Tefal Power Pro Compact 200 2400W Steam Generator Iron Anti-Calc
- Price
- £65.05
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 4mo ago
Philips Steam Generator Iron 2000 Series 2400W 300g Steam Boost Powerful
- Price
- £74.23
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 9mo ago
![Breville DiamondXpress Steam Generator Iron | 2400 W | 160g/min Continuous Steam | 490g/min Steam Boost | Diamond Ceramic Soleplate | Detachable 1.5 L Water Tank | Grey & Rose Gold [VIN445]](https://m.media-amazon.com/images/I/41LL+HREfjL.jpg)
Breville DiamondXpress Steam Generator Iron | 2400 W | 160g/min Continuous Steam | 490g/min Steam Boost | Diamond Ceramic Soleplate | Detachable 1.5 L Water Tank | Grey & Rose Gold [VIN445]
- Price
- £76.19
- Rating
- 4.0/5
- Reviews
- 672
- Age
- 2y ago
Tower Steam Generator Iron 2400W High Pressure Steam for Faster Ironing 135g/min Continuous Steam 1.5L Tank for Longer Use Fast Heat-Up Ceramic Soleplate Gold & Black (T22024GLD)
- Price
- £49.21
- Rating
- 4.0/5
- Reviews
- 2,861
- Age
- 4y ago
Philips PerfectCare 8000 Series Steam Generator Iron Speed Mode No Burns
- Price
- £260.49
- Rating
- 4.0/5
- Reviews
- 154
- Age
- 5y ago
Newest
by launch dateTefal Power Pro Compact 200 2400W Steam Generator Iron Anti-Calc
- Price
- £65.05
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 4mo ago
Amazon Basics Steam Generator Iron with 6 Bar Pump 240g/min Steam Boost 120g/min Output 1.5L Tank 2400W White/Blue
- Price
- £42.12
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 9mo ago
Philips Steam Generator Iron 2000 Series 2400W 300g Steam Boost Powerful
- Price
- £74.23
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 9mo ago
Tefal Express Vision Steam Generator Iron 7 Bar Black and Grey
- Price
- £121.23
- Rating
- 4.3/5
- Reviews
- 252
- Age
- 11mo ago
Tefal Express Essential Steam Generator Iron 5.9 Bar White and Blue
- Price
- £82.27
- Rating
- 4.1/5
- Reviews
- 699
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
12 flat
Sellers
293
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
38%
Top 20: 88%
Open market
14%
- Tefal26%
- Russell Hobbs24%
- PHILIPS20%
- Daewoo5%
- Morphy Richards5%
- Amazon Basics5%
- Open — no brand owns it (6 brands, 14%)
Demand
Steam Generator Iron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Steam Generator Iron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steam generator iron254K/yr
- steam iron generator43K/yr
- steam generator irons43K/yr
- steam generator irons best buy which30K/yr
- steam generator17K/yr
- steam irons generator8K/yr
- iron steam generator16K/yr
- bosch steam generator iron8K/yr
- ironing station4K/yr
- steam iron with water tank6K/yr
Reviews and returns
What reviews say buyers love and hate about Steam Generator Iron
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after a handful of uses
Not durable
Broke very quickly
is quite hot on the hand
doesn't heat properly
Heat up very fast
It leaks
Water leaks
Leaking
Poor Quality
Quality of the build is cheap
Build quality is very poor
well over priced
this isnt cheap
Its pricey
Love
Worth it
Good deal
Amazing value
it works effortlessly
Easy to use
Easy to follow instructions to use
Overall build quality feels solid and dependable
But build quality feels rock solid
Excellent product
I also like how lightweight the iron itself feels
I found this Philips steam generator to be surprisingly lightweight
Lightweight and easy to use
Heats up well
heats up on minutes
Heats up quickly
Return
5.5% Return rate 4% Fixable by listing
now does not work properly
no longer performs as intended
Not working
It leaks
Water leaks
Leaking
is quite hot on the hand
doesn't heat properly
Heat up very fast
Poor Quality
Quality of the build is cheap
Build quality is very poor
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steam Generator Iron questions
Answered from the same tracked data.