Steak Stone
FailShoppers spend only $14K a year here, so Steak Stone is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £14K/yr25K searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 16 sellers
Flapen Score
Steak Stone against its category
The dotted line is the Home & Garden average. Past it, Steak Stone is stronger. Inside it, weaker.
Market
The Steak Stone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Steak Stone 25K times last year and spent an estimated £14K. The top 5 brands take 96% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £14Ka year
- Top search term
- steak stone11K searches a year
02 · Price
A sale here is worth £48.01.
Listings sell for £48.01 on average, from £27.50 to £109.40. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £48.01 that is £0 to £5K a year per listing.
- Average price
- £48.01inside the $15 to $100 sweet spot
- Price range
- £27.50–£109.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #2,703 within Bakeware. It carries 325 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 54%
- Out of stock, average day
- 13.7%
- Average rank
- #2,703in Bakeware
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 325per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Steak Stone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nutrichef Steak Stone Grill Hot Stone Cooking Set Hot Lava Rock Sizzling Plate for Steak BBQ with Stainless Steel Knives and Acacia Wood Serving Base Cooks and Retains Heat and Flavor
- Price
- £35.17
- Rating
- 4.1/5
- Reviews
- 319
- Age
- 1y ago

NutriChef Steak Stone Grill Hot Stones Steak Set with Bamboo Platter Stainless Steel Tray and Ceramic Sauce Bowls Perfect for Indoor Outdoor Dining Cooking Parties and Gifts
- Price
- £29.00
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 8mo ago

Black Rock Grill Hot Stone Cooking Set - Restaurant-Grade Lava Stone for Sizzling Steak and Culinary Creations
- Price
- £48.02
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 6y ago

Artesa Hot Stone Grill in Gift Box Marble 41.5 x 22 x 15 cm
- Price
- £31.04
- Rating
- 4.2/5
- Reviews
- 1,416
- Age
- 11y ago

NutriChef Steak Stone Grill Hot Stone Steak Set with Bamboo Platter Stainless Steel Tray and Ceramic Sauce Bowls Good for Indoor Outdoor Dining Cooking Parties and Gifts
- Price
- £32.42
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 8mo ago
Trending
90-day click momentum
Black Rock Grill Sizzling Steak Stone Set - Hot Lava Rock Food Warmer & Tabletop Sizzler Platter Twin Sharing Set with Bamboo Board 2 Italian Hot Stones Dipping Pots & Aluminium Underplates
- Price
- £63.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Black Rock Grill Signature Sharing Steak Stone Cooking Set - Premium Hot Stone Cooking Gift Set for 2 People. 2x Large Lava Rocks Bamboo Board 4 Dipping Pots & Underplates.
- Price
- £87.21
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

NutriChef Steak Stone Grill Hot Stones Steak Set with Bamboo Platter Stainless Steel Tray and Ceramic Sauce Bowls Perfect for Indoor Outdoor Dining Cooking Parties and Gifts
- Price
- £29.00
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 8mo ago

NutriChef Steak Stone Grill Hot Stones Steak Set with Bamboo Platter Stainless Steel Tray and Ceramic Sauce Bowls Good for Indoor Outdoor Dining Cooking Parties and Gifts
- Price
- £34.73
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 8mo ago

NutriChef Sizzle Hot Cooking Stone Grill with Bamboo Platter Tabletop Granite Stone Grill with Non-Slip Handles Adjustable Temperature Control 550F Max Heat - Perfect for Meats and Vegetables
- Price
- £27.50
- Rating
- 4.1/5
- Reviews
- 319
- Age
- 1y ago
Newest
by launch date
Black Rock Grill Signature Sharing Steak Stone Cooking Set - Premium Hot Stone Cooking Gift Set for 2 People. 2x Large Lava Rocks Bamboo Board 4 Dipping Pots & Underplates.
- Price
- £87.21
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Black Rock Grill Sizzling Steak Stone Set - Hot Lava Rock Food Warmer & Tabletop Sizzler Platter Twin Sharing Set with Bamboo Board 2 Italian Hot Stones Dipping Pots & Aluminium Underplates
- Price
- £63.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

NutriChef Steak Stone Grill Hot Stones Steak Set with Bamboo Platter Stainless Steel Tray and Ceramic Sauce Bowls Perfect for Indoor Outdoor Dining Cooking Parties and Gifts
- Price
- £29.00
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 8mo ago

NutriChef Steak Stone Grill Hot Stone Steak Set with Bamboo Platter Stainless Steel Tray and Ceramic Sauce Bowls Good for Indoor Outdoor Dining Cooking Parties and Gifts
- Price
- £32.42
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 8mo ago

NutriChef Steak Stone Grill Hot Stones Steak Set with Bamboo Platter Stainless Steel Tray and Ceramic Sauce Bowls Good for Indoor Outdoor Dining Cooking Parties and Gifts
- Price
- £34.73
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
16
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- Nutrichef59%
- Black Rock Grill22%
- Artesa7%
- SteinenGrill4%
- SteakStones3%
- andrew james3%
- Open — no brand owns it (1 brand, 2%)
Demand
Steak Stone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1× · 7 of 12 months tracked
Search terms
Top Steak Stone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steak stone11K/yr
- hot stone cooking6K/yr
- steak stones sizzling stones set5K/yr
- hot stones for cooking steak3K/yr
Reviews and returns
What reviews say buyers love and hate about Steak Stone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very difficult to get this up to heat
doesnt heat up to a sufficient temperature
Poor heat retention
Heavy item
Too heavy and not real lava rock
unfortunately mine doesnt perform as advertised
Poor manufacturing
I am now looking for a better quality item to replace this
Had to just cook it in the airfryer, very disappointed
Love
Looks great, stones are HEAVY and quality, easy to clean etc
great quality
Great Value, quality product
As described
Awesome, just what I wanted
Exactly what Ive been looking for
Great gift
Such a handy item
Great Value
Worth every penny
is great value for money
Return
2.0% Return rate 27% Fixable by listing
Very difficult to get this up to heat
doesnt heat up to a sufficient temperature
Poor heat retention
Heavy item
Too heavy and not real lava rock
unfortunately mine doesnt perform as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steak Stone questions
Answered from the same tracked data.









