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Steak Stone

Fail

Shoppers spend only $14K a year here, so Steak Stone is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£14K/yr25K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
74%top-5 click share · 7 brands · 16 sellers

Flapen Score

Steak Stone against its category

The dotted line is the Home & Garden average. Past it, Steak Stone is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steak Stone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steak Stone 25K times last year and spent an estimated £14K. The top 5 brands take 96% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
1.2%
Market size, estimated
£14Ka year
Top search term
steak stone11K searches a year

02 · Price

A sale here is worth £48.01.

Listings sell for £48.01 on average, from £27.50 to £109.40. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £48.01 that is £0 to £5K a year per listing.

Average price
£48.01inside the $15 to $100 sweet spot
Price range
£27.50–£109.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #2,703 within Bakeware. It carries 325 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
54%
Out of stock, average day
13.7%
Average rank
#2,703in Bakeware
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Steak Stone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

16

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Nutrichef59%
  • Black Rock Grill22%
  • Artesa7%
  • SteinenGrill4%
  • SteakStones3%
  • andrew james3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Steak Stone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.1× · 7 of 12 months tracked

Search terms

Top Steak Stone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steak stone11K/yr
  • hot stone cooking6K/yr
  • steak stones sizzling stones set5K/yr
  • hot stones for cooking steak3K/yr

Reviews and returns

What reviews say buyers love and hate about Steak Stone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating41%−0.52

Very difficult to get this up to heat

doesnt heat up to a sufficient temperature

Poor heat retention

Weight Heavy14%−0.11

Heavy item

Too heavy and not real lava rock

Advertised Vs Actual Product11%−0.04

unfortunately mine doesnt perform as advertised

Quality-Overall11%+0.12

Poor manufacturing

I am now looking for a better quality item to replace this

Cooking Experience4%+0.37

Had to just cook it in the airfryer, very disappointed

Love

Quality-Overall28%+0.12

Looks great, stones are HEAVY and quality, easy to clean etc

great quality

Great Value, quality product

Advertised Vs Actual Product25%−0.04

As described

Awesome, just what I wanted

Exactly what Ive been looking for

Gifting Purpose9%+1.14

Great gift

Ease Of Use9%+1.14

Such a handy item

Value For Money7%+0.48

Great Value

Worth every penny

is great value for money

Return

2.0% Return rate 27% Fixable by listing

Heating31%█▅▄▅▇▇

Very difficult to get this up to heat

doesnt heat up to a sufficient temperature

Poor heat retention

Size-Overall18%▅▁▃▃▅█
Defective Material/Parts9%▁█▃▂▁▁
Weight Heavy7%▁▇█▁▁▁

Heavy item

Too heavy and not real lava rock

Advertised Vs Actual Product5%▁▁▁█▁▁

unfortunately mine doesnt perform as advertised

FAQ

Common Steak Stone questions

Answered from the same tracked data.