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Steak Knives and Forks Set of 6

Fail

Shoppers spend an estimated $12K a year here, so Steak Knives and Forks Set of 6 is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£12K/yr60K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
56%top-5 click share · 15 brands · 17 sellers

Flapen Score

Steak Knives and Forks Set of 6 against its category

The dotted line is the Home & Garden average. Past it, Steak Knives and Forks Set of 6 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steak Knives and Forks Set of 6 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steak Knives and Forks Set of 6 60K times last year and spent an estimated £12K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
1.3%
Market size, estimated
£12Ka year
Peak month
December2.9× the quietest month
Top search term
steak knife and fork set17K searches a year

02 · Price

A sale here is worth £15.66.

Listings sell for £15.66 on average, from £5.11 to £30.43. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £15.66 that is £0 to £2K a year per listing.

Average price
£15.66inside the $15 to $100 sweet spot
Price range
£5.11–£30.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #200 within Barbecue & Outdoor Dining. It carries 1,167 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#200in Barbecue & Outdoor Dining
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,167per listing
Listings tracked
25

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Steak Knives and Forks Set of 6 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£496£993£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

17

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 96%

Open market

18%

  • Tramontina42%
  • Viners12%
  • BISDARUN9%
  • Meisha7%
  • Judge5%
  • Russell Hobbs5%
  • Open — no brand owns it (9 brands, 18%)

Demand

Steak Knives and Forks Set of 6 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Steak Knives and Forks Set of 6 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • steak knife and fork set17K/yr
  • steak knives and forks set of 612K/yr
  • steak knives and forks19K/yr
  • steak knives and forks set of 44K/yr
  • steak cutlery set4K/yr
  • steak knife and fork3K/yr

Reviews and returns

What reviews say buyers love and hate about Steak Knives and Forks Set of 6

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Unfortunately these are nowhere near the quality of the ones I was replacing”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Steak Knives and Forks Set of 6 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data