steak knives and forks set of 6
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£15.66avg listing price — sweet spot $15–$100
Price range
Good£5.11–£30.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,166.8avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£12K£12K/yr · 60K searches
According to Flapen's Amazon United Kingdom niche tracking, steak knives and forks set of 6 is a £12K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
steak knives and forks set of 6 market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £16K–£20K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #200
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 13.7%
- Avg brand age
- 55 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
18%
- Tramontina42%
- Viners12%
- BISDARUN9%
- Meisha7%
- Judge5%
- Russell Hobbs5%
- Open — no brand owns it (9 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -12.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top steak knives and forks set of 6 search terms
- steak knife and fork set17K/yr
- steak knives and forks set of 612K/yr
- steak knives and forks19K/yr
- steak knives and forks set of 44K/yr
- steak cutlery set4K/yr
- steak knife and fork3K/yr
Top steak knives and forks set of 6 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tramontina Cutlery Set with Steak Knives 12 Piece Sharp Knife and Fork Set with Wooden Handles Camping Kitchen Rustic 22299002
Tramontina£16.854.6★2,017 rev
Tramontina Cutlery Set with Gaucho Steak Knives 4 Piece Sharp Knife and Fork Set with Wooden Handles Camping Kitchen Rustic Dishwasher Safe 29899312
Tramontina£12.584.7★513 rev
Viners Everyday Stainless Steel Steak Cutlery Set | Set of 6 Serrated Knives + 6 Three-Prong Forks | Triple Riveted Handles | Gift Box
Viners£15.474.6★457 rev
Tramontina Cutlery Set with Steak Knives 12 Piece Sharp Knife and Fork Set with Wooden Handles Camping Kitchen Rustic Dishwasher Safe 29899199
Tramontina£29.024.7★1,618 rev
Meisha Harley Pattern Steak Knife and Fork Set Silver Table Knife Set 6 Steak Knives & 6 Dinner Forks Stainless Steel Professional Serrated Steak Knives for Multipurpose (Pack of 12)
Meisha£16.094.4★200 rev
Newest
by launch date
WAGATI Steak Knives Set of 4 Rust-Free Stainless-Steel Steak Knives with Sharp Serrated Edge Kitchen Steak Knife Set with Non-Slip Ergonomic Handle Stain & Scratch Resistant
WAGATI£12.82741 rev
HOMQUEN Stainless Steel Steak Knives Set of 12 Knives and Forks Set Cutlery Set Dinner Knife and Dinner Fork Set Dishwasher Safe (Silver)
HOMQUEN£12.74351 rev
LAZAHOME Steak Knives Set of 6 Serrated Edge Stainless Steel Kitchen Knife with Ergonomic Handle Dishwasher Safe Rust-Proof
LAZAHOME£7.17666 rev
Russell Hobbs COMBO-4796 24-Piece Steak Knife & Fork Set Tableware Service for 12 Steak Knives and Forks with Stainless Steel Blades Serrated Knife Set Sharp Meat Knives Ergonomic Handles Black
Russell Hobbs£21.621,376 rev
Evanda Steak Knives Set 12 Piece Service for 6 Stainless Steel 6 Dinner Forks and 6 Dinner Knives Set Steak Knives Steak Forks Dishwasher Safe
Evanda£13.01399 rev
Trending
90-day click momentumHOMQUEN Stainless Steel Steak Knives Set of 12 Knives and Forks Set Cutlery Set Dinner Knife and Dinner Fork Set Dishwasher Safe (Silver)
HOMQUEN£12.744.5★
Tramontina Churrasco Riveted Steak Knife and Fork with Wooden Handles
Tramontina£10.224.4★
Tramontina Cutlery Set with Steak Knives 12 Piece Sharp Knife and Fork Set with Wooden Handles Camping Kitchen Rustic Dishwasher Safe 29899199
Tramontina£29.024.7★
Russell Hobbs COMBO-4796 24-Piece Steak Knife & Fork Set Tableware Service for 12 Steak Knives and Forks with Stainless Steel Blades Serrated Knife Set Sharp Meat Knives Ergonomic Handles Black
Russell Hobbs£21.624.2★
Tramontina Cutlery Set with Gaucho Steak Knives 4 Piece Sharp Knife and Fork Set with Wooden Handles Camping Kitchen Rustic Dishwasher Safe 29899312
Tramontina£12.584.7★
What buyers say about steak knives and forks set of 6
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality-price ratio”
“Well worth it”
“A really great set of steak knives”
“Nice comfortable steak knives”
“robust”
“ease of use”
“Just what I wanted”
“The box is great for a gift”
“Easy to grip”
“They dont rust”
What buyers complain about
“Unfortunately these are nowhere near the quality of the ones I was replacing”
“Arrived damaged - something was spilled on the box leaving it stained with wood coming off”
“I could not recommend at this price point”
“some saying they go rusty”
“very lightweight not suitsble for everyday use”
“Not very sturdy, quite thin for steak knife and fork”
“not comfortable to use”
“Too heavy”
“They wont last 5 minutes”
“Poor quality as the black started to peel of the handles after using only once”
Top return reasons
Common questions
- Is steak knives and forks set of 6 profitable to sell on Amazon United Kingdom?
- The niche generates £12K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the steak knives and forks set of 6 niche?
- 15 brands and 17 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in steak knives and forks set of 6?
- Top complaints mined from reviews: Quality-Overall, Wood Quality, Value For Money. The return rate is 1.4%.
- When does demand for steak knives and forks set of 6 peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the steak knives and forks set of 6 niche?
- Listings span £5.11–£30.43; the average listing price is £15.66 (sweet spot $15–$100). The average incumbent carries 1,167 reviews — the moat a new listing must climb.