Steak Knives
Steak Knives shows low returns (1.0%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Flapen Score
Is Steak Knives profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Steak Knives is a £208K/yr Amazon United Kingdom market (707K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Steak Knives: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.8% over the last 90 days and 2.3% of searches end in a purchase.
£208K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 34 products
Top Steak Knives products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Chef Aid Stainless Steel Serrated Steak Knife Set Set of 4 Durable Multipurpose Kitchen Knives with Comfort Grip Ergonomic - Non-Slip Rust Resistant Sharp Dinner Table Knife Set Black
- Price
- £5.11
- Rating
- 4.5/5
- Reviews
- 4,483
- Age
- 15y ago
LAZAHOME Steak Knives Set of 6 Serrated Edge Stainless Steel Kitchen Knife with Ergonomic Handle Dishwasher Safe Rust-Proof
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 666
- Age
- 2y ago
D.Perlla Steak Knives Steak Knives Set of 8 Never Needs Sharpening German High Carbon Stainless Steel Micro Serrated Steak Knife Set 23CM
- Price
- £15.62
- Rating
- 4.7/5
- Reviews
- 1,510
- Age
- 4y ago
MasterClass Steak Knives Set Two Stainless Steel Knives for Steak Serrated Edges for Effortless Cutting Stain and Corrosion Resistant Dishwasher Safe Silver
- Price
- £4.97
- Rating
- 4.8/5
- Reviews
- 1,532
- Age
- 12y ago
isheTao Steak Knives Set of 6 - Dishwasher Safe Rust-Free Stainless-Steel Steak Knives with Sharp Serrated Edge & Ergonomic Non-Slip Handle Rust-Proof & Scratch-Resistant
- Price
- £17.57
- Rating
- 4.7/5
- Reviews
- 4,445
- Age
- 3y ago
Trending
90-day click momentum
Berglander Steak Knives Set of 6 Stainless Steel Steel Steak Knife Set Sharp Serrated Kitchen Knives with Ergonomic Handle Dinner Table Knives for Cutting Meat Mirror Polished & Dishwasher Safe
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 3mo ago
SHAN ZU Japanese Steak Knives Set of 6 - High Carbon Powder Steel 63 HRC Razor Sharp 12 Blade Professional Kitchen Knives with Ergonomic Pakkawood Handle for Meat & BBQ
- Price
- £42.54
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago
Herogo Steak Knives Set of 6 Stainless Steel Kitchen Knife Set with Ergonomic Handle Dinner Black Steak Knife with Sharp Serrated Edge Rustproof & Stain Resistant Dishwasher Safe
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago
BRANIK Premium Titanium Series Premium German Steel with Baked on Non-Stick Coating Steak Knives Set of 4. Dishwasher Safe Steak Knife Set which is Razor Sharp Lightweight and Precision Blades.
- Price
- £18.20
- Rating
- 4.7/5
- Reviews
- 1,661
- Age
- 4y ago
STEWART & BRADLEY 4-Piece German Stainless Steel Steak Knife Set
- Price
- £16.33
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 5y ago
Newest
by launch date
WAGATI Steak Knives Set of 4 Rust-Free Stainless-Steel Steak Knives with Sharp Serrated Edge Kitchen Steak Knife Set with Non-Slip Ergonomic Handle Stain & Scratch Resistant
- Price
- £12.82
- Rating
- 4.6/5
- Reviews
- 741
- Age
- 2mo ago
Berglander Steak Knives Set of 6 Stainless Steel Steel Steak Knife Set Sharp Serrated Kitchen Knives with Ergonomic Handle Dinner Table Knives for Cutting Meat Mirror Polished & Dishwasher Safe
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 3mo ago
Herogo Steak Knives Set of 6 Stainless Steel Kitchen Knife Set with Ergonomic Handle Dinner Black Steak Knife with Sharp Serrated Edge Rustproof & Stain Resistant Dishwasher Safe
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago
SHAN ZU Japanese Steak Knives Set of 6 - High Carbon Powder Steel 63 HRC Razor Sharp 12 Blade Professional Kitchen Knives with Ergonomic Pakkawood Handle for Meat & BBQ
- Price
- £42.54
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago
Herogo Steak Knives Set of 6 Stainless Steel Steak Knife Set with Sharp Serrated Edge Dinner Table Kitchen Knife with Ergonomic Handle Mirror Polished Rust Resistant & Dishwasher Safe
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
25
Top-5 brand share
50%
Top 20: 94%
Top-5 click share
45%
Top 20: 84%
Open market
44%
- Chef Aid19%
- Herogo9%
- LAZAHOME9%
- MasterClass7%
- WAGATI7%
- D.Perlla6%
Steak Knives demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top Steak Knives search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- steak knives366K/yr
- steak knives set of 6123K/yr
- steak knives set of 476K/yr
- steak knife63K/yr
- steak knife set19K/yr
- stake knife set15K/yr
- steak knifes9K/yr
- steak knives set12K/yr
- steak knife set of 46K/yr
- viners steak knives5K/yr
What reviews say buyers love and hate about Steak Knives
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Amazing quality”
“Nice and sharp”
“Money well spent”
“Not flimsy at all nice and sturdy”
“do the job”
What buyers complain about
69% of reviews“Unfortunately the quality control is questionable”
“This item is not fit for purpose”
“My only criticism is that the edge doesn't hold its sharpness for long between uses”
“They can't go in the dishwasher. knew this when bought”
“They wont last 5 minutes”
Steak Knives return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Steak Knives questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
