steak knives
Worth a lookShows low returns (1.0%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Good£4.97–£42.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.66avg listing price — sweet spot $15–$100
Review moat
Okay2,274.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay£208K£208K/yr · 707K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, steak knives is a £208K/yr Amazon United Kingdom market (707K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
steak knives market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £253K–£317K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 13.0%
- Avg brand age
- 59 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
25
Top-5 brand share
50%
Top 20: 94%
Top-5 click share
45%
Top 20: 84%
Open market
44%
- Chef Aid19%
- Herogo9%
- LAZAHOME9%
- MasterClass7%
- WAGATI7%
- D.Perlla6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top steak knives search terms
- steak knives366K/yr
- steak knives set of 6123K/yr
- steak knives set of 476K/yr
- steak knife63K/yr
- steak knife set19K/yr
- stake knife set15K/yr
- steak knifes9K/yr
- steak knives set12K/yr
- steak knife set of 46K/yr
- viners steak knives5K/yr
Top steak knives products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chef Aid Stainless Steel Serrated Steak Knife Set Set of 4 Durable Multipurpose Kitchen Knives with Comfort Grip Ergonomic - Non-Slip Rust Resistant Sharp Dinner Table Knife Set Black
Chef Aid£5.114.5★4,483 rev
LAZAHOME Steak Knives Set of 6 Serrated Edge Stainless Steel Kitchen Knife with Ergonomic Handle Dishwasher Safe Rust-Proof
LAZAHOME£7.174.6★666 rev
D.Perlla Steak Knives Steak Knives Set of 8 Never Needs Sharpening German High Carbon Stainless Steel Micro Serrated Steak Knife Set 23CM
D.Perlla£15.624.7★1,510 rev
MasterClass Steak Knives Set Two Stainless Steel Knives for Steak Serrated Edges for Effortless Cutting Stain and Corrosion Resistant Dishwasher Safe Silver
MasterClass£4.974.8★1,532 rev
isheTao Steak Knives Set of 6 - Dishwasher Safe Rust-Free Stainless-Steel Steak Knives with Sharp Serrated Edge & Ergonomic Non-Slip Handle Rust-Proof & Scratch-Resistant
isheTao£17.574.7★4,445 rev
Newest
by launch date
WAGATI Steak Knives Set of 4 Rust-Free Stainless-Steel Steak Knives with Sharp Serrated Edge Kitchen Steak Knife Set with Non-Slip Ergonomic Handle Stain & Scratch Resistant
WAGATI£12.82741 rev
Berglander Steak Knives Set of 6 Stainless Steel Steel Steak Knife Set Sharp Serrated Kitchen Knives with Ergonomic Handle Dinner Table Knives for Cutting Meat Mirror Polished & Dishwasher Safe
Berglander£7.2335 rev
Herogo Steak Knives Set of 6 Stainless Steel Kitchen Knife Set with Ergonomic Handle Dinner Black Steak Knife with Sharp Serrated Edge Rustproof & Stain Resistant Dishwasher Safe
Herogo£5.3529 rev
SHAN ZU Japanese Steak Knives Set of 6 - High Carbon Powder Steel 63 HRC Razor Sharp 12 Blade Professional Kitchen Knives with Ergonomic Pakkawood Handle for Meat & BBQ
SHAN ZU£42.5450 rev
Herogo Steak Knives Set of 6 Stainless Steel Steak Knife Set with Sharp Serrated Edge Dinner Table Kitchen Knife with Ergonomic Handle Mirror Polished Rust Resistant & Dishwasher Safe
Herogo£7.4166 rev
Trending
90-day click momentumBerglander Steak Knives Set of 6 Stainless Steel Steel Steak Knife Set Sharp Serrated Kitchen Knives with Ergonomic Handle Dinner Table Knives for Cutting Meat Mirror Polished & Dishwasher Safe
Berglander£7.234.3★
SHAN ZU Japanese Steak Knives Set of 6 - High Carbon Powder Steel 63 HRC Razor Sharp 12 Blade Professional Kitchen Knives with Ergonomic Pakkawood Handle for Meat & BBQ
SHAN ZU£42.544.7★
Herogo Steak Knives Set of 6 Stainless Steel Kitchen Knife Set with Ergonomic Handle Dinner Black Steak Knife with Sharp Serrated Edge Rustproof & Stain Resistant Dishwasher Safe
Herogo£5.354.6★
BRANIK Premium Titanium Series Premium German Steel with Baked on Non-Stick Coating Steak Knives Set of 4. Dishwasher Safe Steak Knife Set which is Razor Sharp Lightweight and Precision Blades.
BRANIK£18.204.7★
STEWART & BRADLEY 4-Piece German Stainless Steel Steak Knife Set
STEWART & BRADLEY£16.334.5★
What buyers say about steak knives
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Nice and sharp”
“Money well spent”
“Not flimsy at all nice and sturdy”
“do the job”
“be carefull when putting in dishwasher”
“Comfortable in one's hand”
“They dont rust”
“durable for everyday use”
“easy to use”
What buyers complain about
“Unfortunately the quality control is questionable”
“This item is not fit for purpose”
“My only criticism is that the edge doesn't hold its sharpness for long between uses”
“They can't go in the dishwasher. knew this when bought”
“They wont last 5 minutes”
“Waste of money”
“Blunt and too light”
“Something went really wrong when they designed these”
“Coating come off”
“they have all started to rust”
Top return reasons
Common questions
- Is steak knives profitable to sell on Amazon United Kingdom?
- The niche generates £208K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the steak knives niche?
- 26 brands and 25 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in steak knives?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Sharpness. The return rate is 1.0%.
- When does demand for steak knives peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the steak knives niche?
- Listings span £4.97–£42.54; the average listing price is £12.66 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.