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Steak Knives

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -11.8% this quarter, so Steak Knives is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£208K/yr707K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
45%top-5 click share · 26 brands · 25 sellers

Flapen Score

Steak Knives against its category

The dotted line is the Home & Garden average. Past it, Steak Knives is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steak Knives market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steak Knives 707K times last year and spent an estimated £208K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months
707K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
2.3%
Market size, estimated
£208Ka year
Peak month
December2.4× the quietest month
Top search term
steak knives366K searches a year

02 · Price

A sale here is worth £12.66.

Listings sell for £12.66 on average, from £4.97 to £42.54. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £12.66 that is £3K to £6K a year per listing.

Average price
£12.66under the $15 to $100 sweet spot
Price range
£4.97–£42.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #36 within Kitchen Knives. It carries 2,275 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#36in Kitchen Knives
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,275per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Steak Knives products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

25

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

45%

Top 20: 84%

Open market

44%

  • Chef Aid19%
  • Herogo9%
  • LAZAHOME9%
  • MasterClass7%
  • WAGATI7%
  • D.Perlla6%

Demand

Steak Knives search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Steak Knives search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steak knives366K/yr
  • steak knives set of 6123K/yr
  • steak knives set of 476K/yr
  • steak knife63K/yr
  • steak knife set19K/yr
  • stake knife set15K/yr
  • steak knifes9K/yr
  • steak knives set12K/yr
  • steak knife set of 46K/yr
  • viners steak knives5K/yr

Reviews and returns

What reviews say buyers love and hate about Steak Knives

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%

Unfortunately the quality control is questionable

Absolute rubbish

Poor quality

Size-Overall12%−0.07

This item is not fit for purpose

Too Small in size

Larger than I thought they would be

Sharpness5%+2.01

My only criticism is that the edge doesn't hold its sharpness for long between uses

Not the best wasn't as sharp as I expect so I returned them

Dishwasher Safe4%+0.18

They can't go in the dishwasher. knew this when bought

Not sure if it's because it says they're dishwasher safe

Although not dishwasher safe putting wooden handles in the wash is not recommended for any knife

Durability4%−0.02

They wont last 5 minutes

no way is durable

Non durable coated knives

Love

Quality-Overall32%

Amazing quality

Excellent quality-price ratio

Great quality knives

Sharpness28%+2.01

Nice and sharp

These knives are very sharp

Nice and sharp blades are perfect

Value For Money16%+0.15

Money well spent

Excellent value

Value for money

Strength3%+0.55

Not flimsy at all nice and sturdy

they seem sturdy enough for the price

The knives feel sturdy, well-balanced, and durable for everyday use

Advertised Vs Actual Product3%+0.50

do the job

As described

Just what I wanted

Return

1.0% Return rate 44% Fixable by listing

Size-Overall36%███▅▁▅

This item is not fit for purpose

Too Small in size

Larger than I thought they would be

Weight Heavy12%▁▄▁▄▇█
Quality-Overall11%▁▄▁▅█▅

Unfortunately the quality control is questionable

Absolute rubbish

Poor quality

Dishwasher Safe6%▁▇▁▅█▁

They can't go in the dishwasher. knew this when bought

Not sure if it's because it says they're dishwasher safe

Although not dishwasher safe putting wooden handles in the wash is not recommended for any knife

Sharpness6%▁▁█▄▄▁

My only criticism is that the edge doesn't hold its sharpness for long between uses

Not the best wasn't as sharp as I expect so I returned them

FAQ

Common Steak Knives questions

Answered from the same tracked data.