Steak Knives
MaybeReturns run at only 1.0% of orders. But demand is soft, at -11.8% this quarter, so Steak Knives is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £208K/yr707K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 45%top-5 click share · 26 brands · 25 sellers
Flapen Score
Steak Knives against its category
The dotted line is the Home & Garden average. Past it, Steak Knives is stronger. Inside it, weaker.
Market
The Steak Knives market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Steak Knives 707K times last year and spent an estimated £208K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.
- Searches, last 12 months
- 707K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £208Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- steak knives366K searches a year
02 · Price
A sale here is worth £12.66.
Listings sell for £12.66 on average, from £4.97 to £42.54. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £12.66 that is £3K to £6K a year per listing.
- Average price
- £12.66under the $15 to $100 sweet spot
- Price range
- £4.97–£42.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #36 within Kitchen Knives. It carries 2,275 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 13.0%
- Average rank
- #36in Kitchen Knives
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,275per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Steak Knives products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chef Aid Stainless Steel Serrated Steak Knife Set Set of 4 Durable Multipurpose Kitchen Knives with Comfort Grip Ergonomic - Non-Slip Rust Resistant Sharp Dinner Table Knife Set Black
- Price
- £5.11
- Rating
- 4.5/5
- Reviews
- 4,483
- Age
- 15y ago

LAZAHOME Steak Knives Set of 6 Serrated Edge Stainless Steel Kitchen Knife with Ergonomic Handle Dishwasher Safe Rust-Proof
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 666
- Age
- 2y ago

D.Perlla Steak Knives Steak Knives Set of 8 Never Needs Sharpening German High Carbon Stainless Steel Micro Serrated Steak Knife Set 23CM
- Price
- £15.62
- Rating
- 4.7/5
- Reviews
- 1,510
- Age
- 4y ago

MasterClass Steak Knives Set Two Stainless Steel Knives for Steak Serrated Edges for Effortless Cutting Stain and Corrosion Resistant Dishwasher Safe Silver
- Price
- £4.97
- Rating
- 4.8/5
- Reviews
- 1,532
- Age
- 12y ago

isheTao Steak Knives Set of 6 - Dishwasher Safe Rust-Free Stainless-Steel Steak Knives with Sharp Serrated Edge & Ergonomic Non-Slip Handle Rust-Proof & Scratch-Resistant
- Price
- £17.57
- Rating
- 4.7/5
- Reviews
- 4,445
- Age
- 3y ago
Trending
90-day click momentum
Berglander Steak Knives Set of 6 Stainless Steel Steel Steak Knife Set Sharp Serrated Kitchen Knives with Ergonomic Handle Dinner Table Knives for Cutting Meat Mirror Polished & Dishwasher Safe
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 3mo ago

SHAN ZU Japanese Steak Knives Set of 6 - High Carbon Powder Steel 63 HRC Razor Sharp 12 Blade Professional Kitchen Knives with Ergonomic Pakkawood Handle for Meat & BBQ
- Price
- £42.54
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Herogo Steak Knives Set of 6 Stainless Steel Kitchen Knife Set with Ergonomic Handle Dinner Black Steak Knife with Sharp Serrated Edge Rustproof & Stain Resistant Dishwasher Safe
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

BRANIK Premium Titanium Series Premium German Steel with Baked on Non-Stick Coating Steak Knives Set of 4. Dishwasher Safe Steak Knife Set which is Razor Sharp Lightweight and Precision Blades.
- Price
- £18.20
- Rating
- 4.7/5
- Reviews
- 1,661
- Age
- 4y ago

STEWART & BRADLEY 4-Piece German Stainless Steel Steak Knife Set
- Price
- £16.33
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 5y ago
Newest
by launch date
WAGATI Steak Knives Set of 4 Rust-Free Stainless-Steel Steak Knives with Sharp Serrated Edge Kitchen Steak Knife Set with Non-Slip Ergonomic Handle Stain & Scratch Resistant
- Price
- £12.82
- Rating
- 4.6/5
- Reviews
- 741
- Age
- 2mo ago

Berglander Steak Knives Set of 6 Stainless Steel Steel Steak Knife Set Sharp Serrated Kitchen Knives with Ergonomic Handle Dinner Table Knives for Cutting Meat Mirror Polished & Dishwasher Safe
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 3mo ago

Herogo Steak Knives Set of 6 Stainless Steel Kitchen Knife Set with Ergonomic Handle Dinner Black Steak Knife with Sharp Serrated Edge Rustproof & Stain Resistant Dishwasher Safe
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

SHAN ZU Japanese Steak Knives Set of 6 - High Carbon Powder Steel 63 HRC Razor Sharp 12 Blade Professional Kitchen Knives with Ergonomic Pakkawood Handle for Meat & BBQ
- Price
- £42.54
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Herogo Steak Knives Set of 6 Stainless Steel Steak Knife Set with Sharp Serrated Edge Dinner Table Kitchen Knife with Ergonomic Handle Mirror Polished Rust Resistant & Dishwasher Safe
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
25
Top-5 brand share
50%
Top 20: 94%
Top-5 click share
45%
Top 20: 84%
Open market
44%
- Chef Aid19%
- Herogo9%
- LAZAHOME9%
- MasterClass7%
- WAGATI7%
- D.Perlla6%
Demand
Steak Knives search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Steak Knives search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steak knives366K/yr
- steak knives set of 6123K/yr
- steak knives set of 476K/yr
- steak knife63K/yr
- steak knife set19K/yr
- stake knife set15K/yr
- steak knifes9K/yr
- steak knives set12K/yr
- steak knife set of 46K/yr
- viners steak knives5K/yr
Reviews and returns
What reviews say buyers love and hate about Steak Knives
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unfortunately the quality control is questionable
Absolute rubbish
Poor quality
This item is not fit for purpose
Too Small in size
Larger than I thought they would be
My only criticism is that the edge doesn't hold its sharpness for long between uses
Not the best wasn't as sharp as I expect so I returned them
They can't go in the dishwasher. knew this when bought
Not sure if it's because it says they're dishwasher safe
Although not dishwasher safe putting wooden handles in the wash is not recommended for any knife
They wont last 5 minutes
no way is durable
Non durable coated knives
Love
Amazing quality
Excellent quality-price ratio
Great quality knives
Nice and sharp
These knives are very sharp
Nice and sharp blades are perfect
Money well spent
Excellent value
Value for money
Not flimsy at all nice and sturdy
they seem sturdy enough for the price
The knives feel sturdy, well-balanced, and durable for everyday use
do the job
As described
Just what I wanted
Return
1.0% Return rate 44% Fixable by listing
This item is not fit for purpose
Too Small in size
Larger than I thought they would be
Unfortunately the quality control is questionable
Absolute rubbish
Poor quality
They can't go in the dishwasher. knew this when bought
Not sure if it's because it says they're dishwasher safe
Although not dishwasher safe putting wooden handles in the wash is not recommended for any knife
My only criticism is that the edge doesn't hold its sharpness for long between uses
Not the best wasn't as sharp as I expect so I returned them
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steak Knives questions
Answered from the same tracked data.









