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Stationery Set for Girls

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $31K a year here, so Stationery Set for Girls is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£31K/yr114K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
31%top-5 click share · 43 brands · 70 sellers

Flapen Score

Stationery Set for Girls against its category

The dotted line is the Home & Garden average. Past it, Stationery Set for Girls is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stationery Set for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stationery Set for Girls 114K times last year and spent an estimated £31K. The top 5 brands take 37% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
2.7%
Market size, estimated
£31Ka year
Peak month
December4.6× the quietest month
Top search term
girls stationary gift sets31K searches a year

02 · Price

A sale here is worth £10.05.

Listings sell for £10.05 on average, from £2.52 to £20.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.05 that is £0 to £1K a year per listing.

Average price
£10.05under the $15 to $100 sweet spot
Price range
£2.52–£20.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #92 within Drawing. It carries 1,013 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
15.9%
Average rank
#92in Drawing
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,013per listing
Listings tracked
53

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Stationery Set for Girls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£944£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

70

Est. top-5 brand share

37%

Top 20: 80%

Est. top-5 click share

31%

Top 20: 70%

Open market

58%

  • Lavliy12%
  • HoomTop7%
  • Invalidism7%
  • ADUSRIZ6%
  • Tinc6%
  • Petit Collage5%

Demand

Stationery Set for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Stationery Set for Girls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • girls stationary gift sets31K/yr
  • girls stationary23K/yr
  • kids stationary sets girls9K/yr
  • girls stationery set11K/yr
  • kids stationery set7K/yr
  • stationery set kids7K/yr
  • stationery set girls4K/yr
  • stationery set for kids4K/yr
  • childrens stationery set6K/yr
  • stationery gifts for teenage girls6K/yr

Reviews and returns

What reviews say buyers love and hate about Stationery Set for Girls

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
0.5%of orders come back
“And so Im expensive”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Stationery Set for Girls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data