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Stationery Set for Girls

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $31K a year here, so Stationery Set for Girls is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£31K/yr114K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
31%top-5 click share · 43 brands · 70 sellers

Flapen Score

Stationery Set for Girls against its category

The dotted line is the Home & Garden average. Past it, Stationery Set for Girls is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stationery Set for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stationery Set for Girls 114K times last year and spent an estimated £31K. The top 5 brands take 37% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
2.7%
Market size, estimated
£31Ka year
Peak month
December4.6× the quietest month
Top search term
girls stationary gift sets31K searches a year

02 · Price

A sale here is worth £10.05.

Listings sell for £10.05 on average, from £2.52 to £20.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.05 that is £0 to £1K a year per listing.

Average price
£10.05under the $15 to $100 sweet spot
Price range
£2.52–£20.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #92 within Drawing. It carries 1,013 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
15.9%
Average rank
#92in Drawing
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,013per listing
Listings tracked
53

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Stationery Set for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£944£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

70

Top-5 brand share

37%

Top 20: 80%

Top-5 click share

31%

Top 20: 70%

Open market

58%

  • Lavliy12%
  • HoomTop7%
  • Invalidism7%
  • ADUSRIZ6%
  • Tinc6%
  • Petit Collage5%

Demand

Stationery Set for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Stationery Set for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls stationary gift sets31K/yr
  • girls stationary23K/yr
  • kids stationary sets girls9K/yr
  • girls stationery set11K/yr
  • kids stationery set7K/yr
  • stationery set kids7K/yr
  • stationery set girls4K/yr
  • stationery set for kids4K/yr
  • childrens stationery set6K/yr
  • stationery gifts for teenage girls6K/yr

Reviews and returns

What reviews say buyers love and hate about Stationery Set for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.01

And so Im expensive

Way overpriced

A bit pricey for what there is in the pack

Quality-Overall16%−0.08

The highlighter isn't the best quality

Poor quality

The quality is fairly basic

Size-Overall14%−0.10

why do all the photos appear to show goods much bigger than they really are

It is small,

Just a quick word of warning: the keys are incredibly tiny

Gifting Purpose3%

so didnt look great for gifting as a present

as its gift I await results when given

Dry/Empty Ink3%−0.04

No black ink

Love

Quality-Overall19%−0.08

Excellent product

Good quality pens and pencils

Good quality set

Value For Money18%−0.01

Good price

Worth it

Good value for the money

Gifting Purpose10%

attractive gift

Lovely for gift

Nice gift

Fun/Entertainment Experience8%+1.06

Hours of fun to be had

Creative Fun For Kids

keeps children entertained for a good while

Color7%

there is a nice variety of colours

Colourful

Great colour, as described

Return

0.5% Return rate 33% Fixable by listing

Quality-Overall20%█▇▆▄▆▇

The highlighter isn't the best quality

Poor quality

The quality is fairly basic

Size-Overall15%█▃▃▇▅▇

why do all the photos appear to show goods much bigger than they really are

It is small,

Just a quick word of warning: the keys are incredibly tiny

Gifting Purpose11%▁▆▅█▂▃

so didnt look great for gifting as a present

as its gift I await results when given

Value For Money8%▃█▂▄▃▃

And so Im expensive

Way overpriced

A bit pricey for what there is in the pack

Advertised Vs Actual Product8%▃▅▃█▁▄

FAQ

Common Stationery Set for Girls questions

Answered from the same tracked data.