stationery set for girls
Worth a lookShows low returns (0.5%), but a small market ($31K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Good1,013.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Price range
Okay£2.52–£20.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 114K searches
According to Flapen's Amazon United Kingdom niche tracking, stationery set for girls is a £31K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
stationery set for girls market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 15.9%
- Avg brand age
- 28 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
70
Top-5 brand share
37%
Top 20: 80%
Top-5 click share
31%
Top 20: 70%
Open market
58%
- Lavliy12%
- HoomTop7%
- Invalidism7%
- ADUSRIZ6%
- Tinc6%
- Petit Collage5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Top stationery set for girls search terms
- girls stationary gift sets31K/yr
- girls stationary23K/yr
- kids stationary sets girls9K/yr
- girls stationery set11K/yr
- kids stationery set7K/yr
- stationery set kids7K/yr
- stationery set girls4K/yr
- stationery set for kids4K/yr
- childrens stationery set6K/yr
- stationery gifts for teenage girls6K/yr
Top stationery set for girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2-Pack Mega Stationery Set for Girls Birthday Presents Age 4-12 Year Old Girl Gifts for 4-12 Year Old Girls Toys Girls Toys Age 3-8 Teenage Girl Gifts Girls Diary Art Set for Kids 9-12 Scrapbook Kit
Lavliy£14.914.4★110 rev
Invalidism Bear Secret Diary for Girls Kids Stationary Sets Girls Stationary Sets for Girls Secret Diary with Lock and Pen Girls Stationary Gift Sets for 6-13 Year Old Girls Notebooks for Girls
Invalidism£8.464.5★85 rev
HoomTop 59Pcs Journal Kit for Girls Ages 8-12 Scrapbook Diary Birthday Gifts Notebook Stationary Set
HoomTop£11.424.5★82 rev
My Stationery Set
Petit Collage£13.144.5★228 rev
JIANTA Unicorn Stationery Set School Stationery Set Include 2 Pencils Coin Purse Ruler Eraser and Pencil Sharpener Unicorn Birthday Gifts for Girls and Boys
JIANTA£4.074.3★153 rev
Newest
by launch date
RISEMART 2 Pack DIY Journal Kit for Girls Journaling Diary Toys for ages 8-13 Arts and Crafts Birthday Stationary Set Gifts for Teen Girls Ages 8 9 10 11 12 13 14 Year Old
RISEMART£13.2033 rev
2-Pack Mega Stationery Set for Girls Birthday Presents Age 4-12 Year Old Girl Gifts for 4-12 Year Old Girls Toys Girls Toys Age 3-8 Teenage Girl Gifts Girls Diary Art Set for Kids 9-12 Scrapbook Kit
Lavliy£14.91110 rev
Yoosso 110Pcs Stationery Set Gifts For 8 9 10 11 12 13 Year Old Girls Diary And Scrapbook Kit Teenage Girl Gifts Ages 8-14
Yoosso£9.6017 rev
ESSALOO Pencil Case with Stationery Included Pencil Case Set & School Stationary Supplies School Stationery Set with 12 Highlighters 5 Gel Pens & 4 Erasable Pens Sticky Notes & A7 Notebook Pink
ESSALOO£12.31154 rev
Tinc Tutti Frutti Gel Pens Set of 6 cute pens for creating colourful handwriting great for invites and occasion cards
Tinc£5.121,355 rev
Trending
90-day click momentumRISEMART 2 Pack DIY Journal Kit for Girls Journaling Diary Toys for ages 8-13 Arts and Crafts Birthday Stationary Set Gifts for Teen Girls Ages 8 9 10 11 12 13 14 Year Old
RISEMART£13.204.8★
Maped Pastel Glitter Highlighters x 4 - Chisel Tip 1 to 5mm - Set of 4 Pastel Colours - Reusable Cardboard Pouch
Maped£2.814.6★
ESSALOO Pencil Case with Stationery Included Pencil Case Set & School Stationary Supplies School Stationery Set with 12 Highlighters 5 Gel Pens & 4 Erasable Pens Sticky Notes & A7 Notebook Pink
ESSALOO£12.314.5★
gyoyede 82pcs Aesthetic School Supplies Stationery Set with Pencil Case Pastel Highlighters Gel Pens Mechanical Pencils 0.5 & 0.7mm Essentials Stationary Set for Students Back to School SuppliesPink
gyoyede£15.064.6★
THE TWIDDLERS - 40 Kids Stationery Sets 20 Pink & 20 Blue - Contains Two Pencils Ruler Sharpener & Eraser - Multipack Perfect Party Bag Fillers For Kids Classroom School Prizes
THE TWIDDLERS£13.834.4★
What buyers say about stationery set for girls
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good price”
“attractive gift”
“Hours of fun to be had”
“there is a nice variety of colours”
“As pictured”
“Its a nice combination of organisation and design”
“Pens - the pens are surprisingly good quality”
“smooth to write with”
“It comes with lots of paper, stickers, scissors, coloured pens that work, as well as other accessories such as keyrings and tassles, which aren't really necessary for journaling”
What buyers complain about
“And so Im expensive”
“The highlighter isn't the best quality”
“why do all the photos appear to show goods much bigger than they really are”
“so didnt look great for gifting as a present”
“No black ink”
“Pens were all dry”
“cant say they are very glittery at all”
“There is a hidden compartment within it”
“not premium, fine for everyday tasks like note-taking, homework or office jotting,”
“A bit fiddly to use”
Top return reasons
Common questions
- Is stationery set for girls profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 53 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the stationery set for girls niche?
- 43 brands and 70 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in stationery set for girls?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.5%.
- When does demand for stationery set for girls peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the stationery set for girls niche?
- Listings span £2.52–£20.46; the average listing price is £10.05 (sweet spot $15–$100). The average incumbent carries 1,013 reviews — the moat a new listing must climb.