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Starbucks Cups

Fail

The top 5 brands take 100% of clicks, so Starbucks Cups is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£81K/yr375K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
51%top-5 click share · 5 brands · 25 sellers

Flapen Score

Starbucks Cups against its category

The dotted line is the Home & Garden average. Past it, Starbucks Cups is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Starbucks Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Starbucks Cups 375K times last year and spent an estimated £81K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
1.4%
Market size, estimated
£81Ka year
Top search term
starbucks cups134K searches a year

02 · Price

A sale here is worth £15.59.

Listings sell for £15.59 on average, from £6.93 to £33.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.59 that is £0 to £2K a year per listing.

Average price
£15.59inside the $15 to $100 sweet spot
Price range
£6.93–£33.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,074 within Preserving. It carries 443 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
76%
Out of stock, average day
10.3%
Average rank
#1,074in Preserving
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
443per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Starbucks Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

5 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

0%

  • STARBUCKS89%
  • Zhixan5%
  • Express Brands Direct3%
  • Generic3%
  • Hiqiku1%
  • Open — no brand owns it (0%)

Demand

Starbucks Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked

Search terms

Top Starbucks Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • starbucks cups134K/yr
  • starbucks cup57K/yr
  • starbucks mug32K/yr
  • starbucks merchandise21K/yr
  • starbucks gifts24K/yr
  • starbucks tumbler10K/yr
  • starbucks iced coffee cup6K/yr
  • starbucks coffee cup11K/yr
  • starbucks mugs13K/yr
  • starbucks travel mug13K/yr

Reviews and returns

What reviews say buyers love and hate about Starbucks Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+1.07

Love starbucks the mug is huge

Its big

Still waiting for my package to arrive it says the item was to large to be delivered

Strength21%−0.25

Very flimsy

is not very robust so I want to return it

Not very sturdy

Value For Money17%−0.06

Overpriced piece of tacky junk

expensive

Big expensive mug

Durability8%−0.05

cracked on the bottom

Grip4%−0.01

My only gripe is the lids dont feel like they are on secure enough and could easily come off if you were out and about

Love

Quality-Overall29%+1.93

Good quality drinking cups

Good quality

Great quality, recipients loved them

Advertised Vs Actual Product10%+0.44

Exactly as shown

just what I wanted

Exactly as seen in photo

Strength10%−0.25

Solid dupe

Sturdy, official Starbucks cups

Value For Money7%−0.06

Great cup great value for the money

good value for money

Color7%+0.55

Great colour and size

Amazing cup, love the colours

Return

0.7% Return rate 30% Fixable by listing

Size-Overall16%▇▄▁█▇▆

Love starbucks the mug is huge

Its big

Still waiting for my package to arrive it says the item was to large to be delivered

Quality-Overall11%▂▅█▁▄▇
Ease Of Use9%▁▃▁▇▁█

it's gotten a little worse with each use

Durability7%█▄▅▁▆▁

cracked on the bottom

Value For Money7%█▁▅▁▆▅

Overpriced piece of tacky junk

expensive

Big expensive mug

FAQ

Common Starbucks Cups questions

Answered from the same tracked data.