Starbucks Cups
FailThe top 5 brands take 100% of clicks, so Starbucks Cups is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £81K/yr375K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 51%top-5 click share · 5 brands · 25 sellers
Flapen Score
Starbucks Cups against its category
The dotted line is the Home & Garden average. Past it, Starbucks Cups is stronger. Inside it, weaker.
Market
The Starbucks Cups market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Starbucks Cups 375K times last year and spent an estimated £81K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 375K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £81Ka year
- Top search term
- starbucks cups134K searches a year
02 · Price
A sale here is worth £15.59.
Listings sell for £15.59 on average, from £6.93 to £33.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.59 that is £0 to £2K a year per listing.
- Average price
- £15.59inside the $15 to $100 sweet spot
- Price range
- £6.93–£33.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,074 within Preserving. It carries 443 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 76%
- Out of stock, average day
- 10.3%
- Average rank
- #1,074in Preserving
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 443per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Starbucks Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STARBUCKS 1 Pack - Reusable Frosted Cup with Lid and Green Straw with Lid 23 fl oz Matte White
- Price
- £10.23
- Rating
- 4.4/5
- Reviews
- 524
- Age
- 4y ago

Starbucks 2 Pack Bundle - Reusable Frosted 24 oz Cold Cups with Lid and Green Straw w/Stopper
- Price
- £13.60
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 3y ago

Starbucks White Reusable Plastic Travel Mug/Cup/Tumbler Grande Medium 16oz 473ml
- Price
- £8.96
- Rating
- 4.2/5
- Reviews
- 1,557
- Age
- 12y ago

STARBUCKS Summer 2022 Swirl Purple Color Changing Reusable 24oz Cold Cup
- Price
- £12.51
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 3y ago

STARBUCKS Reusable Plastic Travel Eco Pink Hot Cup/Mug/Tumbler Sakura Cherry Blossom Spring 2026 Grande Medium 16oz 473ml
- Price
- £12.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Trending
90-day click momentum
STARBUCKS Summer 2026 Floral Flowers Reusable 24oz 709ml Venti Eco-Friendly Reusbable Cold Cup
- Price
- £15.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

STARBUCKS Hot Tropic Haze Reusable Plastic Travel Eco Cup/Mug/Tumbler Summer 2026 Grande Medium 16oz 473ml
- Price
- £11.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

STARBUCKS Reusable Plastic Travel Eco Pink Hot Cup/Mug/Tumbler Sakura Cherry Blossom Spring 2026 Grande Medium 16oz 473ml
- Price
- £12.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Zhixan Bear Glass Cup 20oz Borosilicate Glass Tumbler Straw Lid
- Price
- £9.93
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 7mo ago

STARBUCKS Spring 2026 Sakura Cherry Blossom Reusable 24oz Venti Cold Cup
- Price
- £16.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Newest
by launch date
STARBUCKS Hot Tropic Haze Reusable Plastic Travel Eco Cup/Mug/Tumbler Summer 2026 Grande Medium 16oz 473ml
- Price
- £11.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

STARBUCKS Summer 2026 Floral Flowers Reusable 24oz 709ml Venti Eco-Friendly Reusbable Cold Cup
- Price
- £15.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

STARBUCKS Reusable Plastic Travel Eco Pink Hot Cup/Mug/Tumbler Sakura Cherry Blossom Spring 2026 Grande Medium 16oz 473ml
- Price
- £12.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

STARBUCKS Spring 2026 Sakura Cherry Blossom Reusable 24oz Venti Cold Cup
- Price
- £16.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Zhixan Bear Glass Cup 20oz Borosilicate Glass Tumbler Straw Lid
- Price
- £9.93
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
0%
- STARBUCKS89%
- Zhixan5%
- Express Brands Direct3%
- Generic3%
- Hiqiku1%
- Open — no brand owns it (0%)
Demand
Starbucks Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked
Search terms
Top Starbucks Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- starbucks cups134K/yr
- starbucks cup57K/yr
- starbucks mug32K/yr
- starbucks merchandise21K/yr
- starbucks gifts24K/yr
- starbucks tumbler10K/yr
- starbucks iced coffee cup6K/yr
- starbucks coffee cup11K/yr
- starbucks mugs13K/yr
- starbucks travel mug13K/yr
Reviews and returns
What reviews say buyers love and hate about Starbucks Cups
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Love starbucks the mug is huge
Its big
Still waiting for my package to arrive it says the item was to large to be delivered
Very flimsy
is not very robust so I want to return it
Not very sturdy
Overpriced piece of tacky junk
expensive
Big expensive mug
cracked on the bottom
My only gripe is the lids dont feel like they are on secure enough and could easily come off if you were out and about
Love
Good quality drinking cups
Good quality
Great quality, recipients loved them
Exactly as shown
just what I wanted
Exactly as seen in photo
Solid dupe
Sturdy, official Starbucks cups
Great cup great value for the money
good value for money
Great colour and size
Amazing cup, love the colours
Return
0.7% Return rate 30% Fixable by listing
Love starbucks the mug is huge
Its big
Still waiting for my package to arrive it says the item was to large to be delivered
it's gotten a little worse with each use
cracked on the bottom
Overpriced piece of tacky junk
expensive
Big expensive mug
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Starbucks Cups questions
Answered from the same tracked data.









