How competitive is the Starbucks Cups niche on Amazon United Kingdom?

5 brands and 25 sellers compete in Starbucks Cups on Amazon United Kingdom. The top 5 Starbucks Cups products take 51% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Starbucks Cups niche?

Starbucks Cups sells for £15.59 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.93–£33.25. The average incumbent carries 443 reviews — the moat a new listing must climb.

Starbucks Cups

brand-locked demand (top 5 brands take 100% of clicks) — Starbucks Cups doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Starbucks Cups profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Starbucks Cups is a £81K/yr Amazon United Kingdom market (375K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Starbucks Cups: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.7% over the last 90 days and 1.4% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr5K

Search volume / yr-3.7%375K

Conversion rate1.4%

Avg price£15.59

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 25

Top-5 product click share51%

Open market0%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Top Starbucks Cups products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

STARBUCKS 1 Pack - Reusable Frosted Cup with Lid and Green Straw with Lid 23 fl oz Matte White

Price: £10.23
Rating: 4.4/5
Reviews: 524
Age: 4y ago

Starbucks 2 Pack Bundle - Reusable Frosted 24 oz Cold Cups with Lid and Green Straw w/Stopper

Price: £13.60
Rating: 4.5/5
Reviews: 445
Age: 3y ago

Starbucks White Reusable Plastic Travel Mug/Cup/Tumbler Grande Medium 16oz 473ml

Price: £8.96
Rating: 4.2/5
Reviews: 1,557
Age: 12y ago

STARBUCKS Summer 2022 Swirl Purple Color Changing Reusable 24oz Cold Cup

Price: £12.51
Rating: 4.4/5
Reviews: 163
Age: 3y ago

STARBUCKS Reusable Plastic Travel Eco Pink Hot Cup/Mug/Tumbler Sakura Cherry Blossom Spring 2026 Grande Medium 16oz 473ml

Price: £12.64
Rating: 5.0/5
Reviews: 2
Age: 3mo ago

Newest

by launch date

STARBUCKS Hot Tropic Haze Reusable Plastic Travel Eco Cup/Mug/Tumbler Summer 2026 Grande Medium 16oz 473ml

Price: £11.15
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

STARBUCKS Summer 2026 Floral Flowers Reusable 24oz 709ml Venti Eco-Friendly Reusbable Cold Cup

Price: £15.08
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

STARBUCKS Reusable Plastic Travel Eco Pink Hot Cup/Mug/Tumbler Sakura Cherry Blossom Spring 2026 Grande Medium 16oz 473ml

Price: £12.64
Rating: 5.0/5
Reviews: 2
Age: 3mo ago

STARBUCKS Spring 2026 Sakura Cherry Blossom Reusable 24oz Venti Cold Cup

Price: £16.14
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Zhixan Bear Glass Cup 20oz Borosilicate Glass Tumbler Straw Lid

Price: £9.93
Rating: 4.3/5
Reviews: 7
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

STARBUCKS89%
Zhixan5%
Express Brands Direct3%
Generic3%
Hiqiku1%
Open — no brand owns it (0%)

Starbucks Cups demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume375KCVR1.4%Products29Brands5Top 5 Brands100%OOS Rate10.3%Rating4.4★Reviews443Avg BSR#1,074

Top Starbucks Cups search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

starbucks cups134K/yr +3.3%1.1% conv.
starbucks cup57K/yr -10.2%1.4% conv.
starbucks mug32K/yr -28.3%0.7% conv.
starbucks merchandise21K/yr -11.5%0.3% conv.
starbucks gifts24K/yr +36.3%0.3% conv.
starbucks tumbler10K/yr -1.2%0.2% conv.
starbucks iced coffee cup6K/yr +86.6%1.4% conv.
starbucks coffee cup11K/yr -21.2%1.1% conv.
starbucks mugs13K/yr -15.6%0.2% conv.
starbucks travel mug13K/yr -27.9%0.8% conv.

What reviews say buyers love and hate about Starbucks Cups

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Quality-Overall29%

“Good quality drinking cups”

Advertised Vs Actual Product10%

“Exactly as shown”

Strength10%

“Solid dupe”

Value For Money7%

“Great cup great value for the money”

Color7%

“Great colour and size”

What buyers complain about

79% of reviews

Size-Overall25%

“Love starbucks the mug is huge”

Strength21%

“Very flimsy”

Value For Money17%

“Overpriced piece of tacky junk”

Durability8%

“cracked on the bottom”

Grip4%

“My only gripe is the lids dont feel like they are on secure enough and could easily come off if you were out and about”

Starbucks Cups return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

16%

2Quality-Overall

11%

3Ease Of Use

4Durability

5Value For Money

Common Starbucks Cups questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Starbucks Cups 43/100 on Amazon United Kingdom — Skip it. The niche generates £81K/yr across 29 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -3.7% over the last 90 days.

Starbucks Cups buyers on Amazon United Kingdom complain most about Size-Overall, Strength, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.7%.