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Star Wars Christmas Decorations

Fail

The top 5 products take 100% of clicks, so Star Wars Christmas Decorations is a Fail.

Flapen Score
23
23 / 100
Ranks 5,715 of 5,777 Home & Garden niches · −28 vs the category median of 51
Market size
£9K/yr47K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 10 sellers

Flapen Score

Star Wars Christmas Decorations against its category

The dotted line is the Home & Garden average. Past it, Star Wars Christmas Decorations is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Christmas Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars Christmas Decorations 47K times last year and spent an estimated £9K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
2.0%
Market size, estimated
£9Ka year
Peak month
December41.1× the quietest month
Top search term
star wars ornaments6K searches a year

02 · Price

A sale here is worth £9.71.

Listings sell for £9.71 on average, from £5.99 to £12.34. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £9.71 that is £0 to £971 a year per listing.

Average price
£9.71under the $15 to $100 sweet spot
Price range
£5.99–£12.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£971
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #310 within Seasonal Décor. It carries 959 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
13.1%
Average rank
#310in Seasonal Décor
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
959per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Star Wars Christmas Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

10

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Numskull44%
  • Nemesis Now31%
  • Hallmark26%

Demand

Star Wars Christmas Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 41.1×

Search terms

Top Star Wars Christmas Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • star wars ornaments6K/yr
  • star wars christmas decorations17K/yr
  • star wars christmas11K/yr
  • star wars baubles4K/yr
  • star wars christmas tree decorations5K/yr
  • star wars tree topper3K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Christmas Decorations

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Gifting Purpose”
1.0%of orders come back
“Cute gift”
A buyer, on “Gifting Purpose”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Star Wars Christmas Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data