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Star Paper

Fail

Prices span $2.38–$9.40, mostly outside the sweet spot, so Star Paper is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£17K/yr52K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
46%top-5 click share · 25 brands · 31 sellers

Flapen Score

Star Paper against its category

The dotted line is the Home & Garden average. Past it, Star Paper is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Paper 52K times last year and spent an estimated £17K. The top 5 brands take 53% of clicks. Demand peaks in Feb–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
6.6%
Market size, estimated
£17Ka year
Peak month
February2.6× the quietest month
Top search term
paper star strips23K searches a year

02 · Price

A sale here is worth £5.02.

Listings sell for £5.02 on average, from £2.38 to £9.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £5.02 that is £502 to £1K a year per listing.

Average price
£5.02under the $15 to $100 sweet spot
Price range
£2.38–£9.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£502–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #99 within Paper & Paper Crafts. It carries 58 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
18.3%
Average rank
#99in Paper & Paper Crafts
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
58per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Star Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£692£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

25 falling

Sellers

31

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

46%

Top 20: 89%

Open market

42%

  • XWYDZ14%
  • OFFCUP13%
  • Rjayaa11%
  • Daofen8%
  • URROMA7%
  • Jiaoaijie5%

Demand

Star Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Star Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper star strips23K/yr
  • star paper12K/yr
  • paper strips10K/yr
  • star paper strips5K/yr
  • paper star paper2K/yr

Reviews and returns

What reviews say buyers love and hate about Star Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality16%+0.20

However, the paper is quite thin

I was expecting the paper to be a bit thicker

paper is a bit prone to ripping if you pull it too hard

Thickness11%−0.16

I was expecting the paper to be a bit thicker

Too thin for stars

the strips are too tiny not even 1cm thick

Instructions/User Manual/Troubleshooting9%−0.03

Not the easiest of instructions to follow

These come with no real instructions. there are images on the bag

Thin6%−0.08

Too thin to make decent stars

3D Effect4%−0.04

Love

Paper Quality28%+0.20

Beautiful paper

Good paper easy to fold

Good quality paper

Color16%+1.60

The colours were great

lovely colours

Lovely bright colours

Ease Of Use15%+0.38

easy to use

making them easy to fold

Easy once you get the hang of it

Quality-Overall10%+1.16

Good quality

all round good product

Really good quality

Size-Overall6%+0.37

Good size

Perfect, fit for purpose

Return

0.2% Return rate 28% Fixable by listing

Size-Overall28%█▁▁▁▁▃

the strips are too tiny not even 1cm thick

Tiny

Thin28%▁█▁▁▁█

Too thin to make decent stars

Paper Quality25%▁▅█▁▁▂

However, the paper is quite thin

I was expecting the paper to be a bit thicker

paper is a bit prone to ripping if you pull it too hard

Brightness/Shine/Glow6%

I was so sad that these didn't actually glow in the dark

Definitely don't glow in the dark

Soft Feel6%▁▁▁█▁▁

FAQ

Common Star Paper questions

Answered from the same tracked data.