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Star Cookie Cutters

Fail

Prices span $2.00–$5.08, mostly outside the sweet spot, so Star Cookie Cutters is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£42K/yr82K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
60%top-5 click share · 19 brands · 48 sellers

Flapen Score

Star Cookie Cutters against its category

The dotted line is the Home & Garden average. Past it, Star Cookie Cutters is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Cookie Cutters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Cookie Cutters 82K times last year and spent an estimated £42K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
13.9%
Market size, estimated
£42Ka year
Peak month
December16.9× the quietest month
Top search term
star cutter21K searches a year

02 · Price

A sale here is worth £3.67.

Listings sell for £3.67 on average, from £2.00 to £5.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.67 that is £918 to £2K a year per listing.

Average price
£3.67under the $15 to $100 sweet spot
Price range
£2.00–£5.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£918–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #701 within Bakeware. It carries 315 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#701in Bakeware
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
315per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Star Cookie Cutters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

19 falling

Sellers

48

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

35%

  • PME28%
  • Apausvcm11%
  • Colourworks9%
  • KALAIEN6%
  • ERCHUTH6%
  • MIUTME5%

Demand

Star Cookie Cutters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.9×

Search terms

Top Star Cookie Cutters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star cutter21K/yr
  • star cookie cutter22K/yr
  • star cutters6K/yr
  • mini star cutter5K/yr
  • small star cutter6K/yr
  • star cookie cutters5K/yr
  • star cookie cutter set4K/yr
  • star shaped cookie cutter3K/yr
  • star cutters for baking7K/yr
  • star pastry cutter3K/yr

Reviews and returns

What reviews say buyers love and hate about Star Cookie Cutters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%−0.37

Got caught on these - they are really small

Very small cutters

a smaller in size than anticipated

Strength7%−0.03

Not that sturdy for tougher type doughs

Love

Quality-Overall35%+1.71

Good quality

Great product

Otherwise a good product

Value For Money17%−0.04

Great value

Good value

Great value for money though

Advertised Vs Actual Product11%+1.01

arrived as expected

As described

Good, just like on the picture

Ease Of Use10%+0.88

Easy to use

Great and easy to use :

Size-Overall10%−0.37

Decent selection and sizes

lots of sizes of stars

Great variety of sizes

Return

0.7% Return rate 86% Fixable by listing

Size-Overall83%▆▇▇▇▆█

Got caught on these - they are really small

Very small cutters

a smaller in size than anticipated

Strength5%█▁▁▃▄▁

Not that sturdy for tougher type doughs

Quality-Overall5%▁▄█▆▅▁
Advertised Vs Actual Product3%▅▃▁▁█▁
Material Quality1%▁▁▁▁█▁

FAQ

Common Star Cookie Cutters questions

Answered from the same tracked data.