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Star Cookie Cutters

Fail

Prices span $2.00–$5.08, mostly outside the sweet spot, so Star Cookie Cutters is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£42K/yr82K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
60%top-5 click share · 19 brands · 48 sellers

Flapen Score

Star Cookie Cutters against its category

The dotted line is the Home & Garden average. Past it, Star Cookie Cutters is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Cookie Cutters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Cookie Cutters 82K times last year and spent an estimated £42K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
13.9%
Market size, estimated
£42Ka year
Peak month
December16.9× the quietest month
Top search term
star cutter21K searches a year

02 · Price

A sale here is worth £3.67.

Listings sell for £3.67 on average, from £2.00 to £5.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.67 that is £918 to £2K a year per listing.

Average price
£3.67under the $15 to $100 sweet spot
Price range
£2.00–£5.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£918–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #701 within Bakeware. It carries 315 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#701in Bakeware
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
315per listing
Listings tracked
19

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Star Cookie Cutters products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

19 falling

Sellers

48

Est. top-5 brand share

60%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

35%

  • PME28%
  • Apausvcm11%
  • Colourworks9%
  • KALAIEN6%
  • ERCHUTH6%
  • MIUTME5%

Demand

Star Cookie Cutters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.9×

Search terms

Top Star Cookie Cutters search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • star cutter21K/yr
  • star cookie cutter22K/yr
  • star cutters6K/yr
  • mini star cutter5K/yr
  • small star cutter6K/yr
  • star cookie cutters5K/yr
  • star cookie cutter set4K/yr
  • star shaped cookie cutter3K/yr
  • star cutters for baking7K/yr
  • star pastry cutter3K/yr

Reviews and returns

What reviews say buyers love and hate about Star Cookie Cutters

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
67%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Got caught on these - they are really small”
A buyer, on “Size-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Star Cookie Cutters questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data