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Stanley Straw

Maybe

Returns run at only 0.6% of orders. But products sell for $6.76 on average, outside the sweet spot, so Stanley Straw is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£191K/yr243K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
67%top-5 click share · 12 brands · 43 sellers

Flapen Score

Stanley Straw against its category

The dotted line is the Home & Garden average. Past it, Stanley Straw is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Straw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Straw 243K times last year and spent an estimated £191K. The top 5 brands take 78% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
11.6%
Market size, estimated
£191Ka year
Peak month
January1.6× the quietest month
Top search term
stanley straw93K searches a year

02 · Price

A sale here is worth £6.76.

Listings sell for £6.76 on average, from £2.71 to £24.13. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £6.76 that is £7K to £8K a year per listing.

Average price
£6.76under the $15 to $100 sweet spot
Price range
£2.71–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #100 within Barware. It carries 1,013 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#100in Barware
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,013per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Stanley Straw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

43

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • MOETYANG25%
  • Nuqin20%
  • STANLEY12%
  • Fzrdohu11%
  • ALINK9%
  • Torveen6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Stanley Straw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Stanley Straw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley straw93K/yr
  • stanley cup straw60K/yr
  • stanley straws28K/yr
  • stanley replacement straw6K/yr
  • straws for stanley cup9K/yr
  • stanley cup straws11K/yr
  • straw for stanley cup8K/yr
  • stanley straw replacement7K/yr
  • tumbler straw5K/yr
  • replacement stanley straw5K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Straw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall53%−0.20

Didnt fit the cup as suggested

Doesn't fit

they were too small

Advertised Vs Actual Product12%−0.08

False advertising

These straws are not compatible with a 30oz ice flow Stanley cup, as advertised

Thickness6%−0.04

These are too skinny for the Stanley cup

It doesnt fit properly with the Stanley as it is too thin

Compatibility-Overall6%−0.02

Doesn't work with the Stanley I have

Durability3%

constantly fall out

Love

Size-Overall27%−0.20

Fit perfect

The set are a great fit

Fits my Stanley perfectly

Ease Of Cleaning15%+1.63

The cleaning brush is brilliant

easy to clean with the brush

Easy to clean

Value For Money9%+0.86

Excellent value for money

Value

These are great value

Quality-Overall8%+0.75

Great straws

Great quality

good quality so

Advertised Vs Actual Product8%−0.08

Just what I wanted

Does the job

As described

Return

0.6% Return rate 87% Fixable by listing

Size-Overall82%▇▇▇█▇▇

Didnt fit the cup as suggested

Doesn't fit

they were too small

Compatibility-Overall5%█▄▁▃▆█

Doesn't work with the Stanley I have

Advertised Vs Actual Product3%█▅▅▁▃▃

False advertising

These straws are not compatible with a 30oz ice flow Stanley cup, as advertised

Thickness2%▇▃▁▃▆█

These are too skinny for the Stanley cup

It doesnt fit properly with the Stanley as it is too thin

Thin2%▇▁█▃▁▄

FAQ

Common Stanley Straw questions

Answered from the same tracked data.