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Stanley Snack Tray

Fail

Shoppers spend only $916 a year here, so Stanley Snack Tray is a Fail.

Flapen Score
29
29 / 100
Ranks 5,595 of 5,777 Home & Garden niches · −22 vs the category median of 51
Market size
£916/yr11K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
77%top-5 click share · 9 brands · 12 sellers

Flapen Score

Stanley Snack Tray against its category

The dotted line is the Home & Garden average. Past it, Stanley Snack Tray is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Snack Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Snack Tray 11K times last year and spent an estimated £916. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £916 a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
1.4%
Market size, estimated
£916a year
Peak month
January3.3× the quietest month
Top search term
stanley snack tray5K searches a year

02 · Price

A sale here is worth £5.77.

Listings sell for £5.77 on average, from £3.80 to £8.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £5.77 that is £0 to £577 a year per listing.

Average price
£5.77under the $15 to $100 sweet spot
Price range
£3.80–£8.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£577
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 71.2% of listings are out of stock. The average listing ranks #20,775 within Dishware & Serving Pieces. It carries 35 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
71.2%
Average rank
#20,775in Dishware & Serving Pieces
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Stanley Snack Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£92£183£275£366110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 falling

Sellers

12

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

13%

  • BAG.IT29%
  • Tomedeks16%
  • Tuilful14%
  • Xzyden14%
  • IYEREER8%
  • WALLFID6%
  • Open — no brand owns it (3 brands, 13%)

Demand

Stanley Snack Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Stanley Snack Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley snack tray5K/yr
  • stanley cup snack tray3K/yr
  • stanley tray779/yr
  • stanley snack bowl531/yr
  • snack tray for stanley cup734/yr
  • stanley cup tray678/yr
  • stanley cup snack bowl199/yr
  • snack bowl for stanley cup234/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Snack Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Return

3.7% Return rate 71% Fixable by listing

Size-Overall71%▅█▁█▅▆
Weight Heavy7%▁▁▁▁█▁
Maintenance And Repair7%█▁▁▁▁▁
Compatibility-Overall7%▁▁▁▁▁█
Quality-Overall7%▁▁▁▁█▁

FAQ

Common Stanley Snack Tray questions

Answered from the same tracked data.