Stanley Iceflow

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £281K a year.

Searches, last 12 months

458K

Growth, 90 days vs prior 90

+68.1%

Conversion, latest week

1.8%

Market size, estimated

£281Ka year

Top search term

stanley flip straw154K searches a year

Listings sell for £33.51 on average, from £26.92 to £49.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £33.51 that is £3K to £8K a year per listing.

Average price

£33.51inside the $15 to $100 sweet spot

Price range

£26.92–£49.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£3K–£8K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

53% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #133 within Vacuum Flasks. It carries 2,896 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

88%

Out of stock, average day

9.4%

Average rank

#133in Vacuum Flasks

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,896per listing

Listings tracked

17

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

27 months