How competitive is the Stanley Food Flask niche on Amazon United Kingdom?

2 brands and 63 sellers compete in Stanley Food Flask on Amazon United Kingdom. The top 5 Stanley Food Flask products take 89% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Stanley Food Flask niche?

Stanley Food Flask sells for £24.42 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £16.71–£31.22. The average incumbent carries 5,731 reviews — the moat a new listing must climb.

Stanley Food Flask

brand-locked demand (top 5 brands take 100% of clicks) — Stanley Food Flask doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Stanley Food Flask profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stanley Food Flask is a £72K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Stanley Food Flask: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.8% over the last 90 days and 3.2% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr3K

Search volume / yr-37.8%93K

Conversion rate3.2%

Avg price£24.42

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 63

Top-5 product click share89%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Top Stanley Food Flask products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz

Price: £25.55
Rating: 4.6/5
Reviews: 4,659
Age: 2y ago

STANLEY 1913 Classic Food Jar With Spork 0.4L - Hammertone Green

Price: £25.85
Rating: 4.6/5
Reviews: 4,659
Age: 6y ago

STANLEY 1913 Adventure To-Go Food Jar 0.53L - Black

Price: £21.55
Rating: 4.4/5
Reviews: 968
Age: 3y ago

STANLEY 1913 Classic Legendary Food Jar 0.7L - Hammertone Green

Price: £31.22
Rating: 4.7/5
Reviews: 2,061
Age: 7y ago

Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Duck Egg Finish - Ideal for On-the-Go Meals & Drinks

Price: £16.71
Rating: 4.6/5
Reviews: 26,139
Age: 8y ago

Newest

by launch date

STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz

Price: £25.55
Rating: 4.6/5
Reviews: 4,659
Age: 2y ago

STANLEY 1913 Adventure To-Go Food Jar 0.53L - Black

Price: £21.55
Rating: 4.4/5
Reviews: 968
Age: 3y ago

STANLEY 1913 Adventure To-Go Food Jar 0.53L - Polar

Price: £24.39
Rating: 4.4/5
Reviews: 968
Age: 3y ago

STANLEY 1913 Classic Food Jar With Spork 0.4L - Hammertone Green

Price: £25.85
Rating: 4.6/5
Reviews: 4,659
Age: 6y ago

STANLEY 1913 Classic Food Jar With Spork 0.4L - Matte Black

Price: £29.04
Rating: 4.6/5
Reviews: 4,659
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

STANLEY94%
Thermos6%
Open — no brand owns it (0%)

Stanley Food Flask demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR3.2%Products8Brands2Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews5,731Avg BSR#223

Top Stanley Food Flask search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stanley food flask41K/yr -35.1%2.9% conv.
stanley food jar19K/yr -12.4%3.3% conv.
stanley food7K/yr +6.1%1.1% conv.
food flask stanley5K/yr -56.9%2.2% conv.
stanley soup flask8K/yr -60.4%5.9% conv.
stanley food jars & storage3K/yr -22.9%0.5% conv.
stanley hot food flask3K/yr -62.7%5.0% conv.
stanley food flasks for hot food6K/yr -96.1%8.1% conv.

What reviews say buyers love and hate about Stanley Food Flask

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Quality-Overall28%

“Good quality build as usual for Stanley”

Value For Money11%

“great value for money”

Heating9%

“Keeps the food hot”

Size-Overall7%

“Its a good size”

Leak-Proof7%

“Totally leakproof”

What buyers complain about

90% of reviews

Value For Money22%

“not cheap”

Heating15%

“Stopped maintaining heat”

Advertised Vs Actual Product14%

“1 star to the evil marketing”

Quality-Overall13%

“Not the best”

Leak-Proof7%

“My flask leaks”

Stanley Food Flask return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

58%

2Color

3Leak-Proof

4Warmth

5Handle Quality

Common Stanley Food Flask questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stanley Food Flask 31/100 on Amazon United Kingdom — Skip it. The niche generates £72K/yr across 8 tracked products. Search demand moved -37.8% over the last 90 days.

Stanley Food Flask buyers on Amazon United Kingdom complain most about Value For Money, Heating, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 1.7%.