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Stanley Food Flask

Fail

The top 5 brands take 100% of clicks, so Stanley Food Flask is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£72K/yr93K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
89%top-5 click share · 2 brands · 63 sellers

Flapen Score

Stanley Food Flask against its category

The dotted line is the Home & Garden average. Past it, Stanley Food Flask is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Food Flask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Food Flask 93K times last year and spent an estimated £72K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
3.2%
Market size, estimated
£72Ka year
Top search term
stanley food flask41K searches a year

02 · Price

A sale here is worth £24.42.

Listings sell for £24.42 on average, from £16.71 to £31.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £24.42 that is £2K to £6K a year per listing.

Average price
£24.42inside the $15 to $100 sweet spot
Price range
£16.71–£31.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Vacuum Flasks. It carries 5,731 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#223in Vacuum Flasks
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,731per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Stanley Food Flask products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

63

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • STANLEY94%
  • Thermos6%
  • Open — no brand owns it (0%)

Demand

Stanley Food Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8× · 9 of 12 months tracked

Search terms

Top Stanley Food Flask search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stanley food flask41K/yr
  • stanley food jar19K/yr
  • stanley food7K/yr
  • food flask stanley5K/yr
  • stanley soup flask8K/yr
  • stanley food jars & storage3K/yr
  • stanley hot food flask3K/yr
  • stanley food flasks for hot food6K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Food Flask

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Value For Money”
1.7%of orders come back
“not cheap”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stanley Food Flask questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data