Stanley Food Flask
FailThe top 5 brands take 100% of clicks, so Stanley Food Flask is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £72K/yr93K searches / yr
- 90-day growth
- -37.8%search demand this quarter
- Competition
- 89%top-5 click share · 2 brands · 63 sellers
Flapen Score
Stanley Food Flask against its category
The dotted line is the Home & Garden average. Past it, Stanley Food Flask is stronger. Inside it, weaker.
Market
The Stanley Food Flask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stanley Food Flask 93K times last year and spent an estimated £72K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -37.8%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £72Ka year
- Top search term
- stanley food flask41K searches a year
02 · Price
A sale here is worth £24.42.
Listings sell for £24.42 on average, from £16.71 to £31.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £24.42 that is £2K to £6K a year per listing.
- Average price
- £24.42inside the $15 to $100 sweet spot
- Price range
- £16.71–£31.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Vacuum Flasks. It carries 5,731 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #223in Vacuum Flasks
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,731per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Stanley Food Flask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz
- Price
- £25.55
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 2y ago

STANLEY 1913 Classic Food Jar With Spork 0.4L - Hammertone Green
- Price
- £25.85
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 6y ago

STANLEY 1913 Adventure To-Go Food Jar 0.53L - Black
- Price
- £21.55
- Rating
- 4.4/5
- Reviews
- 968
- Age
- 3y ago

STANLEY 1913 Classic Legendary Food Jar 0.7L - Hammertone Green
- Price
- £31.22
- Rating
- 4.7/5
- Reviews
- 2,061
- Age
- 7y ago

Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Duck Egg Finish - Ideal for On-the-Go Meals & Drinks
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 26,139
- Age
- 8y ago
Trending
90-day click momentum
STANLEY 1913 Adventure To-Go Food Jar 0.53L - Black
- Price
- £21.55
- Rating
- 4.4/5
- Reviews
- 968
- Age
- 3y ago

STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz
- Price
- £25.55
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 2y ago

Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Duck Egg Finish - Ideal for On-the-Go Meals & Drinks
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 26,139
- Age
- 8y ago

STANLEY 1913 Classic Food Jar With Spork 0.4L - Hammertone Green
- Price
- £25.85
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 6y ago

STANLEY 1913 Classic Legendary Food Jar 0.7L - Hammertone Green
- Price
- £31.22
- Rating
- 4.7/5
- Reviews
- 2,061
- Age
- 7y ago
Newest
by launch date
STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz
- Price
- £25.55
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 2y ago

STANLEY 1913 Adventure To-Go Food Jar 0.53L - Black
- Price
- £21.55
- Rating
- 4.4/5
- Reviews
- 968
- Age
- 3y ago

STANLEY 1913 Adventure To-Go Food Jar 0.53L - Polar
- Price
- £24.39
- Rating
- 4.4/5
- Reviews
- 968
- Age
- 3y ago

STANLEY 1913 Classic Food Jar With Spork 0.4L - Hammertone Green
- Price
- £25.85
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 6y ago

STANLEY 1913 Classic Food Jar With Spork 0.4L - Matte Black
- Price
- £29.04
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- STANLEY94%
- Thermos6%
- Open — no brand owns it (0%)
Demand
Stanley Food Flask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8× · 9 of 12 months tracked
Search terms
Top Stanley Food Flask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stanley food flask41K/yr
- stanley food jar19K/yr
- stanley food7K/yr
- food flask stanley5K/yr
- stanley soup flask8K/yr
- stanley food jars & storage3K/yr
- stanley hot food flask3K/yr
- stanley food flasks for hot food6K/yr
Reviews and returns
What reviews say buyers love and hate about Stanley Food Flask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not cheap
Expensive
At first I thought this was rather expensive
Stopped maintaining heat
Does not keep food hot
No heat Retention
1 star to the evil marketing
False description in advertisement
Misleading marketing
Not the best
Poor quality
My flask leaks
It leaks and I cant find support
Love
Good quality build as usual for Stanley
Excellent quality and perfect size for a decent lunch
Excellent product
great value for money
Great price
Worth it
Keeps the food hot
Keeps it warm
Warm was fine
Its a good size
perfect size for a decent lunch
Extremely handy size
Totally leakproof
cycle in - no leaks so far
it is leak proof though
Return
1.7% Return rate 75% Fixable by listing
the lids alsd dont fit
My flask leaks
It leaks and I cant find support
without the handle
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stanley Food Flask questions
Answered from the same tracked data.









