stanley food flask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£24.42avg listing price — sweet spot $15–$100
Price range
Incredible£16.71–£31.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,730.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad£72K£72K/yr · 93K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stanley food flask is a £72K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
stanley food flask market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £61K–£73K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- STANLEY94%
- Thermos6%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 39 weeks — -37.8% search growth over the last 90 days.Top stanley food flask search terms
- stanley food flask41K/yr
- stanley food jar19K/yr
- stanley food7K/yr
- food flask stanley5K/yr
- stanley soup flask8K/yr
- stanley food jars & storage3K/yr
- stanley hot food flask3K/yr
- stanley food flasks for hot food6K/yr
Top stanley food flask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz
STANLEY£25.554.6★4,659 rev
STANLEY 1913 Classic Food Jar With Spork 0.4L - Hammertone Green
STANLEY£25.854.6★4,659 rev
STANLEY 1913 Adventure To-Go Food Jar 0.53L - Black
STANLEY£21.554.4★968 rev
STANLEY 1913 Classic Legendary Food Jar 0.7L - Hammertone Green
STANLEY£31.224.7★2,061 rev
Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Duck Egg Finish - Ideal for On-the-Go Meals & Drinks
Thermos£16.714.6★26,139 rev
Newest
by launch dateSTANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz
STANLEY£25.554,659 rev
STANLEY 1913 Adventure To-Go Food Jar 0.53L - Black
STANLEY£21.55968 rev
STANLEY 1913 Adventure To-Go Food Jar 0.53L - Polar
STANLEY£24.39968 rev
STANLEY 1913 Classic Food Jar With Spork 0.4L - Hammertone Green
STANLEY£25.854,659 rev
STANLEY 1913 Classic Food Jar With Spork 0.4L - Matte Black
STANLEY£29.044,659 rev
Trending
90-day click momentumSTANLEY 1913 Adventure To-Go Food Jar 0.53L - Black
STANLEY£21.554.4★
STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz
STANLEY£25.554.6★
Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Duck Egg Finish - Ideal for On-the-Go Meals & Drinks
Thermos£16.714.6★
STANLEY 1913 Classic Food Jar With Spork 0.4L - Hammertone Green
STANLEY£25.854.6★
STANLEY 1913 Classic Legendary Food Jar 0.7L - Hammertone Green
STANLEY£31.224.7★
What buyers say about stanley food flask
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality build as usual for Stanley”
“great value for money”
“Keeps the food hot”
“Its a good size”
“Totally leakproof”
“Keeps contents very hot for a long time”
“Robust + Reliable”
“Love the colour”
“The best thermos”
“Warming”
What buyers complain about
“not cheap”
“Stopped maintaining heat”
“1 star to the evil marketing”
“Not the best”
“My flask leaks”
“without the handle”
“Doesnt do the job”
“the lids alsd dont fit”
“Very bad design”
“didn't last”
Top return reasons
Common questions
- Is stanley food flask profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 8 tracked products. 90-day search growth is -37.8%. Flapen's verdict: Skip it (31/100).
- How competitive is the stanley food flask niche?
- 2 brands and 63 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stanley food flask?
- Top complaints mined from reviews: Value For Money, Heating, Advertised Vs Actual Product. The return rate is 1.7%.
- What does it cost to enter the stanley food flask niche?
- Listings span £16.71–£31.22; the average listing price is £24.42 (sweet spot $15–$100). The average incumbent carries 5,731 reviews — the moat a new listing must climb.