Stanley Flask
FailThe top 5 brands take 100% of clicks, so Stanley Flask is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £150K/yr269K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 50%top-5 click share · 2 brands · 125 sellers
Flapen Score
Stanley Flask against its category
The dotted line is the Home & Garden average. Past it, Stanley Flask is stronger. Inside it, weaker.
Market
The Stanley Flask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stanley Flask 269K times last year and spent an estimated £150K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £150Ka year
- Top search term
- stanley flask194K searches a year
02 · Price
A sale here is worth £28.64.
Listings sell for £28.64 on average, from £15.37 to £48.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £28.64 that is £3K to £7K a year per listing.
- Average price
- £28.64inside the $15 to $100 sweet spot
- Price range
- £15.37–£48.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #461 within Vacuum Flasks. It carries 12,676 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #461in Vacuum Flasks
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,676per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Stanley Flask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stanley 1913 Classic Legendary Thermal Flask 1L - Keeps 24 Hours Hot Or Cold - Stainless Steel Insulated Bottle - BPA-Free - Dishwasher Safe - Leakproof Lid Serves As A Cup - Hammertone Green
- Price
- £30.79
- Rating
- 4.6/5
- Reviews
- 22,079
- Age
- 17y ago

Stanley 1913 Classic Legendary Thermal Flask 1.9L - Keeps 32 Hours Hot Or Cold - Stainless Steel Insulated Bottle - BPA-Free - Dishwasher Safe - Leakproof Lid Serves As A Cup - Hammertone Green
- Price
- £37.66
- Rating
- 4.6/5
- Reviews
- 22,079
- Age
- 20y ago

Stanley 1913 Classic Legendary Thermal Flask 1.0L - Hammertone Green
- Price
- £30.41
- Rating
- 4.7/5
- Reviews
- 3,093
- Age
- 7y ago

Stanley 1913 Classic Legendary Thermal Flask 1.4L - Hammertone Green
- Price
- £33.78
- Rating
- 4.6/5
- Reviews
- 5,094
- Age
- 7y ago

Stanley 1913 Classic Legendary Thermal Flask 0.75L - Plum
- Price
- £25.32
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 1y ago
Trending
90-day click momentum
Stanley 1913 Adventure to-Go Thermal Flask 0.75L - Frost
- Price
- £21.57
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 11mo ago

Stanley 1913 Classic Legendary Thermal Flask 2.3L - Hammertone Green
- Price
- £48.30
- Rating
- 4.6/5
- Reviews
- 24,808
- Age
- 3y ago

Stanley 1913 Classic Legendary Thermal Flask 0.75L - Plum
- Price
- £25.32
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 1y ago

Stanley 1913 Aerolight Transit Travel Mug 0.47L - Rose Quartz
- Price
- £27.63
- Rating
- 4.6/5
- Reviews
- 6,531
- Age
- 1y ago

STANLEY 1913 Quencher H2.0 Flowstate Tumbler 1.2L - Cold for 11 Hours - Iced for 48 Hours - Metal Water Bottle with Straw Handle and Lid - Dishwasher Safe - Travel Mug for Cold Drinks - Rose Quartz
- Price
- £35.29
- Rating
- 4.5/5
- Reviews
- 11,484
- Age
- 2y ago
Newest
by launch date
Stanley 1913 Adventure to-Go Thermal Flask 0.75L - Frost
- Price
- £21.57
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 11mo ago

Stanley 1913 Aerolight Transit Travel Mug 0.47L - Rose Quartz
- Price
- £27.63
- Rating
- 4.6/5
- Reviews
- 6,531
- Age
- 1y ago

Stanley 1913 Aerolight Transit Travel Mug 0.35L - Keeps 4 Hours Hot - 6 Hours Cold - Dishwasher Safe - Leakproof - Car Cup Holder Compatible - Insulated Coffee Cup - Hammertone Green
- Price
- £25.53
- Rating
- 4.6/5
- Reviews
- 6,531
- Age
- 1y ago

Stanley 1913 Classic Legendary Thermal Flask 1.4L - Hammertone Lake
- Price
- £31.58
- Rating
- 4.6/5
- Reviews
- 24,808
- Age
- 1y ago

Stanley 1913 Classic Legendary Thermal Flask 0.75L - Plum
- Price
- £25.32
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
125
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
0%
- STANLEY95%
- Thermos5%
Demand
Stanley Flask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8× · 10 of 12 months tracked
Search terms
Top Stanley Flask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stanley flask194K/yr
- stanley thermos25K/yr
- stanley thermos flask14K/yr
- stanley flask hot drinks17K/yr
- flask stanley7K/yr
- stanley flasks6K/yr
- stanley flask 1l5K/yr
Reviews and returns
What reviews say buyers love and hate about Stanley Flask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The entire unit heats up
Stopped maintaining heat
only to discover it was luke warm
not cheap
Overpriced
You may not like the price
Failed within 11 months after less than a dozen outings
My one broke very quickly
didn't last
But needed a larger
A shame that the cup is on the small side
very big in size
Cap don't fit to good had a couple of leaks
is not leakproof
leaks
Love
Amazing quality
Its a good-quality cup that does its job really well
It is a good quality flask
Good value for money
Money well spent
Well worth it
Excellent heat retention and build quality,
This keeps things hot for hours
retains the heat for hours
no leak
This does not leak- perfect to just chuck in your bag
Leak proof
Keeps everything beautifully hot
Hot or cold they are the best
Standard, good value stays warm for a long time
Return
1.9% Return rate 73% Fixable by listing
But needed a larger
A shame that the cup is on the small side
very big in size
Cap don't fit to good had a couple of leaks
is not leakproof
leaks
The entire unit heats up
Stopped maintaining heat
only to discover it was luke warm
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stanley Flask questions
Answered from the same tracked data.









