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Stanley Flask

Fail

The top 5 brands take 100% of clicks, so Stanley Flask is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£150K/yr269K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
50%top-5 click share · 2 brands · 125 sellers

Flapen Score

Stanley Flask against its category

The dotted line is the Home & Garden average. Past it, Stanley Flask is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Flask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Flask 269K times last year and spent an estimated £150K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
1.9%
Market size, estimated
£150Ka year
Top search term
stanley flask194K searches a year

02 · Price

A sale here is worth £28.64.

Listings sell for £28.64 on average, from £15.37 to £48.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £28.64 that is £3K to £7K a year per listing.

Average price
£28.64inside the $15 to $100 sweet spot
Price range
£15.37–£48.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #461 within Vacuum Flasks. It carries 12,676 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#461in Vacuum Flasks
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,676per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Stanley Flask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

125

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

0%

  • STANLEY95%
  • Thermos5%

Demand

Stanley Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8× · 10 of 12 months tracked

Search terms

Top Stanley Flask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley flask194K/yr
  • stanley thermos25K/yr
  • stanley thermos flask14K/yr
  • stanley flask hot drinks17K/yr
  • flask stanley7K/yr
  • stanley flasks6K/yr
  • stanley flask 1l5K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Flask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating19%−0.11

The entire unit heats up

Stopped maintaining heat

only to discover it was luke warm

Value For Money11%+0.34

not cheap

Overpriced

You may not like the price

Durability10%−0.04

Failed within 11 months after less than a dozen outings

My one broke very quickly

didn't last

Size-Overall6%+0.62

But needed a larger

A shame that the cup is on the small side

very big in size

Leak-Proof5%

Cap don't fit to good had a couple of leaks

is not leakproof

leaks

Love

Quality-Overall21%+1.06

Amazing quality

Its a good-quality cup that does its job really well

It is a good quality flask

Value For Money10%+0.34

Good value for money

Money well spent

Well worth it

Heating9%−0.11

Excellent heat retention and build quality,

This keeps things hot for hours

retains the heat for hours

Leak-Proof7%

no leak

This does not leak- perfect to just chuck in your bag

Leak proof

Warmth7%+0.80

Keeps everything beautifully hot

Hot or cold they are the best

Standard, good value stays warm for a long time

Return

1.9% Return rate 73% Fixable by listing

Size-Overall57%▇▇███▇

But needed a larger

A shame that the cup is on the small side

very big in size

Leak-Proof6%▆█▇▅▅▅

Cap don't fit to good had a couple of leaks

is not leakproof

leaks

Color5%▆▇█▅▃▆
Weight Heavy4%▇▅▄█▅▅
Heating4%▇█▅▅▃▇

The entire unit heats up

Stopped maintaining heat

only to discover it was luke warm

FAQ

Common Stanley Flask questions

Answered from the same tracked data.