Skip to content

Stanley Cup Purple

Fail

The top 5 brands take 100% of clicks, so Stanley Cup Purple is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£33K/yr22K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
78%top-5 click share · 3 brands · 224 sellers

Flapen Score

Stanley Cup Purple against its category

The dotted line is the Home & Garden average. Past it, Stanley Cup Purple is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Cup Purple market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Cup Purple 22K times last year and spent an estimated £33K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
4.9%
Market size, estimated
£33Ka year
Peak month
December2.1× the quietest month
Top search term
purple stanley cup10K searches a year

02 · Price

A sale here is worth £31.04.

Listings sell for £31.04 on average, from £11.40 to £44.83. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £31.04 that is £0 to £3K a year per listing.

Average price
£31.04inside the $15 to $100 sweet spot
Price range
£11.40–£44.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #120 within Vacuum Flasks. It carries 8,143 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
93%
Out of stock, average day
2.1%
Average rank
#120in Vacuum Flasks
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,143per listing
Listings tracked
15

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
20 months

Products

Top Stanley Cup Purple products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

224

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • STANLEY92%
  • WATERSY6%
  • FECBK2%

Demand

Stanley Cup Purple search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Stanley Cup Purple search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • purple stanley cup10K/yr
  • stanley cup purple5K/yr
  • purple stanley4K/yr
  • lilac stanley cup4K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Cup Purple

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Value For Money”
1.9%of orders come back
“Definitely not worth the price”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stanley Cup Purple questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data