Is stanley cup purple profitable to sell on Amazon United Kingdom?

The niche generates £33K/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (38/100).

How competitive is the stanley cup purple niche?

3 brands and 224 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in stanley cup purple?

Top complaints mined from reviews: Value For Money, Leak-Proof, Weight Heavy. The return rate is 1.9%.

When does demand for stanley cup purple peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the stanley cup purple niche?

Listings span £11.40–£44.83; the average listing price is £31.04 (sweet spot $15–$100). The average incumbent carries 8,143 reviews — the moat a new listing must climb.

stanley cup purple

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£31.04

avg listing price — sweet spot $15–$100

Price range

Great£11.40–£44.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+18.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,142.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad£33K

£33K/yr · 22K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, stanley cup purple is a £33K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

stanley cup purple market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £16K–£23K; units × avg price
Conversion rate: 4.9%
Avg BSR: #120
Page quality: 0%
Prime: 93%
Sponsored: 53%
Out of stock: 2.1%
Avg brand age: 20 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

224

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

STANLEY92%
WATERSY6%
FECBK2%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +18.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top stanley cup purple search terms

purple stanley cup10K/yr +6.8%3.7% conv.
stanley cup purple5K/yr +51.9%4.0% conv.
purple stanley4K/yr +29.3%3.2% conv.
lilac stanley cup4K/yr +2.5%2.5% conv.

All search terms

Top stanley cup purple products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stanley Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Periwinkle Shimmer

STANLEY£28.474.5★11,484 rev

STANLEY 1913 Quencher H2.0 FlowState Tumbler 1.2L - Lilac

STANLEY£30.034.5★1,437 rev

Stanley 1913 Flip Straw Tumbler 0.89L - Lilac

STANLEY£30.304.9★186 rev

Stanley 1913 Flip Straw Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Lilac

STANLEY£30.234.6★903 rev

WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Purple

WATERSY£11.404.5★3,487 rev

Newest

by launch date

Stanley 1913 Flip Straw Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Lilac

STANLEY£30.23903 rev

8mo ago

Stanley Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Periwinkle Shimmer

STANLEY£28.4711,484 rev

10mo ago

Stanley 1913 Flip Straw Tumbler 0.89L - Lilac

STANLEY£30.30186 rev

11mo ago

Stanley 1913 IceFlow Bottle Twist Flip 0.47L - Lilac

STANLEY£25.26554 rev

11mo ago

STANLEY 1913 Cafe to-Go Travel Mug 0.35L - Lilac

STANLEY£21.30927 rev

1y ago

What buyers say about stanley cup purple

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent product”

Color10%

“Lovely colour”

Value For Money10%

“Great price”

Advertised Vs Actual Product7%

“Does exactly what it says”

Ease Of Cleaning7%

“comes with cleaning tools would highly recommend”

Leak-Proof6%

“does not leak”

Warmth5%

“A perfect answer to a warm days ramble”

Durability4%

“I cant fault it at all”

Ease Of Use3%

“Simple easy to use”

Moist/Dry3%

“One happy well-hydrated bunny”

What buyers complain about

Value For Money26%

“Definitely not worth the price”

Leak-Proof20%

“instead I received a bottle that leaks constantly”

Weight Heavy7%

“Very heavy”

Ease Of Use6%

“I been unable to use”

Water Resistance6%

“The cup is not water proof”

Handle Quality6%

“Handle too loose and very squeaky”

Scratch Resistance6%

“Scratch and dented”

Gifting Purpose3%

“This is also not suitable for a gift as it just came in an Amazon bag without any protective wrapping on it so Im not surprised it got scratched”

Product Condition2%

“Doesnt look new”

Quality-Overall1%

“For something marketed as high-end, the construction and seal quality are unacceptable”

Top return reasons

Color22%

Size-Overall18%

Leak-Proof16%

Scratch Resistance14%

Product Condition3%

Ease Of Use3%

Value For Money2%

Gifting Purpose2%

Defective Material/Parts2%

Weight Heavy2%

Common questions

Is stanley cup purple profitable to sell on Amazon United Kingdom?: The niche generates £33K/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (38/100).
How competitive is the stanley cup purple niche?: 3 brands and 224 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in stanley cup purple?: Top complaints mined from reviews: Value For Money, Leak-Proof, Weight Heavy. The return rate is 1.9%.
When does demand for stanley cup purple peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the stanley cup purple niche?: Listings span £11.40–£44.83; the average listing price is £31.04 (sweet spot $15–$100). The average incumbent carries 8,143 reviews — the moat a new listing must climb.