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Stanley Cup Purple

Fail

The top 5 brands take 100% of clicks, so Stanley Cup Purple is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£33K/yr22K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
78%top-5 click share · 3 brands · 224 sellers

Flapen Score

Stanley Cup Purple against its category

The dotted line is the Home & Garden average. Past it, Stanley Cup Purple is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Cup Purple market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Cup Purple 22K times last year and spent an estimated £33K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
4.9%
Market size, estimated
£33Ka year
Peak month
December2.1× the quietest month
Top search term
purple stanley cup10K searches a year

02 · Price

A sale here is worth £31.04.

Listings sell for £31.04 on average, from £11.40 to £44.83. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £31.04 that is £0 to £3K a year per listing.

Average price
£31.04inside the $15 to $100 sweet spot
Price range
£11.40–£44.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #120 within Vacuum Flasks. It carries 8,143 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
93%
Out of stock, average day
2.1%
Average rank
#120in Vacuum Flasks
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,143per listing
Listings tracked
15

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
20 months

Products

Top Stanley Cup Purple products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

224

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • STANLEY92%
  • WATERSY6%
  • FECBK2%

Demand

Stanley Cup Purple search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Stanley Cup Purple search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple stanley cup10K/yr
  • stanley cup purple5K/yr
  • purple stanley4K/yr
  • lilac stanley cup4K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Cup Purple

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%−0.13

Definitely not worth the price

Overpriced

A little pricey

Leak-Proof20%

instead I received a bottle that leaks constantly

Disappointed as it Leaks

Leaks

Weight Heavy7%−0.01

Very heavy

Personally I think they are overpriced and the shape and size is impractical and top heavy

Ease Of Use6%−0.04

I been unable to use

Water Resistance6%−0.01

The cup is not water proof

Not water proof

Love

Quality-Overall22%+1.70

Excellent product

The build quality feels excellent

Great bottle

Color10%+0.65

Lovely colour

The plum is a great colour too

However, it is a beautiful colour and great capacity for my daily drinking to help hydration

Value For Money10%−0.13

Great price

Great value for money

Really good value for money

Advertised Vs Actual Product7%+0.35

Does exactly what it says

As expected

Perfect just what we ordered

Ease Of Cleaning7%+0.47

comes with cleaning tools would highly recommend

I love the fact that it is dishwasher safe too so I dont have to wash it by hand all the time like my previous bottle

Easy to clean

Return

1.9% Return rate 47% Fixable by listing

Color22%█▄▇▄▇█
Size-Overall18%▄▃▅███
Leak-Proof16%▆▇▃█▆▂

instead I received a bottle that leaks constantly

Disappointed as it Leaks

Leaks

Scratch Resistance14%▄█▄▄▂▄

Scratch and dented

Product Condition3%▂▅▄█▁▂

Doesnt look new

FAQ

Common Stanley Cup Purple questions

Answered from the same tracked data.