Stanley Cup Purple
FailThe top 5 brands take 100% of clicks, so Stanley Cup Purple is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £33K/yr22K searches / yr
- 90-day growth
- +18.4%search demand this quarter
- Competition
- 78%top-5 click share · 3 brands · 224 sellers
Flapen Score
Stanley Cup Purple against its category
The dotted line is the Home & Garden average. Past it, Stanley Cup Purple is stronger. Inside it, weaker.
Market
The Stanley Cup Purple market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stanley Cup Purple 22K times last year and spent an estimated £33K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- +18.4%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £33Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- purple stanley cup10K searches a year
02 · Price
A sale here is worth £31.04.
Listings sell for £31.04 on average, from £11.40 to £44.83. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £31.04 that is £0 to £3K a year per listing.
- Average price
- £31.04inside the $15 to $100 sweet spot
- Price range
- £11.40–£44.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #120 within Vacuum Flasks. It carries 8,143 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 93%
- Out of stock, average day
- 2.1%
- Average rank
- #120in Vacuum Flasks
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,143per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Stanley Cup Purple products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stanley Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Periwinkle Shimmer
- Price
- £28.47
- Rating
- 4.5/5
- Reviews
- 11,484
- Age
- 10mo ago

STANLEY 1913 Quencher H2.0 FlowState Tumbler 1.2L - Lilac
- Price
- £30.03
- Rating
- 4.5/5
- Reviews
- 1,437
- Age
- 1y ago

Stanley 1913 Flip Straw Tumbler 0.89L - Lilac
- Price
- £30.30
- Rating
- 4.9/5
- Reviews
- 186
- Age
- 11mo ago

Stanley 1913 Flip Straw Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Lilac
- Price
- £30.23
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 8mo ago

WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Purple
- Price
- £11.40
- Rating
- 4.5/5
- Reviews
- 3,487
- Age
- 2y ago
Trending
90-day click momentum
Stanley IceFlow 2.0 Flip Straw Tumbler with Handle 20 oz | Twist On Lid and Flip Up Straw | Leakproof Water Bottle | Insulated Stainless Steel | BPA-Free | Lilac
- Price
- £41.28
- Rating
- 4.8/5
- Reviews
- 1,080
- Age
- 1y ago

STANLEY 1913 Cafe to-Go Travel Mug 0.35L - Lilac
- Price
- £21.30
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 1y ago

Stanley 1913 Flip Straw Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Lilac
- Price
- £30.23
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 8mo ago

Stanley 1913 Flip Straw Tumbler 0.89L - Lilac
- Price
- £30.30
- Rating
- 4.9/5
- Reviews
- 186
- Age
- 11mo ago

Stanley Quencher H2.0 FlowState Stainless Steel Vacuum Insulated Tumbler with Lid and Straw for Water Iced Tea or Coffee Smoothie and More Lilac 40oz 10-11673-071
- Price
- £41.29
- Rating
- 4.6/5
- Reviews
- 22,275
- Age
- 2y ago
Newest
by launch date
Stanley 1913 Flip Straw Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Lilac
- Price
- £30.23
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 8mo ago

Stanley Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Periwinkle Shimmer
- Price
- £28.47
- Rating
- 4.5/5
- Reviews
- 11,484
- Age
- 10mo ago

Stanley 1913 Flip Straw Tumbler 0.89L - Lilac
- Price
- £30.30
- Rating
- 4.9/5
- Reviews
- 186
- Age
- 11mo ago

Stanley 1913 IceFlow Bottle Twist Flip 0.47L - Lilac
- Price
- £25.26
- Rating
- 4.5/5
- Reviews
- 554
- Age
- 11mo ago

STANLEY 1913 Cafe to-Go Travel Mug 0.35L - Lilac
- Price
- £21.30
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
224
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- STANLEY92%
- WATERSY6%
- FECBK2%
Demand
Stanley Cup Purple search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Stanley Cup Purple search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple stanley cup10K/yr
- stanley cup purple5K/yr
- purple stanley4K/yr
- lilac stanley cup4K/yr
Reviews and returns
What reviews say buyers love and hate about Stanley Cup Purple
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Definitely not worth the price
Overpriced
A little pricey
instead I received a bottle that leaks constantly
Disappointed as it Leaks
Leaks
Very heavy
Personally I think they are overpriced and the shape and size is impractical and top heavy
I been unable to use
The cup is not water proof
Not water proof
Love
Excellent product
The build quality feels excellent
Great bottle
Lovely colour
The plum is a great colour too
However, it is a beautiful colour and great capacity for my daily drinking to help hydration
Great price
Great value for money
Really good value for money
Does exactly what it says
As expected
Perfect just what we ordered
comes with cleaning tools would highly recommend
I love the fact that it is dishwasher safe too so I dont have to wash it by hand all the time like my previous bottle
Easy to clean
Return
1.9% Return rate 47% Fixable by listing
instead I received a bottle that leaks constantly
Disappointed as it Leaks
Leaks
Scratch and dented
Doesnt look new
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stanley Cup Purple questions
Answered from the same tracked data.









