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Stanley Cup Accessories

Fail

Shoppers spend only $49K a year here, so Stanley Cup Accessories is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£49K/yr358K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
34%top-5 click share · 29 brands · 62 sellers

Flapen Score

Stanley Cup Accessories against its category

The dotted line is the Home & Garden average. Past it, Stanley Cup Accessories is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Cup Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Cup Accessories 358K times last year and spent an estimated £49K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Aug–Sep–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
1.5%
Market size, estimated
£49Ka year
Peak month
December3.2× the quietest month
Top search term
stanley cup accessories249K searches a year

02 · Price

A sale here is worth £9.10.

Listings sell for £9.10 on average, from £3.02 to £35.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.10 that is £0 to £910 a year per listing.

Average price
£9.10under the $15 to $100 sweet spot
Price range
£3.02–£35.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£910
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #609 within Barware. It carries 697 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
26.9%
Average rank
#609in Barware
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
697per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Stanley Cup Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

62

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

34%

Top 20: 75%

Open market

41%

  • Nhemeylp16%
  • CLTTCLLCT14%
  • WUJUN11%
  • CensuobOB7%
  • SALUOKE6%
  • AYESY6%

Demand

Stanley Cup Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Stanley Cup Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley cup accessories249K/yr
  • stanley accessories81K/yr
  • tumbler accessories7K/yr
  • stanley accessories pink5K/yr
  • stanley cup charms4K/yr
  • stanley water bottle accessories4K/yr
  • stanley charms5K/yr
  • stanley travel cup accessories4K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Cup Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof24%

leak all the time

is not leakproof

leaks

Size-Overall18%−0.06

doesnt fit

It didnt fit my Stanley cup

wrong straw size provided

Value For Money7%−0.02

the accounting part of my brain is saying it was priced just a bit too high

Meh, seriously meh not worth the price

Really poor considering the price

Ease Of Cleaning4%−0.04

Arrived dirty

was a really good lid until I noticed black mould growing within the seal that wasnt able to be cleaned without damaging the lid

Quality-Overall4%+1.68

Poor quality

Total trash and waste of money

Terrible quality

Love

Quality-Overall19%+1.68

Its a good-quality cup that does its job really well

No issues at all so far

Good product quality

Size-Overall15%−0.06

Good size

Fits my Stanley perfectly

Everything fitted the cup perfectly

Value For Money8%−0.02

not too expensive

Well worth the money

Good value for money

Leak-Proof7%

Does the job and doesn't leak

Fits well leak proof

No leaks

Ease Of Use7%+0.97

Easy to use

A very practical and useful bag

is really handy to use day to day

Return

1.8% Return rate 73% Fixable by listing

Size-Overall57%▆▇▆█▆▆

doesnt fit

It didnt fit my Stanley cup

wrong straw size provided

Leak-Proof11%▆▃▇▅█▇

leak all the time

is not leakproof

leaks

Color8%█▄▇▅▅▃
Scratch Resistance4%▅▄▃▁█▂
Quality-Overall3%█▁▇▃▁█

Poor quality

Total trash and waste of money

Terrible quality

FAQ

Common Stanley Cup Accessories questions

Answered from the same tracked data.