stanley cup
Worth a lookShows a $2.5M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible£2.5M£2.5M/yr · 6.1M searches
Avg price
Incredible£28.58avg listing price — sweet spot $15–$100
Price range
Great£10.69–£53.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Good+34.4%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,028.92avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stanley cup is a £2.5M/yr Amazon United Kingdom market (6.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
stanley cup market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £1.7M–£2.3M
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 7.2%
- Avg brand age
- 32 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
186
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
0%
- STANLEY97%
- WATERSY3%
- BOTTLE BOTTLE1%
Demand
Weekly Amazon search volume, last 40 weeks — +34.4% search growth over the last 90 days.Top stanley cup search terms
- stanley cup3.3M/yr
- stanley1.3M/yr
- stanley water bottle950K/yr
- stanley bottle79K/yr
- water bottle stanley51K/yr
- stanley tumbler57K/yr
- stanley mug83K/yr
- stanley cups52K/yr
- stanly24K/yr
- stanleys111K/yr
Top stanley cup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stanley 1913 Flip Straw Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Rose Quartz
STANLEY£27.444.6★903 rev
Stanley 1913 Flip Straw Tumbler 0.89L - Rose Quartz
STANLEY£33.674.5★1,469 rev
STANLEY 1913 Quencher H2.0 Flowstate Tumbler 1.2L - Cold for 11 Hours - Iced for 48 Hours - Metal Water Bottle with Straw Handle and Lid - Dishwasher Safe - Travel Mug for Cold Drinks - Shale
STANLEY£28.764.5★11,484 rev
Stanley 1913 Flip Straw 2.0 Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Frost
STANLEY£26.924.6★451 rev
STANLEY 1913 Quencher H2.0 Flowstate Tumbler 1.2L - Cold for 11 Hours - Iced for 48 Hours - Metal Water Bottle with Straw Handle and Lid - Dishwasher Safe - Travel Mug for Cold Drinks - Blue Spruce
STANLEY£27.934.5★11,484 rev
Newest
by launch date
Stanley 1913 IceFlow Bottle Twist Flip 0.7L - Rose Quartz
STANLEY£29.10554 rev
STANLEY 1913 Quencher H2.0 FlowState Tumbler 0.89L - Rose Petal Motion
STANLEY£28.4711,484 rev
Stanley Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Periwinkle Shimmer
STANLEY£28.4711,484 rev
Stanley 1913 Flip Straw Tumbler 0.89L - Frost
STANLEY£29.351,469 rev
Stanley 1913 Flip Straw Tumbler 0.89L - Lilac
STANLEY£30.30186 rev
Trending
90-day click momentumStanley 1913 IceFlow Bottle Twist Flip 0.7L - Rose Quartz
STANLEY£29.104.5★
Bottle Bottle Stainless Steel Water Bottle 700ml with Straw and Lid Sports Insulated Metal Water Bottles with Handle(White)
BOTTLE BOTTLE£16.784.5★
Stanley Quencher H2.0 FlowState Tumbler 1.2 L Goldenrod Coral (BOX)
STANLEY£53.664.7★
Stanley 1913 Flip Straw Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Black
STANLEY£27.534.6★
STANLEY 1913 Quencher H2.0 Flowstate Tumbler 1.2L - Cold for 11 Hours - Iced for 48 Hours - Metal Water Bottle with Straw Handle and Lid - Dishwasher Safe - Travel Mug for Cold Drinks - Azure
STANLEY£27.794.5★
What buyers say about stanley cup
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Doesnt leak”
“Amazing colour”
“Great value”
“Has pictured”
“Brilliant size”
“Easy to use”
“Omg I love this water bottle it's not heavy easy to carry around”
“easy to clean”
“Well-insulated, sturdy and reliable”
What buyers complain about
“leaks”
“Meh, seriously meh not worth the price”
“Broke quickly”
“It is top heavy”
“Sent wrong colour”
“wrong straw size provided”
“does not open”
“Not good hard to clean and smells”
“This is also not suitable for a gift as it just came in an Amazon bag without any protective wrapping on it so Im not surprised it got scratched”
“The rubber ring has came off on the first use”
Top return reasons
Common questions
- Is stanley cup profitable to sell on Amazon United Kingdom?
- The niche generates £2.5M/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +34.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the stanley cup niche?
- 3 brands and 186 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stanley cup?
- Top complaints mined from reviews: Leak-Proof, Value For Money, Durability. The return rate is 1.4%.
- What does it cost to enter the stanley cup niche?
- Listings span £10.69–£53.66; the average listing price is £28.58 (sweet spot $15–$100). The average incumbent carries 5,029 reviews — the moat a new listing must climb.