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Stanley Cup

Maybe

Shoppers spend $2.5M a year here. But the top 5 brands take 100% of clicks, so Stanley Cup is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£2.5M/yr6.1M searches / yr
90-day growth
+34.4%search demand this quarter
Competition
54%top-5 click share · 3 brands · 186 sellers

Flapen Score

Stanley Cup against its category

The dotted line is the Home & Garden average. Past it, Stanley Cup is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Cup 6.1M times last year and spent an estimated £2.5M. All 3 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months
6.1M
Growth, 90 days vs prior 90
+34.4%
Conversion, latest week
1.4%
Market size, estimated
£2.5Ma year
Top search term
stanley cup3.3M searches a year

02 · Price

A sale here is worth £28.58.

Listings sell for £28.58 on average, from £10.69 to £53.66. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £28.58 that is £57K to £71K a year per listing.

Average price
£28.58inside the $15 to $100 sweet spot
Price range
£10.69–£53.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£57K–£71K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #67 within Vacuum Flasks. It carries 5,029 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
7.2%
Average rank
#67in Vacuum Flasks
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,029per listing
Listings tracked
24

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
32 months

Products

Top Stanley Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£125K£250K£375K£500K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

186

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

0%

  • STANLEY97%
  • WATERSY3%
  • BOTTLE BOTTLE1%

Demand

Stanley Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KBlack Friday '25Holiday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.6× · 10 of 12 months tracked

Search terms

Top Stanley Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley cup3.3M/yr
  • stanley1.3M/yr
  • stanley water bottle950K/yr
  • stanley bottle79K/yr
  • water bottle stanley51K/yr
  • stanley tumbler57K/yr
  • stanley mug83K/yr
  • stanley cups52K/yr
  • stanly24K/yr
  • stanleys111K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof23%

leaks

is not leakproof

leaks a bit

Value For Money10%

Meh, seriously meh not worth the price

As expensive as they are

Overpriced

Durability5%−0.03

Broke quickly

Broke after two weeks

the lid broke after a few months of normal use

Weight Heavy5%−0.01

It is top heavy

Very heavy

Quite heavy when full

Color5%+0.55

Sent wrong colour

had a different colour sent out

Wrong colour

Love

Quality-Overall23%+2.24

Excellent product

The build quality feels excellent

Overall a great quality tumbler that works really well

Leak-Proof11%

Doesnt leak

does not leak whatsoever

which avoids spills

Color8%+0.55

Amazing colour

lush color

this colour is stunning

Value For Money8%

Great value

Great price

Worth it

Advertised Vs Actual Product8%+0.73

Has pictured

As described

Perfect just what we ordered

Return

1.4% Return rate 62% Fixable by listing

Size-Overall36%▇▇▇▇██

wrong straw size provided

Came with mark that I cant get off, is small

Color17%▆▅▆█▇▅

Sent wrong colour

had a different colour sent out

Wrong colour

Leak-Proof13%█▆▇▆▆▇

leaks

is not leakproof

leaks a bit

Scratch Resistance7%▆█▇▇▆▄
Defective Material/Parts3%▅▆█▄▅▇

FAQ

Common Stanley Cup questions

Answered from the same tracked data.