How competitive is the Stanley Cup niche on Amazon United Kingdom?

3 brands and 186 sellers compete in Stanley Cup on Amazon United Kingdom. The top 5 Stanley Cup products take 54% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Stanley Cup niche?

Stanley Cup sells for £28.58 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.69–£53.66. The average incumbent carries 5,029 reviews — the moat a new listing must climb.

Stanley Cup

Stanley Cup shows a $2.5M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Stanley Cup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stanley Cup is a £2.5M/yr Amazon United Kingdom market (6.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.

Stanley Cup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +34.4% over the last 90 days and 1.4% of searches end in a purchase.

£2.5M

revenue / yr

Units sold / yr80K

Search volume / yr+34.4%6.1M

Conversion rate1.4%

Avg price£28.58

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 186

Top-5 product click share54%

Open market0%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Top Stanley Cup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stanley 1913 Flip Straw Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Rose Quartz

Price: £27.44
Rating: 4.6/5
Reviews: 903
Age: 1y ago

Stanley 1913 Flip Straw Tumbler 0.89L - Rose Quartz

Price: £33.67
Rating: 4.5/5
Reviews: 1,469
Age: 1y ago

STANLEY 1913 Quencher H2.0 Flowstate Tumbler 1.2L - Cold for 11 Hours - Iced for 48 Hours - Metal Water Bottle with Straw Handle and Lid - Dishwasher Safe - Travel Mug for Cold Drinks - Shale

Price: £28.76
Rating: 4.5/5
Reviews: 11,484
Age: 2y ago

Stanley 1913 Flip Straw 2.0 Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Frost

Price: £26.92
Rating: 4.6/5
Reviews: 451
Age: 1y ago

STANLEY 1913 Quencher H2.0 Flowstate Tumbler 1.2L - Cold for 11 Hours - Iced for 48 Hours - Metal Water Bottle with Straw Handle and Lid - Dishwasher Safe - Travel Mug for Cold Drinks - Blue Spruce

Price: £27.93
Rating: 4.5/5
Reviews: 11,484
Age: 1y ago

Newest

by launch date

Stanley 1913 IceFlow Bottle Twist Flip 0.7L - Rose Quartz

Price: £29.10
Rating: 4.5/5
Reviews: 554
Age: 10mo ago

STANLEY 1913 Quencher H2.0 FlowState Tumbler 0.89L - Rose Petal Motion

Price: £28.47
Rating: 4.5/5
Reviews: 11,484
Age: 10mo ago

Stanley Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Periwinkle Shimmer

Price: £28.47
Rating: 4.5/5
Reviews: 11,484
Age: 10mo ago

Stanley 1913 Flip Straw Tumbler 0.89L - Frost

Price: £29.35
Rating: 4.5/5
Reviews: 1,469
Age: 11mo ago

Stanley 1913 Flip Straw Tumbler 0.89L - Lilac

Price: £30.30
Rating: 4.9/5
Reviews: 186
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

186

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

STANLEY97%
WATERSY3%
BOTTLE BOTTLE1%

Stanley Cup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6.1MCVR1.4%Products24Brands3Top 5 Brands100%OOS Rate7.2%Rating4.6★Reviews5,029Avg BSR#67

Top Stanley Cup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stanley cup3.3M/yr +24.3%1.1% conv.
stanley1.3M/yr +43.8%0.7% conv.
stanley water bottle950K/yr +64.3%1.4% conv.
stanley bottle79K/yr +50.2%1.2% conv.
water bottle stanley51K/yr +25.1%1.1% conv.
stanley tumbler57K/yr +37.5%0.8% conv.
stanley mug83K/yr -9.6%0.3% conv.
stanley cups52K/yr +24.1%0.7% conv.
stanly24K/yr +14.2%0.3% conv.
stanleys111K/yr -54.5%0.4% conv.

What reviews say buyers love and hate about Stanley Cup

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Quality-Overall23%

“Excellent product”

Leak-Proof11%

“Doesnt leak”

Color8%

“Amazing colour”

Value For Money8%

“Great value”

Advertised Vs Actual Product8%

“Has pictured”

What buyers complain about

63% of reviews

Leak-Proof23%

“leaks”

Value For Money10%

“Meh, seriously meh not worth the price”

Durability5%

“Broke quickly”

Weight Heavy5%

“It is top heavy”

Color5%

“Sent wrong colour”

Stanley Cup return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

36%

2Color

17%

3Leak-Proof

13%

4Scratch Resistance

5Defective Material/Parts

Common Stanley Cup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stanley Cup 55/100 on Amazon United Kingdom — Worth a look. The niche generates £2.5M/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. Search demand moved +34.4% over the last 90 days.

Stanley Cup buyers on Amazon United Kingdom complain most about Leak-Proof, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 1.4%.