Stanley Cup
MaybeShoppers spend $2.5M a year here. But the top 5 brands take 100% of clicks, so Stanley Cup is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £2.5M/yr6.1M searches / yr
- 90-day growth
- +34.4%search demand this quarter
- Competition
- 54%top-5 click share · 3 brands · 186 sellers
Flapen Score
Stanley Cup against its category
The dotted line is the Home & Garden average. Past it, Stanley Cup is stronger. Inside it, weaker.
Market
The Stanley Cup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stanley Cup 6.1M times last year and spent an estimated £2.5M. All 3 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.
- Searches, last 12 months
- 6.1M
- Growth, 90 days vs prior 90
- +34.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £2.5Ma year
- Top search term
- stanley cup3.3M searches a year
02 · Price
A sale here is worth £28.58.
Listings sell for £28.58 on average, from £10.69 to £53.66. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £28.58 that is £57K to £71K a year per listing.
- Average price
- £28.58inside the $15 to $100 sweet spot
- Price range
- £10.69–£53.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £57K–£71K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #67 within Vacuum Flasks. It carries 5,029 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 96%
- Out of stock, average day
- 7.2%
- Average rank
- #67in Vacuum Flasks
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,029per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Stanley Cup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stanley 1913 Flip Straw Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Rose Quartz
- Price
- £27.44
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 1y ago

Stanley 1913 Flip Straw Tumbler 0.89L - Rose Quartz
- Price
- £33.67
- Rating
- 4.5/5
- Reviews
- 1,469
- Age
- 1y ago

STANLEY 1913 Quencher H2.0 Flowstate Tumbler 1.2L - Cold for 11 Hours - Iced for 48 Hours - Metal Water Bottle with Straw Handle and Lid - Dishwasher Safe - Travel Mug for Cold Drinks - Shale
- Price
- £28.76
- Rating
- 4.5/5
- Reviews
- 11,484
- Age
- 2y ago

Stanley 1913 Flip Straw 2.0 Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Frost
- Price
- £26.92
- Rating
- 4.6/5
- Reviews
- 451
- Age
- 1y ago

STANLEY 1913 Quencher H2.0 Flowstate Tumbler 1.2L - Cold for 11 Hours - Iced for 48 Hours - Metal Water Bottle with Straw Handle and Lid - Dishwasher Safe - Travel Mug for Cold Drinks - Blue Spruce
- Price
- £27.93
- Rating
- 4.5/5
- Reviews
- 11,484
- Age
- 1y ago
Trending
90-day click momentum
Stanley 1913 IceFlow Bottle Twist Flip 0.7L - Rose Quartz
- Price
- £29.10
- Rating
- 4.5/5
- Reviews
- 554
- Age
- 10mo ago

Bottle Bottle Stainless Steel Water Bottle 700ml with Straw and Lid Sports Insulated Metal Water Bottles with Handle(White)
- Price
- £16.78
- Rating
- 4.5/5
- Reviews
- 9,230
- Age
- 3y ago

Stanley Quencher H2.0 FlowState Tumbler 1.2 L Goldenrod Coral (BOX)
- Price
- £53.66
- Rating
- 4.7/5
- Reviews
- 4,826
- Age
- 1y ago

Stanley 1913 Flip Straw Sports Water Bottle with Straw 0.7L - 10 Hours Cold - 3 Days Iced - Stainless Steel - BPA Free - Leak Resistant - Fits in Cup Holder - Dishwasher Safe - Black
- Price
- £27.53
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 1y ago

STANLEY 1913 Quencher H2.0 Flowstate Tumbler 1.2L - Cold for 11 Hours - Iced for 48 Hours - Metal Water Bottle with Straw Handle and Lid - Dishwasher Safe - Travel Mug for Cold Drinks - Azure
- Price
- £27.79
- Rating
- 4.5/5
- Reviews
- 11,484
- Age
- 1y ago
Newest
by launch date
Stanley 1913 IceFlow Bottle Twist Flip 0.7L - Rose Quartz
- Price
- £29.10
- Rating
- 4.5/5
- Reviews
- 554
- Age
- 10mo ago

STANLEY 1913 Quencher H2.0 FlowState Tumbler 0.89L - Rose Petal Motion
- Price
- £28.47
- Rating
- 4.5/5
- Reviews
- 11,484
- Age
- 10mo ago

Stanley Quencher H2.0 Flowstate Tumbler 1.2L Cold for 11 Hours Iced for 48 Hours Metal Water Bottle with Straw Handle and Lid Dishwasher Safe Travel Mug for Cold Drinks Periwinkle Shimmer
- Price
- £28.47
- Rating
- 4.5/5
- Reviews
- 11,484
- Age
- 10mo ago

Stanley 1913 Flip Straw Tumbler 0.89L - Frost
- Price
- £29.35
- Rating
- 4.5/5
- Reviews
- 1,469
- Age
- 11mo ago

Stanley 1913 Flip Straw Tumbler 0.89L - Lilac
- Price
- £30.30
- Rating
- 4.9/5
- Reviews
- 186
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
186
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
0%
- STANLEY97%
- WATERSY3%
- BOTTLE BOTTLE1%
Demand
Stanley Cup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6× · 10 of 12 months tracked
Search terms
Top Stanley Cup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stanley cup3.3M/yr
- stanley1.3M/yr
- stanley water bottle950K/yr
- stanley bottle79K/yr
- water bottle stanley51K/yr
- stanley tumbler57K/yr
- stanley mug83K/yr
- stanley cups52K/yr
- stanly24K/yr
- stanleys111K/yr
Reviews and returns
What reviews say buyers love and hate about Stanley Cup
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
leaks
is not leakproof
leaks a bit
Meh, seriously meh not worth the price
As expensive as they are
Overpriced
Broke quickly
Broke after two weeks
the lid broke after a few months of normal use
It is top heavy
Very heavy
Quite heavy when full
Sent wrong colour
had a different colour sent out
Wrong colour
Love
Excellent product
The build quality feels excellent
Overall a great quality tumbler that works really well
Doesnt leak
does not leak whatsoever
which avoids spills
Amazing colour
lush color
this colour is stunning
Great value
Great price
Worth it
Has pictured
As described
Perfect just what we ordered
Return
1.4% Return rate 62% Fixable by listing
wrong straw size provided
Came with mark that I cant get off, is small
Sent wrong colour
had a different colour sent out
Wrong colour
leaks
is not leakproof
leaks a bit
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stanley Cup questions
Answered from the same tracked data.









