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Stanley Coffee Cup

Fail

The top 5 brands take 100% of clicks, so Stanley Coffee Cup is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£219K/yr598K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
64%top-5 click share · 1 brands · 84 sellers

Flapen Score

Stanley Coffee Cup against its category

The dotted line is the Home & Garden average. Past it, Stanley Coffee Cup is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Coffee Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Coffee Cup 598K times last year and spent an estimated £219K. One brand takes every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months
598K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
1.5%
Market size, estimated
£219Ka year
Top search term
stanley coffee cup216K searches a year

02 · Price

A sale here is worth £23.98.

Listings sell for £23.98 on average, from £18.32 to £28.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £23.98 that is £6K to £12K a year per listing.

Average price
£23.98inside the $15 to $100 sweet spot
Price range
£18.32–£28.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #54 within Vacuum Flasks. It carries 2,326 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#54in Vacuum Flasks
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,326per listing
Listings tracked
15

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stanley Coffee Cup products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£88K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

84

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

0%

  • STANLEY100%

Demand

Stanley Coffee Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7× · 10 of 12 months tracked

Search terms

Top Stanley Coffee Cup search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stanley coffee cup216K/yr
  • stanley travel mug131K/yr
  • stanley coffee cup travel55K/yr
  • stanley coffee23K/yr
  • stanley aerolight transit mug21K/yr
  • travel mug stanley20K/yr
  • stanley hot drink cup19K/yr
  • stanley transit mug22K/yr
  • stanley coffee mug19K/yr
  • stanley travel cup19K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Coffee Cup

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Leak-Proof”
21%of negative reviews mention “Size-Overall”
1.2%of orders come back
“the mouth piece is too big so you have to be careful”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stanley Coffee Cup questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data