How competitive is the Stanley Coffee Cup niche on Amazon United Kingdom?

1 brands and 84 sellers compete in Stanley Coffee Cup on Amazon United Kingdom. The top 5 Stanley Coffee Cup products take 64% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Stanley Coffee Cup niche?

Stanley Coffee Cup sells for £23.98 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £18.32–£28.42. The average incumbent carries 2,326 reviews — the moat a new listing must climb.

Stanley Coffee Cup

brand-locked demand (top 5 brands take 100% of clicks) — Stanley Coffee Cup doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Stanley Coffee Cup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stanley Coffee Cup is a £219K/yr Amazon United Kingdom market (598K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Stanley Coffee Cup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.6% over the last 90 days and 1.5% of searches end in a purchase.

£219K

revenue / yr

Units sold / yr10K

Search volume / yr-30.6%598K

Conversion rate1.5%

Avg price£23.98

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 84

Top-5 product click share64%

Open market0%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Stanley Coffee Cup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stanley 1913 Aerolight Transit Travel Mug 0.47L - Rose Quartz

Price: £27.63
Rating: 4.6/5
Reviews: 6,531
Age: 1y ago

Stanley 1913 Aerolight Transit Travel Mug 0.47L - Hammertone Green

Price: £28.42
Rating: 4.6/5
Reviews: 6,531
Age: 1y ago

STANLEY 1913 Cafe to-Go Travel Mug 0.35L - Black

Price: £23.01
Rating: 4.5/5
Reviews: 927
Age: 1y ago

Stanley 1913 Aerolight Transit Travel Mug 0.35L - Rose Quartz

Price: £25.78
Rating: 4.6/5
Reviews: 6,531
Age: 10mo ago

STANLEY 1913 Cafe to-Go Travel Mug 0.23L - Black

Price: £18.59
Rating: 4.5/5
Reviews: 927
Age: 1y ago

Newest

by launch date

STANLEY 1913 Transit Flip Top Mug 0.47L - Black

Price: £27.06
Rating: 4.6/5
Reviews: 70
Age: 8mo ago

STANLEY 1913 Classic Camp Travel Mug 0.35L - Black

Price: £25.79
Rating: 5.0/5
Reviews: 3
Age: 8mo ago

STANLEY 1913 Transit Flip Top Mug 0.35L - Rose Quartz

Price: £23.47
Rating: 4.3/5
Reviews: 74
Age: 8mo ago

STANLEY 1913 Classic Camp Travel Mug 0.23L - Hammertone Green

Price: £23.16
Rating: 5.0/5
Reviews: 5
Age: 8mo ago

Stanley 1913 Aerolight Transit Travel Mug 0.35L - Rose Quartz

Price: £25.78
Rating: 4.6/5
Reviews: 6,531
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

STANLEY100%

Stanley Coffee Cup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume598KCVR1.5%Products15Brands1Top 5 Brands100%OOS Rate11.4%Rating4.6★Reviews2,326Avg BSR#54

Top Stanley Coffee Cup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stanley coffee cup216K/yr -37.9%1.1% conv.
stanley travel mug131K/yr -30.2%1.2% conv.
stanley coffee cup travel55K/yr -3.3%1.2% conv.
stanley coffee23K/yr -20.1%1.3% conv.
stanley aerolight transit mug21K/yr -25.0%1.2% conv.
travel mug stanley20K/yr -48.8%1.0% conv.
stanley hot drink cup19K/yr -27.7%1.3% conv.
stanley transit mug22K/yr -33.9%1.0% conv.
stanley coffee mug19K/yr -44.4%0.9% conv.
stanley travel cup19K/yr -27.0%1.5% conv.

What reviews say buyers love and hate about Stanley Coffee Cup

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Leak-Proof21%

“Doesnt leak”

Quality-Overall10%

“high-quality clink when you set it down”

Color9%

“Love the colour, the shape, the feel”

Value For Money8%

“Money well spent”

Advertised Vs Actual Product7%

“Just what needed”

What buyers complain about

78% of reviews

Size-Overall21%

“the mouth piece is too big so you have to be careful”

Value For Money16%

“Overpriced”

Leak-Proof10%

“The mug leaks”

Heating8%

“Doesnt keep the coffee warm at all”

Strength5%

“Broken”

Stanley Coffee Cup return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

52%

2Leak-Proof

11%

3Color

11%

4Value For Money

5Gifting Purpose

Common Stanley Coffee Cup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stanley Coffee Cup 38/100 on Amazon United Kingdom — Skip it. The niche generates £219K/yr across 15 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved -30.6% over the last 90 days.

Stanley Coffee Cup buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 1.2%.