Stanley Coffee Cup
FailThe top 5 brands take 100% of clicks, so Stanley Coffee Cup is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £219K/yr598K searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 64%top-5 click share · 1 brands · 84 sellers
Flapen Score
Stanley Coffee Cup against its category
The dotted line is the Home & Garden average. Past it, Stanley Coffee Cup is stronger. Inside it, weaker.
Market
The Stanley Coffee Cup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stanley Coffee Cup 598K times last year and spent an estimated £219K. One brand takes every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.
- Searches, last 12 months
- 598K
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £219Ka year
- Top search term
- stanley coffee cup216K searches a year
02 · Price
A sale here is worth £23.98.
Listings sell for £23.98 on average, from £18.32 to £28.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £23.98 that is £6K to £12K a year per listing.
- Average price
- £23.98inside the $15 to $100 sweet spot
- Price range
- £18.32–£28.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #54 within Vacuum Flasks. It carries 2,326 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 11.4%
- Average rank
- #54in Vacuum Flasks
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,326per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Stanley Coffee Cup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stanley 1913 Aerolight Transit Travel Mug 0.47L - Rose Quartz
- Price
- £27.63
- Rating
- 4.6/5
- Reviews
- 6,531
- Age
- 1y ago

Stanley 1913 Aerolight Transit Travel Mug 0.47L - Hammertone Green
- Price
- £28.42
- Rating
- 4.6/5
- Reviews
- 6,531
- Age
- 1y ago

STANLEY 1913 Cafe to-Go Travel Mug 0.35L - Black
- Price
- £23.01
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 1y ago

Stanley 1913 Aerolight Transit Travel Mug 0.35L - Rose Quartz
- Price
- £25.78
- Rating
- 4.6/5
- Reviews
- 6,531
- Age
- 10mo ago

STANLEY 1913 Cafe to-Go Travel Mug 0.23L - Black
- Price
- £18.59
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 1y ago
Trending
90-day click momentum
STANLEY 1913 Classic Camp Travel Mug 0.23L - Hammertone Green
- Price
- £23.16
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

STANLEY 1913 Classic Camp Travel Mug 0.35L - Black
- Price
- £25.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Stanley 1913 Aerolight Transit Travel Mug 0.47L - Rose Quartz
- Price
- £27.63
- Rating
- 4.6/5
- Reviews
- 6,531
- Age
- 1y ago

STANLEY 1913 Cafe to-Go Travel Mug 0.35L - Lilac
- Price
- £21.30
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 1y ago

Stanley 1913 Aerolight Transit Travel Mug 0.47L - Ash
- Price
- £25.87
- Rating
- 4.5/5
- Reviews
- 926
- Age
- 1y ago
Newest
by launch date
STANLEY 1913 Transit Flip Top Mug 0.47L - Black
- Price
- £27.06
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 8mo ago

STANLEY 1913 Classic Camp Travel Mug 0.35L - Black
- Price
- £25.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

STANLEY 1913 Transit Flip Top Mug 0.35L - Rose Quartz
- Price
- £23.47
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 8mo ago

STANLEY 1913 Classic Camp Travel Mug 0.23L - Hammertone Green
- Price
- £23.16
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Stanley 1913 Aerolight Transit Travel Mug 0.35L - Rose Quartz
- Price
- £25.78
- Rating
- 4.6/5
- Reviews
- 6,531
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- STANLEY100%
Demand
Stanley Coffee Cup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7× · 10 of 12 months tracked
Search terms
Top Stanley Coffee Cup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stanley coffee cup216K/yr
- stanley travel mug131K/yr
- stanley coffee cup travel55K/yr
- stanley coffee23K/yr
- stanley aerolight transit mug21K/yr
- travel mug stanley20K/yr
- stanley hot drink cup19K/yr
- stanley transit mug22K/yr
- stanley coffee mug19K/yr
- stanley travel cup19K/yr
Reviews and returns
What reviews say buyers love and hate about Stanley Coffee Cup
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the mouth piece is too big so you have to be careful
it is too big when out to put in my pushchair cup holder or in a car
Also quite small
Overpriced
Basic, overpriced
Certainly not worth the price
The mug leaks
Leak or
leaking
Doesnt keep the coffee warm at all
so drinks don't stay super warm for very long
Broken
Love
Doesnt leak
Doesnt leak unless you overfill it
no leak
high-quality clink when you set it down
Good quality
Great Product
Love the colour, the shape, the feel
Keeps hot lovely colour
Amazing pop of colour
Money well spent
It still has some value
Worth the price
Just what needed
As described
It does what it says
Return
1.2% Return rate 73% Fixable by listing
the mouth piece is too big so you have to be careful
it is too big when out to put in my pushchair cup holder or in a car
Also quite small
The mug leaks
Leak or
leaking
Overpriced
Basic, overpriced
Certainly not worth the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stanley Coffee Cup questions
Answered from the same tracked data.









