Skip to content

Stanley Coffee Cup

Fail

The top 5 brands take 100% of clicks, so Stanley Coffee Cup is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£219K/yr598K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
64%top-5 click share · 1 brands · 84 sellers

Flapen Score

Stanley Coffee Cup against its category

The dotted line is the Home & Garden average. Past it, Stanley Coffee Cup is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Coffee Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Coffee Cup 598K times last year and spent an estimated £219K. One brand takes every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months
598K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
1.5%
Market size, estimated
£219Ka year
Top search term
stanley coffee cup216K searches a year

02 · Price

A sale here is worth £23.98.

Listings sell for £23.98 on average, from £18.32 to £28.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £23.98 that is £6K to £12K a year per listing.

Average price
£23.98inside the $15 to $100 sweet spot
Price range
£18.32–£28.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #54 within Vacuum Flasks. It carries 2,326 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#54in Vacuum Flasks
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,326per listing
Listings tracked
15

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stanley Coffee Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£88K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • STANLEY100%

Demand

Stanley Coffee Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7× · 10 of 12 months tracked

Search terms

Top Stanley Coffee Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley coffee cup216K/yr
  • stanley travel mug131K/yr
  • stanley coffee cup travel55K/yr
  • stanley coffee23K/yr
  • stanley aerolight transit mug21K/yr
  • travel mug stanley20K/yr
  • stanley hot drink cup19K/yr
  • stanley transit mug22K/yr
  • stanley coffee mug19K/yr
  • stanley travel cup19K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Coffee Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

the mouth piece is too big so you have to be careful

it is too big when out to put in my pushchair cup holder or in a car

Also quite small

Value For Money16%−0.03

Overpriced

Basic, overpriced

Certainly not worth the price

Leak-Proof10%

The mug leaks

Leak or

leaking

Heating8%−0.04

Doesnt keep the coffee warm at all

so drinks don't stay super warm for very long

Strength5%−0.05

Broken

Love

Leak-Proof21%

Doesnt leak

Doesnt leak unless you overfill it

no leak

Quality-Overall10%+1.53

high-quality clink when you set it down

Good quality

Great Product

Color9%+0.06

Love the colour, the shape, the feel

Keeps hot lovely colour

Amazing pop of colour

Value For Money8%−0.03

Money well spent

It still has some value

Worth the price

Advertised Vs Actual Product7%+1.20

Just what needed

As described

It does what it says

Return

1.2% Return rate 73% Fixable by listing

Size-Overall52%▆▆▇▇▇█

the mouth piece is too big so you have to be careful

it is too big when out to put in my pushchair cup holder or in a car

Also quite small

Leak-Proof11%▆▆▅█▃▃

The mug leaks

Leak or

leaking

Color11%▂█▇▂▇▄
Value For Money3%█▁▃▄▄▄

Overpriced

Basic, overpriced

Certainly not worth the price

Gifting Purpose3%▅▇▁█▄▅

FAQ

Common Stanley Coffee Cup questions

Answered from the same tracked data.