stanley coffee cup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£23.98avg listing price — sweet spot $15–$100
Price range
Incredible£18.32–£28.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Okay£219K£219K/yr · 598K searches
Review moat
Okay2,325.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stanley coffee cup is a £219K/yr Amazon United Kingdom market (598K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
stanley coffee cup market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £192K–£240K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 11.4%
- Avg brand age
- 41 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- STANLEY100%
Demand
Weekly Amazon search volume, last 40 weeks — -30.6% search growth over the last 90 days.Top stanley coffee cup search terms
- stanley coffee cup216K/yr
- stanley travel mug131K/yr
- stanley coffee cup travel55K/yr
- stanley coffee23K/yr
- stanley aerolight transit mug21K/yr
- travel mug stanley20K/yr
- stanley hot drink cup19K/yr
- stanley transit mug22K/yr
- stanley coffee mug19K/yr
- stanley travel cup19K/yr
Top stanley coffee cup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stanley 1913 Aerolight Transit Travel Mug 0.47L - Rose Quartz
STANLEY£27.634.6★6,531 rev
Stanley 1913 Aerolight Transit Travel Mug 0.47L - Hammertone Green
STANLEY£28.424.6★6,531 rev
STANLEY 1913 Cafe to-Go Travel Mug 0.35L - Black
STANLEY£23.014.5★927 rev
Stanley 1913 Aerolight Transit Travel Mug 0.35L - Rose Quartz
STANLEY£25.784.6★6,531 rev
STANLEY 1913 Cafe to-Go Travel Mug 0.23L - Black
STANLEY£18.594.5★927 rev
Newest
by launch date
STANLEY 1913 Transit Flip Top Mug 0.47L - Black
STANLEY£27.0670 rev
STANLEY 1913 Classic Camp Travel Mug 0.35L - Black
STANLEY£25.793 rev
STANLEY 1913 Transit Flip Top Mug 0.35L - Rose Quartz
STANLEY£23.4774 rev
STANLEY 1913 Classic Camp Travel Mug 0.23L - Hammertone Green
STANLEY£23.165 rev
Stanley 1913 Aerolight Transit Travel Mug 0.35L - Rose Quartz
STANLEY£25.786,531 rev
Trending
90-day click momentumSTANLEY 1913 Classic Camp Travel Mug 0.23L - Hammertone Green
STANLEY£23.165.0★
STANLEY 1913 Classic Camp Travel Mug 0.35L - Black
STANLEY£25.795.0★
Stanley 1913 Aerolight Transit Travel Mug 0.47L - Rose Quartz
STANLEY£27.634.6★
STANLEY 1913 Cafe to-Go Travel Mug 0.35L - Lilac
STANLEY£21.304.5★
Stanley 1913 Aerolight Transit Travel Mug 0.47L - Ash
STANLEY£25.874.5★
What buyers say about stanley coffee cup
What buyers praise and complain about, mined from review topics.What buyers love
“Doesnt leak”
“high-quality clink when you set it down”
“Love the colour, the shape, the feel”
“Money well spent”
“Just what needed”
“Great size”
“Keeps drinks warm”
“clean by hand”
“True to its name. AeroLight: It is noticeably lighter than other insulated mugs Ive owned”
“This cup keeps my tea hot for longer”
What buyers complain about
“the mouth piece is too big so you have to be careful”
“Overpriced”
“The mug leaks”
“Doesnt keep the coffee warm at all”
“Broken”
“Never keeps hot for 6 hours as others have suggested”
“wont wash off”
“Bad design”
“it didnt last”
“making it unusable for travel”
Top return reasons
Common questions
- Is stanley coffee cup profitable to sell on Amazon United Kingdom?
- The niche generates £219K/yr across 15 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the stanley coffee cup niche?
- 1 brands and 84 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stanley coffee cup?
- Top complaints mined from reviews: Size-Overall, Value For Money, Leak-Proof. The return rate is 1.2%.
- What does it cost to enter the stanley coffee cup niche?
- Listings span £18.32–£28.42; the average listing price is £23.98 (sweet spot $15–$100). The average incumbent carries 2,326 reviews — the moat a new listing must climb.