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Stair Basket

Fail

Shoppers spend only $43K a year here, so Stair Basket is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£43K/yr150K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
48%top-5 click share · 18 brands · 33 sellers

Flapen Score

Stair Basket against its category

The dotted line is the Home & Garden average. Past it, Stair Basket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stair Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stair Basket 150K times last year and spent an estimated £43K. The top 5 brands take 74% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
1.6%
Market size, estimated
£43Ka year
Peak month
January1.9× the quietest month
Top search term
stair basket73K searches a year

02 · Price

A sale here is worth £17.66.

Listings sell for £17.66 on average, from £9.54 to £44.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.66 that is £0 to £2K a year per listing.

Average price
£17.66inside the $15 to $100 sweet spot
Price range
£9.54–£44.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #67 within Storage & Organisation. It carries 105 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
48%
Out of stock, average day
11.7%
Average rank
#67in Storage & Organisation
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
105per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Stair Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

33

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

22%

  • woodluv41%
  • Vencier11%
  • GEKMOR8%
  • tullcan7%
  • NEObirdie7%
  • Yopay4%

Demand

Stair Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Stair Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stair basket73K/yr
  • stair baskets16K/yr
  • stair basket wicker17K/yr
  • stairs basket14K/yr
  • stair storage7K/yr
  • stair storage basket7K/yr
  • stairs shoe storage5K/yr
  • wicker stair basket5K/yr
  • stair baskets storage6K/yr

Reviews and returns

What reviews say buyers love and hate about Stair Basket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall55%−0.40

This is quite large

Not a good fit

A bit small

Strength18%−0.08

A little flimsy

Just not sturdy at all

Very Flimsy

Advertised Vs Actual Product9%−0.06

Do not buy nothing like the photo

Quality-Overall9%+0.96

It doesnt look to be that well made either

Quality

Love

Storage Capacity22%+1.16

Toy storage

Great storage

Fantastic storage basket

Quality-Overall20%+0.96

the basket is well made

Certainly appears well made

Good quality

Size-Overall14%−0.40

Perfect size and so handy

Happy with the size and capacity

Fits my stairs perfectly

Strength11%−0.08

it's pretty sturdy

The sturdy wicker build feels durable

It is sturdy if a little wonky. hence 4 stars

Value For Money9%+0.61

Very good value for money

Quite good for the price

Well worth the money

Return

1.6% Return rate 72% Fixable by listing

Size-Overall60%█▄▇█▇▄

This is quite large

Not a good fit

A bit small

Quality-Overall8%▃▂█▁▄▅

It doesnt look to be that well made either

Quality

Strength7%▁█▄▅▁▄

A little flimsy

Just not sturdy at all

Very Flimsy

Color5%▄▇▁▁▄█
Advertised Vs Actual Product4%▁▄▂█▂▁

Do not buy nothing like the photo

FAQ

Common Stair Basket questions

Answered from the same tracked data.