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Stainless Steel Wok

Fail

Demand is soft, at -19.1% this quarter, so Stainless Steel Wok is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£94K/yr119K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
69%top-5 click share · 9 brands · 45 sellers

Flapen Score

Stainless Steel Wok against its category

The dotted line is the Home & Garden average. Past it, Stainless Steel Wok is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Wok market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stainless Steel Wok 119K times last year and spent an estimated £94K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
2.4%
Market size, estimated
£94Ka year
Peak month
December2.1× the quietest month
Top search term
stainless steel wok70K searches a year

02 · Price

A sale here is worth £33.08.

Listings sell for £33.08 on average, from £13.04 to £57.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £33.08 that is £0 to £3K a year per listing.

Average price
£33.08inside the $15 to $100 sweet spot
Price range
£13.04–£57.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,551 within Cookware. It carries 1,277 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,551in Cookware
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,277per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 178 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
178 months

Products

Top Stainless Steel Wok products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

45

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • nuovva37%
  • Nontoxicook16%
  • LOLYKITCH13%
  • Ken Hom12%
  • Craft Wok7%
  • Tefal5%
  • Open — no brand owns it (3 brands, 9%)

Demand

Stainless Steel Wok search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Stainless Steel Wok search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel wok70K/yr
  • wok stainless steel17K/yr
  • stainless steel wok with lid16K/yr
  • steel wok11K/yr
  • stainless wok4K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Wok

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.03

Not good quality

Cheaply made

Mixed quality

Rusts/Corrodes10%−0.15

Washed it and its gone rusty

Rusty pan

it also mentions you may get rust every so often

Value For Money10%−0.07

there must be better. and maybe cheaper

Not worth the money

This is disappointing because the current price is much higher now than when I bought it during Prime Day

Weight Heavy8%+0.44

This one is a little heavier

a little heavy

Great weight sometimes when purchasing the item is really heavy

Adhesion/Stickiness8%−0.07

Sticks a lot

A little bit of sticking

It's not completely non-stick

Love

Quality-Overall27%−0.03

Great build quality

Excellent product

Good quality pan

Value For Money11%−0.07

fair price

Good price

Excellent value

Ease Of Cleaning10%+1.25

Cleans easy just a quick wipe over

Easy to clean

Cleans easily enough and great value

Durability9%+0.16

It is very durable

looks like a great bit of kit if used and maintained properly

still going strong

Size-Overall8%+1.01

Great size

A very nice size wok

super glad that I got the smaller size

Return

2.7% Return rate 42% Fixable by listing

Size-Overall33%▆▅▆▇▅█

it does not fit

Bigger than expected

A little bigger than what I was expecting

Rusts/Corrodes13%█▇▃▂▆▄

Washed it and its gone rusty

Rusty pan

it also mentions you may get rust every so often

Weight Heavy9%▄▂▃▅▃█

This one is a little heavier

a little heavy

Great weight sometimes when purchasing the item is really heavy

Quality-Overall7%▆▅█▇▃▄

Not good quality

Cheaply made

Mixed quality

Compatibility-Overall6%▃▂█▃▄▆

FAQ

Common Stainless Steel Wok questions

Answered from the same tracked data.