Stainless Steel Wok
FailDemand is soft, at -19.1% this quarter, so Stainless Steel Wok is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £94K/yr119K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 45 sellers
Flapen Score
Stainless Steel Wok against its category
The dotted line is the Home & Garden average. Past it, Stainless Steel Wok is stronger. Inside it, weaker.
Market
The Stainless Steel Wok market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stainless Steel Wok 119K times last year and spent an estimated £94K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £94Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- stainless steel wok70K searches a year
02 · Price
A sale here is worth £33.08.
Listings sell for £33.08 on average, from £13.04 to £57.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £33.08 that is £0 to £3K a year per listing.
- Average price
- £33.08inside the $15 to $100 sweet spot
- Price range
- £13.04–£57.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,551 within Cookware. It carries 1,277 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,551in Cookware
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,277per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 178 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 178 months
Products
Top Stainless Steel Wok products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stainless Steel Pots and Pans Set - 28cm Wok Stir Fry Pan - Induction Hob Cookware - Oven Safe
- Price
- £25.89
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago

Nontoxicook 28cm (11inch) Tri-Ply Stainless Steel Wok Pan with Lid
- Price
- £42.26
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 11mo ago

LOLYKITCH 32 CM Tri-Ply Stainless Steel Wok with Lid
- Price
- £45.00
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 2y ago

Craft Wok Traditional Hand Hammered Carbon Steel Pow Wok with Wooden and Steel Helper Handle (14 Inch Round Bottom)/731W88
- Price
- £43.41
- Rating
- 4.5/5
- Reviews
- 12,384
- Age
- 10y ago

Ken Hom Wok Set 31cm Non-Stick Carbon Steel Pan with Lid Utensils and Book
- Price
- £27.77
- Rating
- 3.9/5
- Reviews
- 512
- Age
- 6y ago
Trending
90-day click momentum
Nontoxicook Tri-Ply Stainless Steel Wok Pan 33cm(13inch) Cooking Wok
- Price
- £44.99
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 11mo ago

Ken Hom Wok Set 31cm Non-Stick Carbon Steel Pan with Lid Utensils and Book
- Price
- £27.77
- Rating
- 3.9/5
- Reviews
- 512
- Age
- 6y ago

School of Wok - 13/33cm Carbon Steel Wok Authentic Round Bottom Bamboo Handle
- Price
- £22.48
- Rating
- 4.1/5
- Reviews
- 412
- Age
- 10y ago

LOLYKITCH 32 CM Tri-Ply Stainless Steel Wok with Lid
- Price
- £45.00
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 2y ago

Tefal Virtuoso E49219 Wok Pan Induction Unsealed Brushed Finish Oven Safe up to 250 C Suitable for All Hobs High Quality Stainless Steel
- Price
- £33.28
- Rating
- 4.3/5
- Reviews
- 1,176
- Age
- 4y ago
Newest
by launch date
Nontoxicook 28cm (11inch) Tri-Ply Stainless Steel Wok Pan with Lid
- Price
- £42.26
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 11mo ago

Nontoxicook Tri-Ply Stainless Steel Wok Pan 33cm(13inch) Cooking Wok
- Price
- £44.99
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 11mo ago

Nontoxicook 36cm Tri-Ply Stainless Steel Wok Pan with Lid
- Price
- £57.77
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 11mo ago

Stainless Steel Pots and Pans Set - 28cm Wok Stir Fry Pan - Induction Hob Cookware - Oven Safe
- Price
- £25.89
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago

MOLUCKFU Stainless Steel Wok 13.4 Inch Frying Pan with Handle Multipurpose Kitchen Cookware for Stir-Fry Steam and Daily Cooking
- Price
- £13.04
- Rating
- 2.0/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
45
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
9%
- nuovva37%
- Nontoxicook16%
- LOLYKITCH13%
- Ken Hom12%
- Craft Wok7%
- Tefal5%
- Open — no brand owns it (3 brands, 9%)
Demand
Stainless Steel Wok search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Stainless Steel Wok search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stainless steel wok70K/yr
- wok stainless steel17K/yr
- stainless steel wok with lid16K/yr
- steel wok11K/yr
- stainless wok4K/yr
Reviews and returns
What reviews say buyers love and hate about Stainless Steel Wok
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good quality
Cheaply made
Mixed quality
Washed it and its gone rusty
Rusty pan
it also mentions you may get rust every so often
there must be better. and maybe cheaper
Not worth the money
This is disappointing because the current price is much higher now than when I bought it during Prime Day
This one is a little heavier
a little heavy
Great weight sometimes when purchasing the item is really heavy
Sticks a lot
A little bit of sticking
It's not completely non-stick
Love
Great build quality
Excellent product
Good quality pan
fair price
Good price
Excellent value
Cleans easy just a quick wipe over
Easy to clean
Cleans easily enough and great value
It is very durable
looks like a great bit of kit if used and maintained properly
still going strong
Great size
A very nice size wok
super glad that I got the smaller size
Return
2.7% Return rate 42% Fixable by listing
it does not fit
Bigger than expected
A little bigger than what I was expecting
Washed it and its gone rusty
Rusty pan
it also mentions you may get rust every so often
This one is a little heavier
a little heavy
Great weight sometimes when purchasing the item is really heavy
Not good quality
Cheaply made
Mixed quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stainless Steel Wok questions
Answered from the same tracked data.









