Stainless Steel Wok
FailDemand is soft, at -19.1% this quarter, so Stainless Steel Wok is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £94K/yr119K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 45 sellers
Flapen Score
Stainless Steel Wok against its category
The dotted line is the Home & Garden average. Past it, Stainless Steel Wok is stronger. Inside it, weaker.
Market
The Stainless Steel Wok market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stainless Steel Wok 119K times last year and spent an estimated £94K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £94Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- stainless steel wok70K searches a year
02 · Price
A sale here is worth £33.08.
Listings sell for £33.08 on average, from £13.04 to £57.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £33.08 that is £0 to £3K a year per listing.
- Average price
- £33.08inside the $15 to $100 sweet spot
- Price range
- £13.04–£57.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,551 within Cookware. It carries 1,277 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,551in Cookware
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,277per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 178 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 178 months
Products
Top Stainless Steel Wok products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Stainless Steel Pots and Pans Set - 28cm Wok Stir Fry Pan - Induction Hob Cookware - Oven Safe
- Price
- £25.89
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago

Nontoxicook 28cm (11inch) Tri-Ply Stainless Steel Wok Pan with Lid
- Price
- £42.26
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 11mo ago

LOLYKITCH 32 CM Tri-Ply Stainless Steel Wok with Lid
- Price
- £45.00
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 2y ago

Craft Wok Traditional Hand Hammered Carbon Steel Pow Wok with Wooden and Steel Helper Handle (14 Inch Round Bottom)/731W88
- Price
- £43.41
- Rating
- 4.5/5
- Reviews
- 12,384
- Age
- 10y ago

Ken Hom Wok Set 31cm Non-Stick Carbon Steel Pan with Lid Utensils and Book
- Price
- £27.77
- Rating
- 3.9/5
- Reviews
- 512
- Age
- 6y ago
Trending
estimated 90-day click momentum
Nontoxicook Tri-Ply Stainless Steel Wok Pan 33cm(13inch) Cooking Wok
- Price
- £44.99
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 11mo ago

Ken Hom Wok Set 31cm Non-Stick Carbon Steel Pan with Lid Utensils and Book
- Price
- £27.77
- Rating
- 3.9/5
- Reviews
- 512
- Age
- 6y ago

School of Wok - 13/33cm Carbon Steel Wok Authentic Round Bottom Bamboo Handle
- Price
- £22.48
- Rating
- 4.1/5
- Reviews
- 412
- Age
- 10y ago

LOLYKITCH 32 CM Tri-Ply Stainless Steel Wok with Lid
- Price
- £45.00
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 2y ago

Tefal Virtuoso E49219 Wok Pan Induction Unsealed Brushed Finish Oven Safe up to 250 C Suitable for All Hobs High Quality Stainless Steel
- Price
- £33.28
- Rating
- 4.3/5
- Reviews
- 1,176
- Age
- 4y ago
Newest
by launch date
Nontoxicook 28cm (11inch) Tri-Ply Stainless Steel Wok Pan with Lid
- Price
- £42.26
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 11mo ago

Nontoxicook Tri-Ply Stainless Steel Wok Pan 33cm(13inch) Cooking Wok
- Price
- £44.99
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 11mo ago

Nontoxicook 36cm Tri-Ply Stainless Steel Wok Pan with Lid
- Price
- £57.77
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 11mo ago

Stainless Steel Pots and Pans Set - 28cm Wok Stir Fry Pan - Induction Hob Cookware - Oven Safe
- Price
- £25.89
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago

MOLUCKFU Stainless Steel Wok 13.4 Inch Frying Pan with Handle Multipurpose Kitchen Cookware for Stir-Fry Steam and Daily Cooking
- Price
- £13.04
- Rating
- 2.0/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
45
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
9%
- nuovva37%
- Nontoxicook16%
- LOLYKITCH13%
- Ken Hom12%
- Craft Wok7%
- Tefal5%
- Open — no brand owns it (3 brands, 9%)
Demand
Stainless Steel Wok search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Stainless Steel Wok search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stainless steel wok70K/yr
- wok stainless steel17K/yr
- stainless steel wok with lid16K/yr
- steel wok11K/yr
- stainless wok4K/yr
Reviews and returns
What reviews say buyers love and hate about Stainless Steel Wok
We read the reviews and the return reasons for every product selling here.
“Not good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stainless Steel Wok questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









