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Stainless Steel Water Bottle Kids

Maybe

Returns run at only 1.5% of orders. But shoppers spend only $70K a year here, so Stainless Steel Water Bottle Kids is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£70K/yr281K searches / yr
90-day growth
+46.7%search demand this quarter
Competition
33%top-5 click share · 15 brands · 44 sellers

Flapen Score

Stainless Steel Water Bottle Kids against its category

The dotted line is the Home & Garden average. Past it, Stainless Steel Water Bottle Kids is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Water Bottle Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stainless Steel Water Bottle Kids 281K times last year and spent an estimated £70K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
+46.7%
Conversion, latest week
2.3%
Market size, estimated
£70Ka year
Peak month
August2.8× the quietest month
Top search term
ion8 water bottle kids steel48K searches a year

02 · Price

A sale here is worth £10.72.

Listings sell for £10.72 on average, from £4.29 to £25.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.72 that is £0 to £1K a year per listing.

Average price
£10.72under the $15 to $100 sweet spot
Price range
£4.29–£25.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #182 within Vacuum Flasks. It carries 3,730 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
99%
Out of stock, average day
1.1%
Average rank
#182in Vacuum Flasks
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,730per listing
Listings tracked
67

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Stainless Steel Water Bottle Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

44

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

33%

Top 20: 64%

Open market

7%

  • Ion870%
  • GOPPUS8%
  • Thermos6%
  • Fijinhom5%
  • Décor3%
  • Simple Modern2%
  • Open — no brand owns it (9 brands, 7%)

Demand

Stainless Steel Water Bottle Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Stainless Steel Water Bottle Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ion8 water bottle kids steel48K/yr
  • metal water bottle kids44K/yr
  • toddler water bottle stainless steel14K/yr
  • metal kids water bottle16K/yr
  • ion8 water bottle steel13K/yr
  • ion8 steel water bottle19K/yr
  • ion8 stainless steel water bottle12K/yr
  • toddler stainless steel water bottle10K/yr
  • stainless steel kids water bottles10K/yr
  • ion8 steel11K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Water Bottle Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof34%

It leaks

Leaks badly

Not leakproof

Durability7%−0.08

Breaks easily

Its not as durable as other brands

Doesnt last

Size-Overall6%−0.01

Bit smaller than expected

Small water bottle

Straw doesnt fit

Quality-Overall6%+0.68

Poor quality

Rubbish

Terrible quality and not suitable for toddlers

Value For Money3%+0.77

For the price currently i am not sure if i am completely sold

Expensive for what it is

very overpriced

Love

Leak-Proof20%

no leaks

Doesn't leak

Doesnt leak or spill

Quality-Overall13%+0.68

Good Quality product

the quality is strong as well

This is a good quality water bottle

Design-Overall7%+0.34

good sturdy design

Well built

Great design

Value For Money6%+0.77

Great value for money

Good value

Great value

Size-Overall5%−0.01

Good size

great size for the kids

The size is perfect for everyday use

Return

1.5% Return rate 56% Fixable by listing

Size-Overall43%▆▆█▇▇█

Bit smaller than expected

Small water bottle

Straw doesnt fit

Leak-Proof25%█▆▅▆▆▅

It leaks

Leaks badly

Not leakproof

Color6%▃█▆▃▅▄
Functionality-Overall3%▆▅▄▃▄█
Defective Material/Parts2%▅▄▅▇▇█

FAQ

Common Stainless Steel Water Bottle Kids questions

Answered from the same tracked data.