stainless steel tray
Skip itSoft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great388.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good£12.25avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£128K£128K/yr · 281K searches
Price range
Bad£4.43–£18.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, stainless steel tray is a £128K/yr Amazon United Kingdom market (281K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
stainless steel tray market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £123K–£153K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.5%
- Avg brand age
- 36 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
17
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
27%
- Wildone27%
- Estmoon17%
- Bastwe13%
- Terlulu7%
- Umiten5%
- GEEZY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top stainless steel tray search terms
- stainless steel baking trays68K/yr
- stainless steel tray38K/yr
- metal tray30K/yr
- stainless steel oven trays25K/yr
- stainless steel baking tray20K/yr
- sheet pan14K/yr
- stainless steel oven tray10K/yr
- metal trays7K/yr
- baking tray stainless steel9K/yr
- stainless steel trays baking7K/yr
Top stainless steel tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baking Tray Set of 4 Essentials Stainless Steel Oven Tray Sets Easy Cleaning Rectangle Sheet Oven Tray for Baking Cooking Non Toxic Rust Free Dishwasher Safe (Large Size)
Wildone£17.384.6★634 rev
Estmoon Baking Tray Set of 2 Stainless Steel Oven Sheet Set 31.5 x 24.5x 2.5 cm Non Stick Cookie Sheet for Baking and Roasting Non Toxic and Dishwasher Safe Silver
Estmoon£11.454.4★213 rev
Baking Tray Set of 2 Bastwe Stainless Steel Oven Trays Rectangle Baking Sheets Pans Perfect for Cooking Serving Non Toxic & Rust Free Mirror Finished & Dishwasher Safe (9 x 7 x 1 inch)
Bastwe£7.404.4★182 rev
Baking Tray Set of 4 Essentials Stainless Steel Oven Sheet Sets Rimmed Pan Baking Sets -Healthy & Non Toxic Easy Clean & Dishwasher Safe (Large Size)
Terlulu£16.854.6★418 rev
Estmoon Stainless Steel Oven Sheet Sets Cookie Sheet Pan for Baking and Roasting 40.5 x 30.5X 2.5 cm Non Stick Baking Tray Set of 2 Rustproof and Dishwasher Safe Silver
Estmoon£13.734.4★213 rev
Newest
by launch date
Baking Tray Set of 2 Essentials Stainless Steel Oven Tray Sets Easy Cleaning Rectangle Sheet Oven Tray for Baking Cooking Non Toxic Rust Free Dishwasher Safe (Small Size)
SHENGRUI£7.0633 rev
Baking Tray Set of 2 Essentials Stainless Steel Oven Tray Sets Easy Cleaning Rectangle Sheet Oven Tray for Baking Cooking Non Toxic Rust Free Dishwasher Safe (Large Size)
SHENGRUI£8.9333 rev
PEAPIN 2PCS Metal Laboratory Supplies Trays Stainless Steel Tray
PEAPIN£5.0222 rev
4 Pack Stainless Steel Baking Trays Non-Stick Oven Baking Sheets with Rim Healthy Non-Toxic Essential Bakeware Set
NANONAN£18.1233 rev
Estmoon Baking Tray Set of 2 Stainless Steel Oven Sheet Set 31.5 x 24.5x 2.5 cm Non Stick Cookie Sheet for Baking and Roasting Non Toxic and Dishwasher Safe Silver
Estmoon£11.45213 rev
Trending
90-day click momentum4 Pack Stainless Steel Baking Trays Non-Stick Oven Baking Sheets with Rim Healthy Non-Toxic Essential Bakeware Set
NANONAN£18.124.6★
Baking Tray Set of 2 Essentials Stainless Steel Oven Tray Sets Easy Cleaning Rectangle Sheet Oven Tray for Baking Cooking Non Toxic Rust Free Dishwasher Safe (Large Size)
SHENGRUI£8.934.4★
Baking Tray Set of 2 Essentials Stainless Steel Oven Tray Sets Easy Cleaning Rectangle Sheet Oven Tray for Baking Cooking Non Toxic Rust Free Dishwasher Safe (Small Size)
SHENGRUI£7.064.4★
Herogo Baking Tray Stainless Steel Baking Sheet Pans Rectangle Oven Trays Set for Cooking Roasting Healthy & Non-Toxic Mirror Polished Dishwasher Safe 23.7x17.9x2.5 cm
Herogo£4.434.4★
Baking Sheet Cookie Sheet Set of 2 Umiten Stainless Steel Baking Pans Tray Non Toxic & Healthy Mirror Finish & Rust Free Easy Clean & Dishwasher Safe (10 x 8 x 1 inch)
Umiten£9.064.5★
What buyers say about stainless steel tray
What buyers praise and complain about, mined from review topics.What buyers love
“Quality trays”
“Excellent price”
“they clean brilliantly”
“Good size”
“They really made a difference for baking”
“Quite sturdy sheets/trays - good quality”
“just what I wanted”
“I have had no issues with anything sticking”
“So easy to clean and no rusting and they feel good quality”
“Easy to use”
What buyers complain about
“the size doesn't fit a standard oven”
“Dray distorts with heat”
“Poor quality”
“False advertising”
“They are a bit thin”
“Discoloured already”
“The oven tray warped after its first use making it not fit for purpose”
“Plastic is trapped underneath the metal seam so it's not heat safe”
“So was it a brand new item or a return”
“not stain free stainless steel, shame”
Top return reasons
Common questions
- Is stainless steel tray profitable to sell on Amazon United Kingdom?
- The niche generates £128K/yr across 26 tracked products. 90-day search growth is -23.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the stainless steel tray niche?
- 17 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in stainless steel tray?
- Top complaints mined from reviews: Size-Overall, Heating, Quality-Overall. The return rate is 1.4%.
- When does demand for stainless steel tray peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the stainless steel tray niche?
- Listings span £4.43–£18.12; the average listing price is £12.25 (sweet spot $15–$100). The average incumbent carries 388 reviews — the moat a new listing must climb.