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Stainless Steel Tray

Fail

Demand is soft, at -23.1% this quarter, so Stainless Steel Tray is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£128K/yr281K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
54%top-5 click share · 17 brands · 17 sellers

Flapen Score

Stainless Steel Tray against its category

The dotted line is the Home & Garden average. Past it, Stainless Steel Tray is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stainless Steel Tray 281K times last year and spent an estimated £128K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
3.7%
Market size, estimated
£128Ka year
Peak month
December2.1× the quietest month
Top search term
stainless steel baking trays68K searches a year

02 · Price

A sale here is worth £12.25.

Listings sell for £12.25 on average, from £4.43 to £18.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.25 that is £3K to £6K a year per listing.

Average price
£12.25under the $15 to $100 sweet spot
Price range
£4.43–£18.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #45 within Bakeware. It carries 388 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#45in Bakeware
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
388per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Stainless Steel Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£38K£51K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

17

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

27%

  • Wildone27%
  • Estmoon17%
  • Bastwe13%
  • Terlulu7%
  • Umiten5%
  • GEEZY4%

Demand

Stainless Steel Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Stainless Steel Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel baking trays68K/yr
  • stainless steel tray38K/yr
  • metal tray30K/yr
  • stainless steel oven trays25K/yr
  • stainless steel baking tray20K/yr
  • sheet pan14K/yr
  • stainless steel oven tray10K/yr
  • metal trays7K/yr
  • baking tray stainless steel9K/yr
  • stainless steel trays baking7K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.08

the size doesn't fit a standard oven

Returned as largest tray to big for oven

They're quite smaller than expected

Heating11%−0.05

Dray distorts with heat

Just dont pre-heat them too long like I did. see image.

The trays warped in first 5min of use at 170°C

Quality-Overall8%+1.96

Poor quality

Incredibly poor quality

Warping - not good quality

Advertised Vs Actual Product8%−0.04

False advertising

Miss leading pics

Mislead

Thickness6%

They are a bit thin

Was expecting thinner more flimsy trays

A shame as the could have been just a tiny bit thicker or creased to avoid that

Love

Quality-Overall30%+1.96

Quality trays

Excellent product

very good quality very nice trays

Value For Money14%+1.01

Excellent price

Great value

Great value

Ease Of Cleaning11%+0.74

they clean brilliantly

Easily cleaned

scrub up well

Size-Overall11%−0.08

Good size

A very useful size

Good variety of sizes

Baking8%+0.54

They really made a difference for baking

perfect for all your oven cooking needs

Great bake ware

Return

1.4% Return rate 90% Fixable by listing

Size-Overall84%██████

the size doesn't fit a standard oven

Returned as largest tray to big for oven

They're quite smaller than expected

Quality-Overall4%█▃▆▄▃▄

Poor quality

Incredibly poor quality

Warping - not good quality

Advertised Vs Actual Product3%▅█▃▃▆▁

False advertising

Miss leading pics

Mislead

Weight Heavy2%▃▁▂▂▃█
Scratch Resistance1%▁▁▄▃▁█

FAQ

Common Stainless Steel Tray questions

Answered from the same tracked data.