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Stainless Steel Sewing Needles

Fail

Demand is soft, at -60.1% this quarter, so Stainless Steel Sewing Needles is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£121K/yr133K searches / yr
90-day growth
-60.1%search demand this quarter
Competition
70%top-5 click share · 17 brands · 19 sellers

Flapen Score

Stainless Steel Sewing Needles against its category

The dotted line is the Home & Garden average. Past it, Stainless Steel Sewing Needles is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Sewing Needles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stainless Steel Sewing Needles 133K times last year and spent an estimated £121K. The top 5 brands take 73% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-60.1%
Conversion, latest week
20.5%
Market size, estimated
£121Ka year
Top search term
steel sewing needles uk6K searches a year

02 · Price

A sale here is worth £4.43.

Listings sell for £4.43 on average, from £3.17 to £6.50. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.43 that is £2K to £3K a year per listing.

Average price
£4.43under the $15 to $100 sweet spot
Price range
£3.17–£6.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #99 within Sewing. It carries 314 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#99in Sewing
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
314per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Stainless Steel Sewing Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

21%

  • CCLKHY25%
  • Acual22%
  • Fukaisu9%
  • KUTKE9%
  • Wanheart8%
  • ChongYue6%

Demand

Stainless Steel Sewing Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 11.9× · 10 of 12 months tracked

Search terms

Top Stainless Steel Sewing Needles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steel sewing needles uk6K/yr
  • stainless steel sewing needles27K/yr
  • steel sewing needles20K/yr
  • stainless steel sewing needles set17K/yr
  • strong sewing needles4K/yr
  • stainless steel needles10K/yr
  • steel needles10K/yr
  • steel needles and threader6K/yr
  • steel needle sewing kit10K/yr
  • stainless steel needles set9K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Sewing Needles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.71

Very poor quality needles

Poor Quality

Absolutely rubbish

Sharpness13%−0.12

Not sharp

Not as sharp as I had hoped and quite thick

Not as sharp as I had hoped

Thickness9%−0.07

not for thicker material use

a bit fiddly if youve got thicker thread

They are so so thick

Advertised Vs Actual Product5%+0.55

Not as shown in the ad

Description of this item is wrong

Very disappointing as not as shown in the pictures

Value For Money5%+1.65

that's a lot of bang for your buck

the price of £6.99 seems a bit high

Shame Now its not good value for money

Love

Quality-Overall19%+0.71

Decent quality

Build quality is fine for occasional use

Great items

Stitch/Finish/Polish15%+0.74

The seam ripper is well made

Great to have in the house for all kinds of sewing

It is very useful for unpicking seams and stitches

Value For Money15%+1.65

Good value

Excellent value

Worth the money

Advertised Vs Actual Product11%+0.55

As advertised

As described

Just what i needed

Ease Of Use7%+0.52

easy to use

This is a handy

offering a user-friendly

Return

0.2% Return rate 51% Fixable by listing

Size-Overall48%▇▅█▇▄▄

Large Needles

Terrible purchase thought the eyelet was just large

Quality-Overall13%▁█▇▅▁▆

Very poor quality needles

Poor Quality

Absolutely rubbish

Sharpness9%▃▁▁▂▁█

Not sharp

Not as sharp as I had hoped and quite thick

Not as sharp as I had hoped

Thickness9%▁▄▁▁█▃

not for thicker material use

a bit fiddly if youve got thicker thread

They are so so thick

Functionality-Overall5%▆▁▆▁█▁

FAQ

Common Stainless Steel Sewing Needles questions

Answered from the same tracked data.